Farmers Insurance Review

  • With 4.0/5 stars in 2023, Farmers is a good insurance company.
  • Read Farmers reviews, complaints and prices before you buy.
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Beth Swanson

SEO Content Strategist

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Beth joined The Zebra in 2022 as an Associate Content Strategist. She is a licensed insurance agent whose goal is to make insurance content easy to r…

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Ross Martin

Manager, Content Quality

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Ross joined The Zebra as a writer and researcher in 2019. As a licensed insurance agent, he specializes in writing insurance content to help shoppers…

Farmers insurance: Ratings and reviews

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Rating from The Zebra Question mark icon

Headquartered in California and writing policies since 1928, Farmers Insurance is a well-known and trusted car insurance provider. The Farmers Insurance Group of Companies encompasses many facets of insurance, from specialty providers to smaller regional carriers. Farmers offers a wide range of policy types to meet just about every need and rates that are comparable to other large insurers. Read on to learn more about coverage options and what you can expect as a potential Farmers Insurance policyholder.

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4 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
Get a quote at Farmers
Pros
  • Customized coverage

  • Good claims satisfaction rating

  • Wide variety of coverages

Cons
  • Below average customer satisfaction rating

  • Slightly more expensive than some large carriers


Is Farmers a good insurance company?

The majority of The Zebra's review incorporates how well Farmers scores in terms of customer service. In order to determine that we looked at the following third-party ratings.

Claims Satisfaction: Above average

  • Farmers earned Above average marks in J.D. Power's most recent auto claims satisfaction study[1]

Customer Satisfaction: Below average

  • J.D. Power also rated Farmers as Below average in overall auto customer satisfaction[2]

Complaint Index: Above average

  • The National Association of Insurance Commissioners (NAIC) receives Above average customer complaints for Farmers[3]

Financial Strength: Excellent/Good

  • Farmers received an Excellent/Good financial strength rating from A.M. Best for its ability to pay out claims[4]

The Zebra Customer Satisfaction Survey

In addition to third-party ratings, we also incorporated the results from our own consumer survey where we ranked which car insurance companies are the best based on feedback from real customers. In this survey, Farmers scored 8.2/10 overall, placing it 23rd on the list.


How much does Farmers insurance cost?

Currently, the national average for a 6 month car insurance policy is $880, whereas Farmers is about $893 or roughly 2% in premium difference versus a typical policy, so the company is a bit more expensive than the cheapest auto insurance options available.

The table below shows how Farmers auto insurance compares against other top insurers. 

Average Monthly Cost by Insurance Carrier
Company Avg. Monthly Premium
Travelers $112
Nationwide $123
GEICO $129
American Family $131
State Farm $131
Farmers $149
Progressive $157
Allstate $201

Like any other auto insurance company, pricing for Farmers auto coverage does vary based on your age and will, generally, get cheaper as you age.

The table below shows Farmers average car insurance premiums for different age brackets. 

Farmers Costs by Age Group
Age Group Avg. Monthly Premium
Teens $569
20s $195
30s $147
40s $143
60s $142
50s $134
Updated: 06/08/23.

Dynamic auto insurance data methodology

Methodology: The auto insurance rates displayed above and throughout this page are dynamic, meaning the data will refresh when the most recent information is made available. Rates are based on a sample driver profile — a 30-year-old single male driver with a Honda Accord and full coverage. This profile was adjusted based on common pricing factors used by major car insurance companies, like age, coverage level, driving record and others.

Discounts offered

  • Multi-policy discount: If you have more than one Farmers policy, you can earn a multi-policy discount.
  • Good driver discount: If you’ve avoided collisions for three to five years, you could earn a good driver discount on your Farmers auto policy.
  • Good student discount: If you or a driver on your policy has a GPA of 3.0 or better and is under the age of 25, you can earn a good student discount.
  • Homeowner discount: Depending on where you live, you can earn a small discount for your homeowner status with Farmers.
  • Affinity/membership discountCertain occupations can receive a discount on a Farmers policy. Proof of occupation is usually required. This discount is subject to state regulations.

Take a look at all of Farmers discount options here.

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What types of coverage does Farmers offer?

One aspect of a large company is typically a wide array of coverage options. Farmers offers any of the basic coverage options you might need, such as liability, collision, comprehensive, and uninsured/underinsured motorist coverages. Here are a few of the perks and additional options you can add to an auto policy with Farmers:

  • Bundling options - If you purchase multiple policies with Farmers (like auto and home), you may qualify for discounts.
  • Roadside assistance - This 24/7 service helps pay for towing, tire-change service, locksmith and jumpstart situations.
  • Rideshare coverage - Farmer's Rideshare coverage adds an extra layer of protection during times when Uber's and Lyft’s coverage, or personal coverage, doesn't.
  • Rental car reimbursement - This covers the cost of renting a car (up to 30 days) while your personal vehicle is being repaired.
  • Glass deductible buyback - This allows for a $100 deductible on windshield and glass repair or replacement. There is also a $0 deductible option for full windshield and glass coverage.

View the full list of Farmer's products here.

