It’s Distracted Driving Awareness month, which is a great time to evaluate how our driving behaviors have changed over the past couple of years. In 2020 and 2021, we saw an uptick in risky driving behaviors like speeding and texting while driving due to fewer people being on the roads. In 2020 alone, almost 40,000 people were killed in motor vehicle crashes on U.S. roadways, the highest number in a decade.
According to a recent report by Cambridge Mobile Telematics:
- Drivers were 30% more distracted in February 2022 than they were in February 2020, making it the worst month for phone distraction in the U.S. since 2019.
- Distracted driving broke its seasonal patterns this year, meaning that distracted driving has become a constant throughout the entire year and not just reaching a high during the summer and a low in the winter.
- Speeding is still above pre-pandemic levels, but it's well below the highs of 2020
- Distracted driving spikes at night between 6:00 pm and 11:00 pm
The National Highway and Traffic Safety Association enacted a national paid media campaign called U Drive. U Text. U Pay. to remind drivers of the deadly dangers and legal consequences of texting and driving. 48 states currently ban text messaging for all drivers on the road.
Carriers are playing their part to raise awareness as well. Nationwide is partnering with insurtechs and Cambridge Mobile Telematics to promote and advocate for hands-free legislations across the country and make technology that could correct distracted driving behaviors. Travelers is also conducting distracted driving surveys to advocate for better driving habits.