SVP, Paid Media
Ryan Hartman is Senior Vice President, Paid Media at The Zebra, responsible for overseeing all advertising efforts, including the company's digital and offline advertising media budget. Ryan has launched several marketing channels including TV, radio, podcasts and programmatic during his four years with the company.
Ryan previously served as Vice President, Performance Marketing and Vice President, Paid Media for The Zebra from 2017 to 2020. With over fifteen years of experience in the industry, Ryan has held roles at GEICO, Esurance and Custom Ink. He is a member of Austin Marketing Professionals, American Marketing Association, the Consumer Marketing Executives and Leadership Forum and The Society of Insurance Research. During his career, he has been named to the 2014 AdAge Marketer to Watch list, won two Cannes Lions awards, and earned a patent for supplying optimized insurance quotes.
Outside of work, he is passionate about the craft beer industry, holding a Cicerone-certification. He also enjoys spending time on the lake and catching live sports events.
He graduated Magna Cum Laude from Virginia Tech with a B.S. in Marketing Management.