How AI Is Changing the Landscape of Insurance Fraud

And what that means for you

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Bob Phillips

Personal Finance Writer

Bob Phillips is a personal finance writer whose expertise in insurance and investments has been developed through over fifteen years as an advisor/tr…

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Beth Swanson

Insurance Analyst

Beth joined The Zebra in 2022 as an Associate Content Strategist. A licensed insurance agent, she specializes in creating clear, accessible content t…

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  • Licensed Insurance Agent — Property and Casualty
  • Associate in Insurance (AINS)
  • Professional Risk Consultant (PRC)
  • Associate in Insurance Services (AIS)
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Susan Meyer

Senior Editorial Manager

Susan is a licensed insurance agent and has worked as a writer and editor for over 10 years across a number of industries. She has worked at The Zebr…

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  • Licensed Insurance Agent — Property and Casualty

AI Opens New Opportunities for Bad Actors...and New Ways to Thwart Them

Artificial intelligence is reshaping countless industries, and insurance is no exception. Most of the time, these tools are used to speed up claims, improve customer service and reduce paperwork. 

But there’s another side to the story: some people are misusing AI to attempt insurance fraud. It’s not new for fraudsters to look for loopholes, but the technology they’re experimenting with now is far more sophisticated than anything we’ve seen before.

And it's on the rise. One insurer noted a 300% increase in incidents where apps were used to manipulate real-life images, videos, and documents.[1]

Even so, the truth is simple: AI may help someone create a fake image or fabricated voice, but insurers are using even stronger AI to detect those very tricks. That means while the tools have changed, fraud still ends up where it always does: exposed. By 2026, 83% of insurance fraud analysts expect to use generative AI in their work.[1]

 

In the last few years, investigative teams have been facing entirely new kinds of claims. Some of the attempts are sloppy or even absurd; others look polished enough to fool the average person. But the companies reviewing claims aren’t relying on the average person anymore. They rely on machine-learning models trained on millions of legitimate claims, fraud indicators and digital forensics. 

Fraudsters might assume they’re one step ahead, but the gap is narrower than they think. Let's look at some of the ways fraudsters are leveraging AI and how the industry is countering them.

Deepfake Photos and Videos

One of the fastest-growing problems is the rise of AI-generated photos and videos. Anyone with a smartphone and an app can now inflate damage or create damage that never existed.

The Fraud:

A simple example is a fake photo of a car accident. Instead of dragging a damaged vehicle into a mechanic’s bay, someone can use generative image tools to produce a convincing dent or shattered bumper.

The same is happening with homeowners' claims. People attempt to submit AI-generated damage, such as roof leaks, broken windows, or fire damage.

 

The Solution:

Insurers are countering this with AI capable of picking up inconsistencies the eye would miss. Algorithms can detect mismatched shadows, repeated pixel patterns, and lighting anomalies that reveal a synthetic image. They also compare the image with metadata from the claimant’s phone and cross-reference it with prior images of the same vehicle. If anything is off, the system flags it.

While the technology can make something look real at first glance, claim systems now analyze textures, timestamps, image-compression signatures, and even file-creation history. If the photo never came from an actual camera or was processed through an AI model, the insurer can usually tell.

What This Means for You

When you submit photos with your claim that are reviewed by AI tools for fraud, it's possible that something might be flagged as a false positive. This may slow down the process, but legitimate photos can easily be substantiated. Make sure to submit photos and videos from multiple angles to document your damages. 

Voice Spoofing and Fake Calls

Another trend is voice cloning, and it's definitely on the rise. One study found that insurance fraud from synthetic voice attacks increased by 19% in 2024.[2] Someone records a brief audio sample of a policyholder, feeds it into a cloning tool, and uses the generated voice to call an insurer.

The Fraud:

Once the fraudster has made contact with your insurance company, they might try to authorize a change of address, redirect claim payments, or manipulate account details to their benefit.

The Solution: 

The insurance industry’s response is straightforward: authentication systems no longer rely solely on spoken approval. Many companies now use biometric voiceprints, multifactor verification, and back-end risk-scoring models. 

Even if the cloned voice sounds perfect, the AI behind the scenes is looking for cadence irregularities, acoustic markers, and mathematical patterns in speech that cloned voices struggle to replicate. A convincing voice may fool a person, but it rarely fools a system designed to look beyond the sound itself.

What This Means for You

Expect to see additional security verification methods used when calling your insurance company. Remember that while entering an extra code or answering security questions might feel like an extra hurdle, it's designed with your protection in mind. 

