The General Insurance Review

  • With 3.5/5 stars in 2023, The General is an average insurance company.
  • Read The General reviews, complaints and prices before you buy.
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Kristine Lee

Manager, Content and Data

  • Licensed Insurance Agent — Property and Casualty

Kristine is a licensed insurance agent who joined The Zebra in 2019 as an in-house content researcher and writer. Before joining The Zebra, she was a…

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Renata Balasco

Content Strategist

  • Licensed Insurance Agent — Property and Casualty

Renata joined The Zebra in 2020 as a Customer Experience Agent. Since 2021, she has worked as licensed insurance professional and content strategist.…

The General Insurance review

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Rating from The Zebra Question mark icon

The General, headquartered in Nashville, TN, and founded in 1963, specializes in providing auto insurance for a wide range of drivers. 

The General is one of the best insurance options for drivers with tickets on their records — and may also be a solid choice for drivers with good driving histories — as the company's rates are affordable and its payment plans are more flexible than most.

Our overview of The General's auto insurance coverage options, discounts, and claims satisfaction below can help you decide if the company is right for you.

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3.5 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
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Claims satisfaction (J.D. Power) — Not rated

Customer satisfaction (J.D. Power) — Not rated

Financial strength (AM Best) — Excellent: The General's excellent financial strength indicates a reliable ability to pay out claims.

NAIC Complaint Index — Poor: The National Association of Insurance Commissioners received more complaints than average regarding The General.

The General car insurance coverage options

Standard coverage options like collision, comprehensive coverage, and liability insurance — along with personal injury protection (PIP), uninsured motorist, and medical payments coverage can be expected from The General. For the most part, this insurance company offers many of the traditional coverage options you can expect when you're looking for a new policy.

Custom equipment coverage
Custom equipment coverage

If your car has any enhancements or accessories that were not originally included by the manufacturer, like customized wheels, paint, spoilers, performance-related parts, trailer hitches, and camper shells, this will cover damage to these parts within a $5,000 limit.

Roadside assistance 24/7
Roadside assistance 24/7

The General's roadside assistance plan is administered by Nation Safe Driver (NSD) and provides round-the-clock service and towing if your car has operational issues or breaks down on the side of the road.

Rental reimbursement
Rental reimbursement

If you're involved in an accident and your car is out of commission while it's being repaired, The General will cover the expenses of a rental car up to the per day limit and specified number of days.

Towing and labor
Towing and labor

This optional coverage pays for the cost of towing if your car breaks down. Policyholders can choose the limit that The General will cover per occurrence.


When you get a quote from The General, their application inquires whether you'll need an SR-22 form. If your state requires one, The General will file this form on your behalf.

The General insurance discounts and reward programs

You should always look for ways to save money on your premium when shopping for new car insurance. Detailed below are some discounts offered by The General that may help you save on your insurance rate. Keep in mind that these may vary by state.

Discounts based on your policy

  • Double deductible: This will double your deductible for the first 45 days of your policy in exchange for a discount on your premium.
  • Pay in full: You may be eligible for a discount if you pay in full for your insurance policy.
  • New customer: If you switch to The General after having insurance elsewhere for the past five years, you might qualify for some savings.

Discounts based on the driver or vehicle

  • Multi-car: Insure multiple cars on one policy from The General to receive this discount.
  • Homeowners: Own a home? You might be eligible for auto insurance savings.
  • Military: If you're active duty and based in Louisiana, you may be eligible for a military discount.
  • Good student: If you meet The General's academic requirements, the company will reward your efforts in school with a student discount.
  • Driver training: As long as the approved course was not court-ordered, you may qualify for this discount upon course completion.

Additional lines of insurance

Auto Property Personal Other
Auto Homeowners insurance Life insurance Umbrella insurance
Motorcycle Renters insurance Health Pet insurance
Boat insurance Business insurance
RV insurance Business liability
Travel trailer Workers compensation
Commercial auto Phone
Where is The General insurance available?

The General provides coverage to all 50 U.S. states and Washington, D.C. 

Is The General car insurance right for you?

If you have poor credit or past infractions, like at-fault accidentsDUIs, and moving violations, The General offers affordable coverage with decent rates and low down payments. Considering a bumpy driving history will typically increase your premium and make car insurance more expensive overall, The General may be a good option if other insurers are out of your budget. Even if you have a good driving record and decent credit score, it's worth looking into The General if you're shopping around for rates.

Because of the higher risks posed by The General's clientele, the company may not offer the most extensive coverage options and discounts. However, The General's coverage is affordable and will cover your bases. We can help you find the best rate by helping you compare quotes — enter your ZIP code below to see quotes from The General and more.

Protect your car with the right coverage at the best value.

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No junk mail. No spam calls. Free quotes.

About The Zebra

The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.

  • The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
  • The Zebra’s insurance content is not subject to review or alteration by insurance companies or partners.
  • The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
  • The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.