Geico vs American Family
Car Insurance

Geico and American Family are two of the biggest names in insurance, with an advertising reach to match. Chances are you've seen more than one commercial from either in the past month. Geico was founded in 1936, while American Family was founded in 1927. Both are widely-trusted companies, but which has the discounts, services, and customer ratings that matter most to you? See how they stack up below.

Compare all car insurance companies at once.

Your information is secure.

Geico or American Family:
Which Company is Best for You?

Discount Comparison Geico American Family
Good Student
Multiple Policies
Multiple Vehicles
Anti-Theft Device(s)
Anti-Lock Brake System
Air Bags
Good Driver
Defensive Driver
Student Away at School
Driver Training
Green Vehicles
Affinity Membership Alum
Advanced Purchase
Pay in Full
Home Owner
eSign or ePay
Telematics
New Vehicle
Annual Mileage
Military
Ratings Comparison Geico American Family
Financial Strength Superior Excellent
JD Power Rankings
3 out of 5
4 out of 5
User Satisfaction

N/A

B+

Other Products Geico American Family
Boat Insurance
Condo Insurance
Life Insurance
Homeowners Insurance
Travel Trailer Insurance
Renters Insurance
RV Insurance
Motorcycle Insurance
Mobile Home Insurance
Other Features Geico American Family
About Geico uses a direct-to-consumer sales model rather than relying on independent agents to provide exceptional service and superior coverage to their valued customers. American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships.
Roadside Assistance You can use a mobile app to request service from Geico's Emergency Roadside Service, which will assist you if you need a tow, are locked out of your car, run out of gas, have a dead battery or flat tire. American Family’s Emergency Roadside Service covers reasonable costs you can incur if you're car breaks down. These costs may include mechanical labor for up to one hour at the place of your vehicle’s breakdown, towing to the nearest place where the necessary repairs can be made, delivery of gas and oil, the cost of labor for a tire change or battery charge (not including the cost of any delivered item), and the cost of labor for locksmith services (not including the cost to replace locks or keys).
Additional Discounts Geico offers an additional discount for vehicles with daytime running lights.
Compare More vs. 21st Century vs. Allied vs. Allstate vs. Amica Mutual Insurance vs. Auto Club (AAA) vs. Erie vs. Esurance vs. Farmers vs. Foremost vs. Infinity vs. Liberty Mutual vs. Mercury vs. MetLife vs. Nationwide vs. Progressive vs. Safe Auto vs. Safeco vs. State Farm vs. The General vs. The Hartford vs. Titan vs. Travelers vs. USAA vs. 21st Century vs. Allied vs. Allstate vs. Amica Mutual Insurance vs. Auto Club (AAA) vs. Erie vs. Esurance vs. Farmers vs. Foremost vs. Infinity vs. Liberty Mutual vs. Mercury vs. MetLife vs. Nationwide vs. Progressive vs. Safe Auto vs. Safeco vs. State Farm vs. The General vs. The Hartford vs. Titan vs. Travelers vs. USAA
States Offered Arizona California Florida Illinois Michigan New Jersey New York Ohio Pennsylvania Texas Arizona California Florida Illinois Michigan New Jersey New York Ohio Pennsylvania Texas