Fake Medical Documentation

Health and disability claims are another area where AI tools are being misused.

The Fraud:

People can fabricate doctors’ notes, treatment summaries, or diagnostic reports using large language models (LLMs). Some even copy the formatting from real hospitals and create documents that appear legitimate enough to pass a quick read.

The Solution:

The issue is that insurers no longer rely on a quick read. AI-powered document analysis tools check the language patterns, dates, CPT codes, ICD-10 codes, office templates, and signature formatting. If anything looks inconsistent, the system flags the claim for further review. On top of that, insurers often verify medical documents directly with the provider, which quickly reveals any attempt to pass off fabricated paperwork.

What That Means for You

To avoid AI fraud detection flags, double-check all information and documentation for accuracy. Be thorough with your medical records and treatment histories. Be prepared to appeal if an automated decision flags you for fraud. 

Inflated Repair Estimates

Another document that is easy to fake? AI is also being used to manipulate repair estimates.

The Fraud:

For example, someone might take a legitimate auto shop estimate and modify the PDF to inflate the cost of parts or labor. Tools designed for editing PDFs or generating custom documents make this fairly simple.

The Solution: 

But insurers use OCR (optical character recognition) systems tied to databases of typical repair costs. When someone submits an estimate that doesn’t match known patterns, the system can detect the inconsistencies instantly. And if someone tries to submit multiple altered versions, the metadata and digital fingerprints built into PDFs expose the edits.

What This Means for You

One way to avoid scrutiny of your repair estimate is to have the repair shop send it directly to your insurance company. This will likely speed up the claims review process, particularly if the repair shop is a preferred provider of your insurer. 

Synthetic Identities

So far, we've looked at ways AI can enhance or alter real people and events; however, this one takes things a step further, inventing a new identity. Synthetic identity fraud is another emerging problem where someone combines real and fake information to create a believable customer profile.

The Fraud:

AI tools make it easier to generate fake driver’s licenses, Social Security numbers that pass basic validation, and addresses with a digital footprint that looks real. Why steal someone's identity when you can create your own? 

The Solution:

Insurance companies now counter this through identity-verification algorithms that check everything from credit history to address legitimacy to activity patterns across various databases. AI can recognize if an identity was created from scratch rather than built over years of normal use.

What This Means for You

As synthetic fraud gets more sophisticated, you may see your insurance company asking for more biometric identification (such as fingerprints) to verify your identity, as these are much harder to fake. If you are younger with a shorter credit and insurance history, you might also see a little extra scrutiny on your profile as you get started. 

Why AI Fraud Fails

The heart of the issue is that every AI tool available to the public also exists, often in a stronger form, in the investigative departments of insurance carriers. Fraud detection systems don’t just look at a single photo or document. They look at patterns across thousands of claims, internal databases and historical precedents.

A fraudster might think a generative image looks good, but the system reviewing it isn’t judging it the way a person would. It's judging it through math.

Most attempts are caught before payment is ever issued. Even legitimate claimants can get flagged when something innocent looks strange, which shows how tight the detection nets have become. Fraud cases that do slip through are usually uncovered later during audits or subrogation reviews, leading to serious consequences: repayment, permanent claim denial, higher premiums or even criminal charges.

The Real Cost of Fraud

It’s also worth remembering that fraud doesn’t just hurt the insurer. It affects you as a policyholder across the board. When fraudulent payouts rise, premiums increase to cover the difference.

Legitimate claims get delayed because investigators have to sort through suspicious ones. Customer service suffers when resources are tied up chasing fabricated stories rather than helping people who genuinely need assistance.

Fraud is tempting for people who believe it’s a victimless shortcut. But it’s not victimless at all. Insurance relies on shared risk. When someone cheats, everyone absorbs the cost.

Wrapping Up

AI is going to keep evolving, and so will the people who try to misuse it. But the detection systems are evolving even faster. Insurance companies are using machine learning, digital forensics, and behavioral analytics that the average fraudster doesn’t even know exist. The idea that “no one will notice” is more outdated than ever.

In reality, AI hasn’t made fraud easier. It has made it easier to catch.

And the people who rely on these tricks eventually learn what investigators already know: fraud isn’t clever, it’s predictable. And in the age of artificial intelligence, it’s nearly impossible to hide.

Sources
  1. Nearly two-thirds of claims handlers are noticing an uptick in fraud. [ITJ]

  2. Insurance fraud increased by 19% from synthetic voice attacks in 2024. [Fierce Healthcare]