Hippo Insurance Review

  • With 1.0/5 stars in 2026, Hippo is a poor insurance company.
  • Read Hippo reviews, complaints and prices before you buy.
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Beth Swanson

Insurance Analyst

Beth joined The Zebra in 2022 as an Associate Content Strategist. A licensed insurance agent, she specializes in creating clear, accessible content t…

Credentials
  • Licensed Insurance Agent — Property and Casualty
  • Associate in Insurance (AINS)
  • Professional Risk Consultant (PRC)
  • Associate in Insurance Services (AIS)
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Renata Balasco

Senior Content Strategist

Renata joined The Zebra in 2020 as a Customer Experience Agent. Since 2021, she has worked as licensed insurance professional and content strategist.…

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  • Licensed Insurance Agent — Property and Casualty
  • 5 years of experience in the insurance industry
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Ross Martin

Insurance Writer

Ross joined The Zebra as a writer and researcher in 2019. He specialized in writing insurance content to help shoppers make informed decisions.

Ross h…

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  • 5+ years in the Insurance Industry

Hippo insurance: Ratings and reviews

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Rating from The Zebra Question mark icon

Founded in 2015, Hippo's philosophy on home insurance is to be proactive through smart home technology and regular maintenance while offering plenty of coverage options to protect one of your biggest investments. While they do not offer other common insurance products (like auto coverage) they put all their dedication and effort into homeowners insurance. The company works with outside insurance partners to offer higher-than-usual limits for things like home office equipment, computers and electronics, and service line connections to your home. If you're looking for a one-stop-shop to bundle various policy types, Hippo likely won't meet your needs, but if a modern approach to home insurance is your only focus then it may be worth getting a quote.

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1.0 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
Get a Quote at Hippo
Pros
  • Fast online quotes

  • Offers smart home technology systems

  • Higher home coverage limits

Cons
  • Does not offer other insurance products

  • Not available in all states


Is Hippo a good insurance company?

The majority of The Zebra's review incorporates how well Hippo scores in terms of customer service. In order to determine that we looked at the following third-party ratings. 

Trustpilot: 3.2/5

  • Hippo earned a rating of 3.2/5 from Trustpilot's users[1]

Better Business Bureau: 2.66/5

  • Ratings from the Better Business Bureau show Hippo as 2.66/5 overall[2]

Financial Strength: A-

  • Although Hippo does not have its own independent score, its reinsurers and insurance partners were given an A- rating by A.M. Best, indicating a strong financial ability to pay out claims[3]

Complaint Index (NAIC): Not rated

The Zebra Customer Satisfaction Survey

In addition to third-party ratings, we like to incorporate the results from our own consumer survey where we ranked which home insurance companies are the best based on feedback from real customers. However, we did not collect a sufficient amount of data on Hippo for it to be included.

Hippo vs. other top insurance companies

How much does Hippo insurance cost?

As Hippo is a relatively new insurance company, pricing data is not widely available, which is a key component of our review process. Although Hippo's average figures aren't readily available, you can begin to gauge where your home might fall (cheaper vs. more expensive) based on commonly analyzed factors.

You can also learn more about how homeowners insurance rates are calculated and see current average prices here. Typically, the factors that will go into determining homeowners insurance rates are:

  • Location (ZIP code)
  • The home's age
  • The home's condition
  • Age of the roof
  • Cost to rebuild
  • Your deductible amount
  • Previous homeowners' claims
  • Credit score (in some locations)
  • Additional risk factors (such as certain animals or a pool)

Rates will vary from person to person and place to place, but Hippo makes it easy to get a personalized quote for you to compare with those of other cheap home insurance companies. 

Discounts offered

Auto insurance discounts are dependent on certain qualifications and availability, so it's important to ask the company for specific details to be sure you are eligible. Below are some of the ways Hippo offers savings.

  • Smart home discount - By taking advantage of the smart home sensors that Hippo offers, you can potentially save between 10% with a home monitoring system or 13% with a professional monitoring system
  • Loss-free discount - Customers are eligible if they haven't had a claim in 3 or 5 years, depending on the experience period
  • Affinity discounts - If you purchase a policy through certain groups, like colleges, employers, or clubs, you may be eligible for a discount
  • Hail-resistant roof discount - Added savings if you have impact-resistant shingles that qualify (check with Hippo for qualification details)

View all of Hippo's discounts here. 

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What types of coverage does Hippo offer?

Another key component of Hippo's review is the types of coverage options they offer, and because they are solely focused on homeowners insurance, this does bring their overall score down a bit compared to larger companies. Currently, Hippo offers homeowners, condo insurance, landlord policies, as well as new home (under construction) insurance. Some of the more unique coverages and features Hippo offers are:

  • Smart home equipment
  • Hippo Home Care
  • Appliances
  • Service lines
  • Video alarm system
  • Home office/computer equipment

Find more details about Hippo's coverage and endorsement options here.


Hippo insurance review: Summary

Hippo doesn't offer the number of options that most large insurers do, so if you're looking for a new home for multiple policy types, this may not be the best option. However, if you have unique needs for your home, prefer to keep certain insurance types separate, or are a fan of smart home technology then it might be a good match. Their overall rating score is low due to a lack of policy options, but their Better Business Bureau and Trustpilot ratings show that there is a slightly lower-than-average level of satisfaction from their customers and Hippo has well-established partners with strong financial standings.

Methodology — how The Zebra reviews insurance companies

The team of insurance experts at The Zebra evaluates companies by focusing on customer experience first, with an emphasis on service quality, reliability, and ease of interaction. Unlike previous models, pricing is not scored but is instead presented separately as context for comparison.

Each category has been scored using a combination of our internal customer satisfaction survey results and published scores from reputable organizations such as AM Best and J.D. Power.

  • Service Accessibility & Support Quality (25%): This category measures how easy it is to get help when needed, evaluating factors such as support channel availability (phone, chat, in-person, app), response times, agent knowledge, service hours, and language accessibility.
  • Claims Experience (25%): This category assesses how smoothly the claims process works, considering ease of filing (online, app, or phone), transparency and communication, processing times, and fairness in dispute resolution.
  • Digital Experience & Policy Management (25%): This category evaluates the convenience of managing your policy: this includes mobile app usability, website experience, account management, digital document access, self-service options, and platform integrations
  • Trust & Reliability (25%): This category looks at a company’s overall reliability, measuring financial strength, market stability, regulatory history, communication transparency, and consistency in policy terms.

Price context: Pricing varies significantly based on individual circumstances and risk factors. Customers can evaluate cost-effectiveness based on their specific situation and the service quality scores provided.


Hippo insurance: Frequently asked questions

Hippo insurance is a good choice for homeowners with specific needs, a preference for keeping insurance types separate, and those who appreciate smart home technology. However, it may not be suitable for individuals seeking a wider range of policy options.

Hippo is a legitimate insurance provider accredited by the Better Business Bureau and offering home insurance (although they have currently paused selling new home policies in the US as of August 2023).

Hippo's competitive rates can be attributed to its tech-driven approach, which reduces operational costs. They use modern data analytics in their underwriting process, which may offer more tailored pricing.

Hippo does not offer auto insurance policies. However, if you or your spouse have active auto insurance with any company, you can qualify for a Hippo discount.

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About The Zebra

The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.

  • The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
  • The Zebra’s insurance editorial content is not subject to review or alteration by insurance companies or partners.
  • The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
  • The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.