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American Family vs Mercury
Car Insurance

Which Company is Best for You?

American Family and Mercury are two of the biggest names in insurance, with an advertising reach to match. Chances are you've seen more than one commercial from either in the past month. American Family was founded in 1927, while Mercury was founded in 1962. Both are widely-trusted companies, but which has the discounts, services, and customer ratings that matter most to you? See how they stack up below.
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Discount Comparison American Familyvs. Mercury
Discount Comparison American Familyvs. Mercury
Good Student
Multiple Policies
Multiple Vehicles
Anti-Theft Device(s)
Anti-Lock Brake System
Air Bags
Good Driver
Defensive Driver
Student Away at School
Driver Training
Green Vehicles
Affinity Membership Alum
Advanced Purchase
Pay in Full
Home Owner
eSign or ePay
New Vehicle
Annual Mileage
Ratings Comparison American Familyvs. Mercury
Financial Strength Excellent Superior
JD Power Rankings

4 out of 5

3 out of 5

User Satisfaction
Other Features American Familyvs. Mercury

American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships.

Mercury is committed to providing their customers with optimum coverage and quality service.

Roadside Assistance

American Family’s Emergency Roadside Service covers reasonable costs you can incur if you're car breaks down. These costs may include mechanical labor for up to one hour at the place of your vehicle’s breakdown, towing to the nearest place where the necessary repairs can be made, delivery of gas and oil, the cost of labor for a tire change or battery charge (not including the cost of any delivered item), and the cost of labor for locksmith services (not including the cost to replace locks or keys).

Mercury offers roadside assistance as an optional addition to your policy which provides coverage 24/7 for things like reimbursement for locking keys in your car, a flat tire change, and even a tow up to the limit on your policy.

Additional Discounts
  • Mercury insurance offers additional accommodations to military service members like accepting out of state licenses, physical damage only coverage, and more!
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States Offered

The financial strength rating, categorized from Poor to Superior, is an independent assessment of a company's financial strength and a company’s ability to meet their ongoing insurance obligations when it comes to things like paying claims.

The J.D. Power rating, scored from 2 to 5, is an independent measure of customer satisfaction around the handling of claims. A higher J.D. Power Rating is a good indicator that a carrier will treat you well should something go wrong.

The User Satisfaction rating, graded from F to A+, is the Better Business Bureau’s assessment of how well the business is likely to interact with its customers, and is based on multiple factors including customer complaints and transparent business practices.