The Zebra's Editorial Standards

Learn more about the processes, sources and standards The Zebra's editorial team uses when creating our guides.

Editorial policy

Since 2012, the Zebra’s goal has been to guide our customers through every step of their insurance journey. Whether they need our product to compare coverage options or are simply seeking information, our policy doesn’t change. We're dedicated to simplifying insurance and making it accessible, unbiased and specific to you.

This page details our editorial process and outlines how our experience translates to practical advice and helpful guides.

Our editorial process 

Crafting trustworthy insurance resources

Each of The Zebra's insurance guides is written by a licensed insurance agent. We rely not only upon the expertise of our writers, but also the collective knowledge of professional organizations and industry studies to inform our content. Research is a vital part of our writing process, and our rigorous editorial standards require that every article be reviewed and fact-checked by multiple experts to ensure we provide high-quality, accurate and easy-to-interpret resources.

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Written by agents

Our content is written by professionals who have undergone insurance licensure training. 

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Peer-reviewed by professionals

Each piece of content goes through a peer review process that checks it for both factual accuracy and readability.

Expert review
Expert reviewed

Where possible, we reach out to industry experts to add yet another layer of scrutiny to our pieces.

Updated regularly

We closely follow industry trends and regulatory changes to keep our content up to date.

Information and data sourcing standards

The Zebra seeks out and cites trustworthy sources within our resource pages, referencing surveys, studies and data from government agencies, unbiased third-party sources and independent surveyors.

We use industry studies and surveys from the Insurance Information Institute (III)J.D. Power and the National Association of Insurance Commissioners (NAIC). We also use data sets and other resources from government agencies, including the National Highway Traffic Safety Administration, the Federal Highway Administration and the U.S. Census Bureau.

We also routinely conduct our own research studies and surveys, partnering with trusted independent survey agencies such as Maru/Blue to gain unique insights that add depth and perspective to our guides. 

Read more about our data methodology.

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Content originality policy

The Zebra is dedicated to creating original, high-quality content. We strictly adhere to ethical standards in content creation, ensuring that all information is original and properly sourced. Our plagiarism policy is stringent, prohibiting the use of unattributed content from other sources. We commit to integrity and transparency in our writing, providing our readers with trustworthy and reliable insurance guides.

Expert reviews and fact-checking

Ensuring accuracy and reliability

At The Zebra, we know insurance is complicated, unique and for most people, boring. However, our insurance agents and analysts are not “most people.” We prioritize accuracy and reliability in our insurance content. Each article undergoes a thorough review and fact-checking process conducted by our team of licensed insurance professionals. This process ensures that all information, from statistical data to regulatory updates, is current, correct, and reflective of the latest industry standards. Our team's expertise guarantees that our content remains a trustworthy resource for insurance consumers.

Our team of experts

Our content teams are composed of experienced editors, licensed insurance agents, and experts who focus on researching insurance industry trends and regulatory updates to share their impact on consumers. All of our content writers have undergone extensive property and casualty training, obtaining licensed insurance agent status. They undergo continual education and closely monitor the insurance industry to keep up with trends and regulatory changes.

Our editorial team also seeks out feedback from industry experts. We utilize the expertise of our own in-house insurance agency to provide yet another layer of editorial scrutiny. In short, each piece of content we publish has been edited for accuracy by at least one insurance expert, ensuring we publish trustworthy and accurate information.

Editorial independence

Preserving editorial autonomy and transparency

The Zebra maintains a strict separation between editorial content and advertising. While we do form partnerships for advertising purposes, these relationships do not influence our editorial content. All sponsored content is clearly identified, ensuring our readers can distinguish between independent editorial content and advertisements. Our editorial decisions are based solely on the goal of providing unbiased and accurate insurance information. You can count on us for impartial reviews and trustworthy guidance rooted in data and expertise.

Read more about how The Zebra makes money.


As an insurance comparison tool, The Zebra partners with insurance companies to provide quotes. While we earn commissions for ad clicks and policies sold, we never let them influence our recommendations or reviews. We prioritize complete editorial independence to provide readers with accurate and impartial information.

View The Zebra's list of partners.

Conflict of interest policy

At The Zebra, we adhere to strict ethical guidelines and manage conflicts of interest with utmost integrity. Our editorial team and contributors are required to disclose any potential conflicts of interest, ensuring our content remains unbiased and trustworthy. We operate with transparency and accountability, maintaining the highest ethical standards in all our editorial processes.

Diversity and inclusion policy

Reflecting a spectrum of perspectives

At The Zebra, our commitment to diversity and inclusion extends to our content. We recognize that to be a leading source of insurance information, we must provide comprehensive insurance information. Our content is thoughtfully crafted to meet the diverse needs of our audience, who come from a variety of demographics, financial backgrounds, and life experiences. 


Protecting your information

The Zebra does not sell users' information to outside companies. However, some of our partner insurers may reach out through email with a quote or other promotional materials.

Read more about The Zebra's Privacy Policy.

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