Safety Insurance Review (2025)

  • Overall rating: good (3.8/5 stars)
  • Average cost: $659 for a 6-month policy
  • Digital Experience Score: Exceptional (4.7/5 stars)

Read more below to get a quote directly from Safety.

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Renata Balasco

Senior Content Strategist

Renata joined The Zebra in 2020 as a Customer Experience Agent. Since 2021, she has worked as licensed insurance professional and content strategist.…

Credentials
  • Licensed Insurance Agent — Property and Casualty
  • 5 years of experience in the insurance industry
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Tara Stumpf

Manager

Tara joined The Zebra in 2025, bringing 18 years of marketing and public relations experience with fintech and insurance brands. She specializes in c…

Credentials
  • 18+ years of experience in the fintech & insurance industries
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Beth Swanson

Insurance Analyst

Beth joined The Zebra in 2022 as an Associate Content Strategist. A licensed insurance agent, she specializes in creating clear, accessible content t…

Credentials
  • Licensed Insurance Agent — Property and Casualty
  • Associate in Insurance (AINS)
  • Professional Risk Consultant (PRC)
  • Associate in Insurance Services (AIS)

Safety Insurance: Broad availability and good coverage

A combination of competitive pricing, flexible coverage options, and a wide range of discounts earns Safety a good rating from experts at The Zebra.

While customer experiences vary, particularly with complex claims, the company’s affordable premiums and broad availability make it an appealing option for many drivers.

What customers like:
  • Claims convenience: Multiple filing options make submitting claims simple and quick.

  • Online management: Handle routine tasks and updates online on your schedule.

  • Self-service: Complete tasks independently without waiting for an agent.

What customers don't like:
  • Limited support: Limited options can prevent you from getting help when needed.

  • Service concerns: Frequent complaints suggest problems with claims and customer service.

  • Financial risk: Weak ratings raise concerns about the company's financial stability.

How The Zebra evaluates insurance companies

Rating Explanation Star rating equivalent
Subpar Lowest ranking, suggesting instability or high risk 0-1.9
Fair Somewhat stable but not consistently reliable 2-2.9
Good Generally dependable with moderate stability 3-3.9
Solid Strong, reliable and dependable with minor risks 4-4.4
Exceptional Highest rating, indicating outstanding stability and reliability 4.5-5

Methodology — how The Zebra reviews insurance companies

The team of insurance experts at The Zebra evaluates companies by focusing on customer experience first, with an emphasis on service quality, reliability, and ease of interaction. Unlike previous models, pricing is not scored but is instead presented separately as context for comparison.

Each category has been scored using a combination of our internal customer satisfaction survey results and published scores from reputable organizations such as AM Best and J.D. Power.

  • Service Accessibility & Support Quality (25%): This category measures how easy it is to get help when needed, evaluating factors such as support channel availability (phone, chat, in-person, app), response times, agent knowledge, service hours, and language accessibility.
  • Claims Experience (25%): This category assesses how smoothly the claims process works, considering ease of filing (online, app, or phone), transparency and communication, processing times, and fairness in dispute resolution.
  • Digital Experience & Policy Management (25%): This category evaluates the convenience of managing your policy: this includes mobile app usability, website experience, account management, digital document access, self-service options, and platform integrations
  • Trust & Reliability (25%): This category looks at a company’s overall reliability, measuring financial strength, market stability, regulatory history, communication transparency, and consistency in policy terms.

Price context: Pricing varies significantly based on individual circumstances and risk factors. Customers can evaluate cost-effectiveness based on their specific situation and the service quality scores provided.

How much is Safety car insurance? 

Currently, the national average for a 6-month car insurance policy is $1,084, whereas Safety's rates are about $659.[1]

Average 6-month car insurance premiums
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Company Liability only Full coverage
Safety Group $264 $659

Source: The Zebra

The Zebra’s Dynamic Insurance Rating Tool data methodology

The Zebra’s Dynamic Insurance Rating Tool for home and auto insurance rates utilizes the latest ZIP code-level rate filings from across the U.S., sourced from Quadrant Information Services and S&P Global. These filings, typically updated annually or biennially by insurers, are verified through Quadrant’s QA process and then integrated into The Zebra’s estimator.

The displayed rates are based on a dynamic home and auto profile designed to reflect the content of the page. This profile is tailored to match specific factors such as age, location, and coverage level, which are adjusted based on the page content to show how these variables can impact premiums.

For a comprehensive understanding, see our detailed methodology.