Farmers telematics

Farmers Signal

Signal is Farmers' primary telematics program for personal auto policies. This program uses a mobile app to gauge the way you drive and more accurately price your insurance premium. It looks at the frequency of hard braking, excessive speeds and distracted driving habits to determine your premium.  Learn more about Signal and whether it's available in your location here.

Farmers also offers FairMile, a telematics program for small businesses that are insured under a commercial auto policy. FairMile is also usage-based and works through a smartphone app and plug-in device that is installed in each business vehicle. With this program, premiums are based on miles driven in each vehicle, and premiums are adjusted each month to reflect actual miles driven compared to the mileage amount estimated at inception. This program is currently only available in Washington.

 


Real-life customer experience

In an effort to provide even more insight into the Progressive customer experience, we reached out to real customers to see who has used Farmers as their own personal carrier. This is what Kimberly had to say.

Quick facts:

  • Customer for 1-3 years
  • Also has a homeowners policy
  • Has never filed a claim

Farmers insurance review: Summary

Farmers has a strong history in the insurance business, and with its positive claims experiences and wide variety of options, the company likely offers coverage for whatever you may need to insure. Their rates are competitive with other larger companies, but they do have slightly higher-than-average complaints with the NAIC. All in all, Farmers is a good option for your insurance needs and is likely worth your time to get a quote.

Methodology — how The Zebra reviews insurance companies

The team of insurance experts at The Zebra considers the company's standing in five main categories to come up with an overall rating. These metrics are weighted according to importance and are detailed below:

  • Price (20%): Using the base profile detailed below, we compared the company's average rate with the national average. If it surpassed this average, we gave a lower rating; if it fell below, we awarded a higher rating.
  • Coverage (20%): The highest-scoring companies offer a variety of coverage options, including bundling options, roadside assistance, telematics, beyond-basic coverage levels, and a variety of other coverage types.
  • Customer service (30%): We averaged ratings from JD Power, the NAIC complaint index to come up with a rating for the company's customer service. In instances when a company is not rated, we may use alternative rating agencies such as the Better Business Bureau and Trust Pilot.
  • Financial strength (10%): We use AM Best to determine a company's financial standing. In some cases when a company is not rated by AM Best, we may use an alternative measure such as Demotech.
  • The Zebra's Customer Satisfaction Survey (20%): The Zebra conducts an annual survey measuring customer satisfaction for many of the top insurance companies with the goal of ranking both the best auto insurance companies and best home insurance companies. Read more below.

For our auto insurance review, we analyzed more than 83 million insurance rates spanning every U.S. ZIP code using a sample user profile: a 30-year-old single male driver with a Honda Accord, good credit and full coverage at these levels:

  • $50,000 per person/$100,000 per incident for bodily injury liability
  • $50,000 per incident for property damage liability
  • $500 deductibles for collision and comprehensive coverage

For our home insurance review, rates are based on a sample user profile: a 45-year-old married homeowner living in a 2,500-square-foot single-story home built in 2011 with these coverage levels:

  • $200,000 for the dwelling
  • $20,000 for other structures
  • $100,000 for personal property
  • $100,000 for personal liability
  • $1,000 deductible

These sample premiums are dynamic and automatically refresh whenever the newest data is made available.

To generate pricing for particular rating factors, we adjusted this profile based on common pricing factors used by major car insurance companies. These factors include credit score, coverage level and others.

For The Zebra's Customer Satisfaction Survey, findings are based on an online quantitative survey of 4,134 current U.S. auto and home insurance customers, with Census-balanced sampling by age, gender and region. Categories with n=<20 responses are considered insufficient sample size and are not reported. This survey was developed by The Zebra and executed by independent research firm Maru/Blue in 2023.


Farmers insurance: Frequently asked questions

Yes, Farmers is a reputable insurer offering a variety of coverages and a good claims satisfaction rating. However, they are slightly more expensive on average than some larger carriers and have a below-average customer satisfaction rating. They also have more NAIC complaints. Still, it's worth getting a quote to determine if they suit your needs.

As of July, 2023, Farmers announced it is limiting its sales of new homeowners policies in California due to factors like inflation and severe weather events. Farmers also announced they would no longer write new auto, home, and umbrella policies in Florida and would stop renewing current policies sometime in 2024.

Farmers insurance might be more expensive for you depending upon the coverage level you choose, your location, and your driver profile. Or, it could just be related to the rising costs of doing business for insurers. If you feel your rate with Farmers is high, it's a good idea to gather quotes from other companies to ensure you are getting the best price.

Your Farmers insurance coverage usually applies to most rental vehicles. However, Farmers specifically mentions that you will need additional coverage if you are traveling outside of the US or Canada or renting an RV or moving truck.

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Customer Questions about Farmers

Other people are also asking...

Will my Farmers insurance roadside assistance provide towing up to 250 miles?

Roadside assistance varies by insurance company. From my understanding, most towing and roadside assistance coverage offered as part of an auto policy either has a set dollar amount to cover a tow, covers towing up to 15 miles from your breakdown, or covers towing to the nearest repair facility. Yo…
Jul 20, 2017 Oakdale, CA

About The Zebra

The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.

  • The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
  • The Zebra’s insurance editorial content is not subject to review or alteration by insurance companies or partners.
  • The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
  • The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.