American Family vs Mercury
Car Insurance

American Family and Mercury are two of the biggest names in insurance, with an advertising reach to match. Chances are you've seen more than one commercial from either in the past month. American Family was founded in 1927, while Mercury was founded in 1962. Both are widely-trusted companies, but which has the discounts, services, and customer ratings that matter most to you? See how they stack up below.

Compare all car insurance companies at once.

Your information is secure.

American Family or Mercury:
Which Company is Best for You?

Discount Comparison American Family Mercury
Good Student
Multiple Policies
Multiple Vehicles
Anti-Theft Device(s)
Anti-Lock Brake System
Air Bags
Good Driver
Defensive Driver
Student Away at School
Driver Training
Green Vehicles
Affinity Membership Alum
Advanced Purchase
Pay in Full
Home Owner
eSign or ePay
Telematics
New Vehicle
Annual Mileage
Military
Ratings Comparison American Family Mercury
Financial Strength Excellent Superior
JD Power Rankings
4 out of 5
2 out of 5
User Satisfaction

A

A+

Other Products American Family Mercury
Boat Insurance
Condo Insurance
Life Insurance
Homeowners Insurance
Travel Trailer Insurance
Renters Insurance
RV Insurance
Motorcycle Insurance
Mobile Home Insurance
Other Features American Family Mercury
About American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships. Mercury is committed to providing their customers with optimum coverage and quality service.
Roadside Assistance American Family’s Emergency Roadside Service covers reasonable costs you can incur if you're car breaks down. These costs may include mechanical labor for up to one hour at the place of your vehicle’s breakdown, towing to the nearest place where the necessary repairs can be made, delivery of gas and oil, the cost of labor for a tire change or battery charge (not including the cost of any delivered item), and the cost of labor for locksmith services (not including the cost to replace locks or keys). Mercury offers roadside assistance as an optional addition to your policy which provides coverage 24/7 for things like reimbursement for locking keys in your car, a flat tire change, and even a tow up to the limit on your policy.
Additional Discounts Mercury insurance offers additional accommodations to military service members like accepting out of state licenses, physical damage only coverage, and more!
Recent Questions If I accidentally drove my car through a neighbor’s fence, will my insurance company pay for the damage?

My foot slipped on the clutch when I was parked in the street and I damaged my neighbor’s fence. Is ...

How soon am I required to insure a vehicle I bought through a private sale?

I just bought my first car and have never had insurance. Do I have to be insured to take the ...

What’s the difference between an insurance carrier and an insurance agency?

I have a local agent and he talks about the “carriers” that he works with. What is the difference?...

See More Questions
What do I do if my vehicle was totaled while parked?

My car was totaled while it was parked. I’m with AAA and they’re with Mercury. Mercury is now telling me ...

Do I need a police report to file a claim?

My son’s car was parked at his girlfriend’s parents house. While backing out of the driveway, her brother clipped my ...

Do I contact the other driver’s insurance company if they hit me while at the gas station?

I was filling up my car at the gas station and was hit from behind by a Jeep. My insurance ...

Can I add my golf cart to my insurance policy?

I just got a shiny new golf cart. It was expensive and I want to make sure it’s covered if ...

See More Questions
Compare More vs. 21st Century vs. Allied vs. Allstate vs. Amica Mutual Insurance vs. Auto Club (AAA) vs. Erie vs. Esurance vs. Farmers vs. Foremost vs. GEICO vs. Infinity vs. Liberty Mutual vs. MetLife vs. Nationwide vs. Progressive vs. Safe Auto vs. Safeco vs. State Farm vs. The General vs. The Hartford vs. Titan vs. Travelers vs. USAA vs. 21st Century vs. Allied vs. Allstate vs. Amica Mutual Insurance vs. Auto Club (AAA) vs. Erie vs. Esurance vs. Farmers vs. Foremost vs. GEICO vs. Infinity vs. Liberty Mutual vs. MetLife vs. Nationwide vs. Progressive vs. Safe Auto vs. Safeco vs. State Farm vs. The General vs. The Hartford vs. Titan vs. Travelers vs. USAA
States Offered Arizona California Florida Illinois Michigan New Jersey New York Ohio Pennsylvania Texas Arizona California Florida Georgia Illinois Nevada New Jersey New York Texas Virginia
Additional Resources:

American Family vs Mercury

Digital Insurance Cards: Which States Accept Them?
Digital Insurance Cards: Which States Accept Them?
May 19, 2017

You probably already take care of your banking errands on your phone (thanks, mobile check deposits!). And we’d guess that...

Mexico Insurance: What Is It and What Companies Offer It?
Mexico Insurance: What Is It and What Companies Offer It?
Feb 06, 2017

Your U.S. driver’s license is valid nearly anywhere in the world you might find yourself driving. However, car insurance policies...

Can I Pay My Car Insurance with Bitcoin?
Can I Pay My Car Insurance with Bitcoin?
Jan 23, 2017

Unless you’re a whiz of the finance or technology variety, the concept of Bitcoin might still be mostly relegated to...

Is Your Connected Home Smart Enough to Cut Your Insurance Costs?
Is Your Connected Home Smart Enough to Cut Your Insurance Costs?
Dec 02, 2016

Google Home and Amazon Echo: voice-activated assistants making life easier and cozier for families everywhere (ahem, say those heart-warming commercials...

Cancelled Insurance Policies: Do You Get Refunded?
Cancelled Insurance Policies: Do You Get Refunded?
Oct 28, 2015

At Quoted, we talk a lot about the importance of shopping around for your auto insurance policy—whether you’re combating possible...

Insurance Telematics USA 2015: A Conference Looking to the Future
Insurance Telematics USA 2015: A Conference Looking to the Future
Jul 07, 2015

Pop quiz: What’s the largest potential technological disrupter of the car insurance industry? (Besides The Zebra, of course.) Answer: telematics....