Today’s young adults are making headlines for being the “kids” who are trading in skinny jeans for mom jeans and who are blowing up on TikTok. But these “kids” aren’t really that young. They’re entering adulthood and the next phases of their lives (the oldest Gen Zers were born in 1997 and are turning 24 this year!). Whether they are graduating, joining the workforce or getting their first promotion, 18-26-year-olds are at that life stage where finances can seem....confusing.
Or do they? Maybe this new generation is much more knowledgeable about finances than the ones before because of the internet, social media, roboadvisors and all the other information that’s easily accessible today. In fact, according to recent McKinsey report, almost 40% of adult Gen Zers (age 18 to 23) say their purchasing decisions are most influenced by social media.
To understand more about how young people are earning, spending and managing their finances right now, The Zebra surveyed 1,000+ U.S. adults aged 18-26 about all things money.