The Zebra Newsroom

Insurance M&As and partnerships: June 2021

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Here’s a round-up of June 2021’s insurance industry-related M&As and partnerships. 


American Family expands into smart home tech 

American Family Insurance launched Hedge, a smart home product that offers a range of options to support the carrier’s home insurance policyholders with devices like security cameras, motion sensors and leak detectors. This is the first time AmFam has been involved with any physical product development.


Cambridge Mobile Telematics acquires TrueMotion

Cambridge Mobile Telematics, the global leader in mobile telematics and analytics, has acquired TrueMotion, the second largest telematics provider in the world, uniting the two leading companies in the industry. With this move, Cambridge Mobile Telematics will now provide services to 21 out of the 25 largest auto insurers in the U.S. and across 1.4 billion vehicles in the world. 


Chubb expands personal lines unit, introduces “Pay As You Roam” travel insurance  

Earlier this month, Chubb’s personal insurance brand Blink partnered with software provider iBynd with intent to integrate Blink’s cyber insurance product into a broader suite of insurance coverage. A week later, Blink announced its partnership with Waffle, an insurance comparison shopping company. 

Chubb also launched its “Pay As You Roam” (PAYR) travel insurance program, which uses digital technology to simplify the way customers access and purchase travel insurance with mobile phone roaming data. As soon as the customer is detected as roaming, coverage is activated, and customers have four hours to either decline or confirm coverage. 


Farmers partners with 

Farmers Insurance is partnering with tech startup to integrate artificial intelligence into its risk assessment process, enabling California residents to get homeowners coverage instead of having to rely on the California FAIR Plan during wildfire season. Farmers is one of the largest carriers in the state. With this partnership with, the carrier hopes to extend coverage to 30,000 policyholders within the next year, as well as manage statewide wildfire exposure by assessing individual wildfire risks to homes on a granular basis. 


Leading cyber insurers team up to create CyberAcuView

AIG, AXIS, Beazley, Chubb, The Hartford, Liberty Mutual Insurance and Travelers have formed a company to pool data and take collective efforts to enhance cyber risk mitigation efforts across the insurance industry. Named CyberAcuView, the entity will compile and analyze cyber-related data to enhance value and service to policyholders and help insurers sustain a competitive market for cyber insurance. 


Mercury Insurance launches MercuryGO in Oklahoma  

Mercury Insurance announced the expansion of its usage-based app MercuryGO to Oklahoma, providing drivers with a virtual driving coach, skill scores and real-time feedback about driving behavior. Policyholders who enroll will receive a 5% participation discount, and could earn up to 40% off depending on their driving score. 


Nationwide releases Work from Home Insurance

With remote work becoming a permanent feature of the modern workforce, Nationwide will be offering a first-of-its-kind product that bundles auto, home/renters and ID theft coverage for people working from their residence. The bundle will be available online only and in 30 states this summer. 


Nationwide deepens relationship with Insurify, announces investment in Certificial

With the intent to enhance the insurance shopping experience for its customers, Nationwide also announced that the company is boosting its ties with insurance comparison platform Insurify. With this partnership, Insurify and Nationwide have a goal to be as consumer-centric as possible by meeting customers where they are in their insurance shopping journey. 

The carrier also has invested in Certificial, an insurtech that issues real-time certificates of insurance and simplifies compliance management. By using real-time data to streamline the supplier management and certification process, the company aims to improve processes in these areas for agents, brokers, insureds and requestors. 


Metromile announces integration with Lob 

Lob, a leading direct mail platform, is being integrated into Metromile Enterprise to streamline and speed up the claims process by eliminating touchpoints between claimants and claims adjusters, reducing transaction costs and issuing payments sooner. 


Progressive closes Protective Insurance deal 

Progressive’s $338 million purchase of Protective Insurance allows Progressive to expand its leading position in the market for commercial auto insurance for the trucking industry and is the second significant takeover this year of a commercial lines-focused company by a Top 10 personal lines carrier. Protective has been looking for a buyer since 2018. 


Root partners with Tremor, introduces RootReady to GM drivers

Root partnered up with Tremor, a venture-backed insurance technology firm to deploy its property catastrophe program. With this partnership, Root hopes to enhance the program placement process by using modern technology to provide a more efficient and data-rich experience, and provide reinsurers with an incredible amount of data. 

Root also announced that it is offering a way for connected car drivers to get insurance quotes based on their driving behavior with the having to do a test drive with RootReady, a feature that pairs connected car sensors with the Root experience. This new feature is currently available to GM drivers who bought vehicles after 2015, and will be eventually rolled out to other automotive brands in the future. RootReady is the first time Root will be using third-party data to quote and price policies.


Tractable partners with LKQ 

LKQ, the leading provider of alternative collision vehicle parts, is now using Tractable’s AI to accelerate and optimize the recycling of the salvage vehicles the company collects and distributes across its North America segment. This makes LKQ the first recycled parts provider to apply AI to the distribution process of recycled auto parts, enhancing the company’s expertise in identifying the right materials. 


USAA announces acquisition of Noblr 

Noblr, founded by Esurance alums, is a telematics-based insurtech startup that is built on a “reciprocal exchange” insurance model in which its customers also act as company owners. With this acquisition, USAA hopes to expand its foothold in the UBI market. In the meantime, Noble is to continue to operate independently from SafePilot until the deal is closed later this year. 


Verisk rebrands and revamps its telematics scoring portfolio 

Verisk consolidated its flagship auto telematics products to help better cater to insurers’ needs to streamline their usage-based insurance programs. Named DrivingDNA, this new portfolio contains three telematics products that provides access to driving behavior data from connected cars, improves pricing precision, and offers faster speed-to-market. The DrivingDNA scoring model uses 15 times more data than its preceding model, providing more precise pricing and greater discounts. DrivingDNA data and DrivingDNA Lab helps insurers leverage telematics data and driving behavior to lower rates for customers. 



The Zebra partners with Cinch Home Services

Cinch Home Services, the nation’s leading provider of home service solutions, announced its partnership with The Zebra. As we bind and sell, The Zebra agents can now offer customers the option of complementing a home insurance policy with a Cinch Home Protection Plan. This partnership is the latest step in Cinch’s expansion into the P&C insurance industry.

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Jasmine KimB2B Content Manager

Jasmine is The Zebra’s newsroom content writer. With a background in journalism, she reports on breaking news, trends, mergers and acquisitions, and financial reports related to the insurance industry.