Unlimited access to what feels like unlimited information can seem overwhelming, but it’s also empowering – especially when it comes to being a smart shopper. Gone are the days when we had to blindly make our purchases, whether buying a new book, pair of shoes, concert tickets or auto insurance. We’ve got independent third parties, online search engines and consumer reviews to aid us in our purchases, allowing us to compare, research and make the most informed decisions possible.
This shift in mindset is certainly becoming a trend in the insurance world. According to the J.D. Power 2019 U.S. Insurance Shopping Study, existing customers are more frequently looking at new policies, with the rate of switching among insurance shoppers increasing to 35 percent. And those shoppers often receive three to four quotes before making their decision, allotting time to consider the pros and cons without rushing into an ill-advised choice.
The J.D. Power study confirms a simple fact about looking at insurance policies: There’s never been a better time to comparison shop. The tools below will prove vital to making an empowered decision.