TheZebra.com is a privately owned website that publishes unbiased rates and carrier information for consumer benefit. Learn More

American Family

American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships.

Compare all car insurance companies at once.

Your information is secure.
Car Insurance Wiki

What we know about American Family


American Family, headquartered in the great city of Madison, WI, was founded in 1927. Its financial strength rating–aka its money-flexing muscle power to keep your assets safe–is Excellent. On the other hand, its J.D. Power rating, which measures customer satisfaction around the handling of claims, is 4 out of 5. A higher J.D. Power Rating is a good indicator that a carrier will treat you well should something go wrong. Which is exactly what insurance is for, right? See more on J.D. Power ratings here.

1927

Founded

4

Claims Rating

B+

User Satisfaction

Other Products Offered

Boat Insurance
Condo Insurance
Life Insurance
Homeowners Insurance
Travel Trailer Insurance
Renters Insurance
RV Insurance
Motorcycle
Motorcycle Insurance
Mobile Home Insurance

Discounts & Features

  • Multi-Policy & Multi-Vehicle Discounts
  • Vehicle Safety Features Discount
  • Accident-Free Discount
  • Student Discounts
  • Driving Course Discounts
  • Good Driver Discount
  • Manage Your Policy Online
  • 24x7 Support
  • Emergency Road Service
  • Teen Safe Driver Program

Commercials

DreamBank: Dream Fearlessly - American Family Insurance Commercial

About The Zebra

The Zebra is not an insurance company. We’re an independent agency on a mission to help you compare all of your insurance options apples-to-apples, so you can make a truly informed decision. We’re proud because:

  • We’re the first to compare all the major car insurance companies side-by-side. The information provided on those insurers here is intended to help inform and educate consumers before they decide where to spend their hard-earned cash.
  • We’re independent. We have no stake in which insurance company you choose; we simply want to offer you unbiased, fast, side-by-side comparisons of your car insurance options.