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American Family vs Travelers
Car Insurance

Which Company is Best for You?

American Family and Travelers are two of the biggest names in insurance, with an advertising reach to match. Chances are you've seen more than one commercial from either in the past month. American Family was founded in 1927, while Travelers was founded in 1864. Both are widely-trusted companies, but which has the discounts, services, and customer ratings that matter most to you? See how they stack up below.
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Discount Comparison American Familyvs. Travelers
Discount Comparison American Familyvs. Travelers
Good Student
Multiple Policies
Multiple Vehicles
Anti-Theft Device(s)
Anti-Lock Brake System
Air Bags
Good Driver
Defensive Driver
Student Away at School
Driver Training
Green Vehicles
Affinity Membership Alum
Advanced Purchase
Pay in Full
Home Owner
eSign or ePay
New Vehicle
Annual Mileage
Ratings Comparison American Familyvs. Travelers
Financial Strength Excellent Superior
JD Power Rankings

4 out of 5

3 out of 5

User Satisfaction
Other Features American Familyvs. Travelers

American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships.

Travelers knows that you have a lot riding on those wheels; with package offerings and competitive insurance rates they work to protect you wherever you go.

Roadside Assistance

American Family’s Emergency Roadside Service covers reasonable costs you can incur if you're car breaks down. These costs may include mechanical labor for up to one hour at the place of your vehicle’s breakdown, towing to the nearest place where the necessary repairs can be made, delivery of gas and oil, the cost of labor for a tire change or battery charge (not including the cost of any delivered item), and the cost of labor for locksmith services (not including the cost to replace locks or keys).

Traveler's Basic Roadside Assistance provides towing service up to 15 miles, as well as emergency car services such as jump start, fuel delivery, flat tire change and lockout assistance. Traveler's Premier Roadside Assistance provides the same emergency car services, towing service up to 100 miles, and Trip Interruption coverage, which offers reimbursement of $200 a day (to a maximum of $600) for meals and lodging if your breakdown occurs 100 or more miles from home. Additionally, Premier Roadside Assistance provides Personal Property coverage with a $500 limit for any items damaged or stolen during the breakdown.

Additional Discounts
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States Offered

The financial strength rating, categorized from Poor to Superior, is an independent assessment of a company's financial strength and a company’s ability to meet their ongoing insurance obligations when it comes to things like paying claims.

The J.D. Power rating, scored from 2 to 5, is an independent measure of customer satisfaction around the handling of claims. A higher J.D. Power Rating is a good indicator that a carrier will treat you well should something go wrong.

The User Satisfaction rating, graded from F to A+, is the Better Business Bureau’s assessment of how well the business is likely to interact with its customers, and is based on multiple factors including customer complaints and transparent business practices.