See how Safety stacks up against competitors →

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Discounts offered at Safety: similar options as competitors

Safety offers a substantial number of discounts, for drivers to save. Along with the common options you'll find elsewhere (such as multi-policy and multi-car discounts), Safety provides additional ways for customers to reduce their premiums, as you can see below.

purple shield
Loyalty

Tenured Safety customers can earn up to a 4% discount on their policy for the number of years insured.

purple bullet
Good student

Students who keep up good grades while in school can be rewarded with 10%

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Excellent driver

The longer you are accident-free, the higher this discount can go. Safe drivers of six years earn up to 24% off.

Common discounts offered at Safety
Multi-Policy Discount e-Customer Discount
Early Issuance Discount Loyalty Discount
Family Discount Safe Driving Discount
Gap Coverage Discount Homeowners Policy Bundle Discount
Combined Bill Discount Online Pay Discount

To learn more about each discount Safety has to offer, see their discounts page.

Compare with other companies

See how Safety stacks up against similar companies

safety logo

Cost: $659 average cost for a six-month policy

Customer satisfaction: Moderate

Our take:

  • Dependable claims process
  • Average customer satisfaction
  • Robust and wide ranges of discounts available
american family logo

Cost: $759 for a six-month auto policy

Customer satisfaction: High

Our take:

  • More expensive than Safety
  • Lower claims satisfaction than Safety
  • Robust and wide ranges of coverage options
auto owners logo

Cost: $780 average cost for a six-month policy

Customer satisfaction: Moderate

Our take:

  • Similar prices to Safety
  • Lower claims experience scores than Safety
  • Robust and wide ranges of discounts available

Safety's customer service & claims experience: Ups and downs

Safety provides a dependable experience for routine tasks such as managing policies, making payments, and submitting standard claims through its digital platforms. Customers generally find these processes smooth and convenient. However, more complex claims or disputes can take longer to resolve, and communication may be less consistent, resulting in occasional variability in the overall customer experience.[2]

Thinking about Safety?

See what other drivers are saying

Why does Safety only sell in a few states?

Safety Insurance mostly sells auto and home insurance in Massachusetts, Maine, and New Hampshire, which might sound limited, but that’s not necessarily a bad thing. Smaller regional companies like Safety often focus on one area so they can know local laws and weather risks better (things like hail,…
Oct 15, 2025 Portsmouth, NH

Safety’s quote is way cheaper, so am I missing something?

Safety Insurance often gives great rates, especially for drivers in Massachusetts, Maine, or New Hampshire. They’re not a scam; they’re actually a well-established regional company that’s been around since the 1970s. The reason their prices seem low is that Safety focuses mainly on lower-risk local…
Sep 10, 2025 Lynn, MA

How much will your rates climb after filing a claim with Safety?

No one wants to file a claim, but sometimes it's impossible to avoid. See the table below for some examples of what you could be facing after filing a claim.

Average rates with common claims
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Accident/Violation Avg. 6 Mo. Premium
None $654
One comp claim $670
Two comp claims $670
At-fault accident - $1000-$2000 $1,034
At-fault accident - greater than $2000 $1,214

Source: The Zebra

Claims process: Efficient but customer experiences vary

Safety Insurance offers a generally dependable claims process, with multiple ways to file claims and a structured repair program that helps streamline vehicle repairs. The company’s solid financial rating provides confidence in its ability to pay claims, but customer experiences are mixed—some report smooth, timely resolutions, while others note delays or communication challenges. 


Coverage options: Adjustable and varied

Beyond the standard coverage offerings you'd expect from any carrier— like liability, collision and comprehensive, uninsured/underinsured motorist coverage, and personal injury protection— Safety is a little different than competitors and offers limited additional coverage options.

✔️ Safety shield

✔️ Safety shield plus

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Final thoughts: Is Safety Right for You?

Safety Insurance offers flexible coverage, a variety of discounts, and multiple ways to file claims, making it a convenient choice for many drivers. While routine tasks like managing policies and submitting standard claims are generally smooth, some policyholders report slower processing for complex claims and occasional service delays.

Frequently Asked Questions about Safety

Safety Insurance offers competitive rates, with average annual premiums around $1,177 for full coverage, though rates vary by driver and location.

Yes, Safeco Insurance is a subsidiary of Liberty Mutual Insurance.

Get quotes from Safety and other top companies

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Sources:
  1. Data Methodology. The Zebra’s Dynamic Insurance Rating Tool

  2. Anonymized User Survey. The Zebra

About The Zebra

The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.

  • The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
  • The Zebra’s insurance editorial content is not subject to review or alteration by insurance companies or partners.
  • The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
  • The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.