American Family Insurance Reviews, Coverage Options, and Ratings for 2020

The Zebra
Feb. 7, 2020

American Family insurance reviews, coverage details, and customer satisfaction for 2020


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4.0 Rating from The Zebra

American Family Insurance, also known as AmFam, was founded in 1927. The company originally offered only auto insurance. American Family now offers a comprehensive portfolio of insurance products beyond property and casualty insurance, including life, health, and commercial insurance for businesses. Let’s analyze important features and coverage options offered by American Family’s auto insurance to see how the insurer stacks up in your search for an insurance policy.


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JD Power Rating — About average: J.D. Power rates American Family a 3 out of 5 in overall customer and insurance claims satisfaction.

Financial strength — Excellent: American Family's strong financial status, as graded by AM Best, underscores its stability and reliability.

NAIC Rating — Average: The National Association of Insurance Commissioners (NAIC) received an average number of complaints regarding American Family's insurance policies in 2018.

JD Power Rating — About average: J.D. Power rates American Family a 3 out of 5 in overall customer and insurance claims satisfaction.

Financial strength — Excellent: American Family's strong financial status, as graded by AM Best, underscores its stability and reliability.

NAIC Rating — Average: The National Association of Insurance Commissioners (NAIC) received an average number of complaints regarding American Family's insurance policies in 2018.

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American Family car insurance coverage options

With Madison, Wisconsin-based American Family, you can expect all the standard auto insurance coverage options you'd typically find in an auto insurance policy — comprehensive, collision, property and bodily injury liability — along with uninsured and underinsured motorist coverage, personal injury protection (PIP), and medical expenses coverage.

We explore below additional policy features and options available with an American Family car insurance policy. These options are common additions to many auto insurance policies.

Lease/loan gap coverage

If you're leasing your car — or took out a loan for your vehicle — and happen to get into a collision that totals your car, you can expect to be paid by your insurance company for the actual cash value of your vehicle which deducts for depreciation. American Family's gap insurance coverage accounts for the difference so you don't have to pay out-of-pocket to cover that gap in the rest of your loan or lease for a car you can no longer drive.

Emergency road service 24/7

Emergency road service does exactly what it claims — it delivers peace of mind in the form of roadside assistance in the event your vehicle has unexpected mechanical or operational issues when you're on the road. American Family provides 24/7 service and also covers your towing expenses if your car needs to be taken to a mechanic.

Rental car reimbursement coverage

American Family will cover the cost of a rental car if your damaged car is being repaired after a collision, as long as you abide by the company's per-day and per-incident limit for rental car coverage.

American Family insurance discounts and rewards programs

When searching for a new auto insurance policy, always evaluate what an insurance company has to offer in terms of discounts and look into which ones you can qualify for. American Family offers a variety of discounts and money-saving programs that can help alleviate the cost of your monthly premium.

Discounts based on your insurance policy
  • Multi-policy: Bundling multiple policies (e.g. auto and homeowners insurance) is rewarded with a slight discount off your premium.
  • Multi-car: You can save some money by adding more than one car to your policy. Plus, it saves you the hassle of handling multiple premiums.
  • Early bird: If you get a quote from American Family at least seven days before your policy with another insurance company goes into effect, you may be eligible for a discount. 
  • Steer into Savings:First-time AmFam customers can receive a discount by switching to an American Family car insurance policy from a competing insurance company.
  • Loyalty: Depending on how long you've been an American Family policyholder, a loyalty discount may be applied to your premium.
  • Billing: Pay your premium in full and enroll in autopay and paperless billing to see some savings.

Discounts based on safety
  • Low mileage: If you drive less than 7,500 miles per year, you may be eligible for this discount.
  • Auto safety equipment: Depending on the state you reside in, you can expect a 10-30% discount if your car has safety equipment like factory-installed airbags.
  • Defensive driver: If you're over 55 years old, complete an American Family-approved defensive driving course, and live in an eligible state, you can see 5-10% off your car insurance.
  • Good driving: Have an excellent driving record? American Family recognizes this with a reduced rate premium.
  • KnowYourDrive program:Available in some states, enjoy an introductory 5% discount if you enroll in American Family's telematics program. Once you download the app, it tracks and evaluates your driving behavior to help you become a safer, more defensive driver. Depending on your driving score, you can get up to 20% off your car insurance.

Discounts for young drivers
  • Good student:American Family recognizes good grades in school with a student discount.
  • Away at school: See some savings if you're a student under age 25 who lives at least 100 miles from your parked car at home.
  • Volunteer work: Giving back to your community by completing at least 40 hours of volunteer work per year at a non-profit is rewarded with a discounted auto policy if you're under age 25.
  • Generational: If either of your parents is a customer, American Family rewards this generational loyalty with a discount.
  • Teen Safe Driver program: If you have a teenage driver on your policy, you can get a discount for enrolling in this telematics program. An in-car device that's triggered by erratic driving movements like swerving, sudden accelerations, and hard braking is installed in your teen's vehicle. Once triggered, it records inside and outside the car and sends this data to a center where professional driving coaches review the footage. Parents can access and review a weekly report card and driving performance assessment of their teenage driver.

Additional lines of insurance

Car insurance may have been American Family's first product, but the company now offers an extensive variety of insurance policies.

Is American Family the right insurance company for you?

Armed with an impressive 4 out of 5 JD Power rating and excellent financial health, American Family ranks favorably versus competing insurance companies, while reliably paying out claims. Though American Family may not offer as extensive of a list of optional coverage add-ons and endorsements, it compensates with myriad discounts for just about any driver. American Family auto insurance may be a great option if you're looking for a reliable auto policy that will cover the typical risks of driving via collision and comprehensive coverage.

The cost of your car insurance premium is surely a huge factor in your search for a new policy. Because so many variables go into calculating your premium, it's of utmost importance to shop around before making a decision. Your rates may vary between insurance companies. Luckily, you came to the right place to compare car insurance quotes. Find the best rate by entering your ZIP code below to compare quotes from American Family and other insurance companies to see just how much you can save.

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