The Rise of Self-Insurance in Homeownership

What Risks Are Homeowners Taking?

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Bob Phillips
Personal Finance Writer

Bob Phillips is a personal finance writer whose expertise in insurance and investments has been developed through over fifteen years as an advisor/tr…

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Beth Swanson
Insurance Analyst

Beth joined The Zebra in 2022 as an Associate Content Strategist. A licensed insurance agent, she specializes in creating clear, accessible content t…

Credentials
  • Licensed Insurance Agent — Property and Casualty
  • Associate in Insurance (AINS)
  • Professional Risk Consultant (PRC)
  • Associate in Insurance Services (AIS)
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Susan Meyer
Senior Editorial Manager

Susan is a licensed insurance agent and has worked as a writer and editor for over 10 years across a number of industries. She has worked at The Zebr…

Credentials
  • Licensed Insurance Agent — Property and Casualty

Homeowners Are Taking on More Risk

As home insurance premiums continue to climb across much of the United States, a growing number of homeowners are making a decision that would have seemed unthinkable a decade ago: self-insuring. In fact, around 13% of American homeowners, or approximately 1 out of 8, don't have home insurance.[1]

For some, self-insurance means dropping homeowners insurance entirely once their mortgage is paid off. Others maintain basic coverage but decline optional protections such as flood, earthquake, windstorm, or extended replacement cost coverage. The goal is simple—reduce insurance costs and keep more money in their pockets.

While the strategy can lower monthly expenses, it also shifts significant financial risk from an insurance company to the homeowner. Understanding who is self-insuring, where it’s happening, and the potential consequences is becoming increasingly important as insurance affordability challenges spread nationwide.

What Is Self-Insurance?

Self-insurance occurs when an individual assumes financial responsibility for losses that would otherwise be covered by insurance.

In the context of homeownership, self-insurance can take several forms:

  • Home price icon
    Dropping coverage

    Eliminating homeowners insurance after a mortgage is paid off

  • icon-money
    Increasing deductibles

    This reduces monthly premiums, but make sure you can afford the deductible

  • violation warning letter icon
    Declining riders

    Choosing not to add optional endorsements or riders

  • flood zone icon
    Forgoing flood insurance

    Not adding coverage for flood or earthquake if you live in an area high-risk for these perils

  • home key icon
    Less coverage

    Choosing lower coverage limits than recommended

Unlike homeowners with mortgages, who are generally required by lenders to maintain insurance coverage, owners of fully paid-off homes often have the freedom to decide whether insurance is worth the cost.

For some, particularly retirees living on fixed incomes, the rising cost of coverage has made that decision more difficult.

Why Are More Homeowners Considering Self-Insurance?

The primary driver is cost. Currently, in the U.S., the average home insurance premium is nearly $3,000 a year. But in some states, like Florida, it’s closer to $10,000 a year. 

Home insurance premiums have risen sharply in recent years due to inflation, increasing construction costs, labor shortages, severe weather events, and growing catastrophe losses. In many parts of the country, annual premiums have doubled or even tripled over the past decade.

Homeowners in high-risk areas often face even steeper increases. Some have seen insurers reduce coverage options, impose higher deductibles, or stop writing new policies altogether.

As premiums climb, homeowners naturally begin asking a simple question: “What are the chances I’ll ever file a claim?”

For owners of older homes with substantial equity or fully paid-off homes, the temptation to save thousands of dollars per year can be strong.

Some view insurance as an expense they may never use. Others believe they have sufficient savings to cover potential losses themselves.

Regional Hotspots for Self-Insurance

While self-insurance can occur anywhere, it is more common in regions facing affordability challenges in insurance.

This chart shows how much average insurance costs can vary by state.

Average Annual Home Insurance Costs by U.S. State in 2026

Source: The Zebra

Florida is perhaps the most prominent example. Years of hurricane losses, litigation costs, and insurer insolvencies have driven premiums to among the highest in the nation. Some homeowners report annual premiums exceeding $10,000, creating strong incentives to explore alternatives.

California faces similar challenges, particularly in wildfire-prone regions. As insurers limit exposure or withdraw from certain markets, homeowners may face fewer choices and significantly higher premiums.

Along the Gulf Coast, including parts of Texas and Louisiana, windstorm and flood coverage costs have increased due to hurricane exposure.

In western states vulnerable to wildfires and earthquakes, some homeowners forgo specialized coverage due to the added expense.

The trend is also emerging among retirees nationwide who own their homes outright and are seeking ways to reduce ongoing expenses in retirement. 

The Biggest Risk: Catastrophic Loss

The central problem with self-insurance is that it works until it doesn’t.

Most homeowners will never experience a total loss. However, insurance exists primarily to protect against low-frequency, high-severity events.

A house fire, tornado, hurricane, wildfire, or major flood can cause hundreds of thousands of dollars in damage within hours.

A homeowner who saves $3,000 annually by dropping insurance might accumulate $30,000 in savings over a decade. That sounds significant until a fire causes $400,000 in damage.

At that point, the homeowner bears the entire loss.

Unlike an insurance company that spreads risk across thousands or millions of policyholders, an individual homeowner's risk is concentrated in a single asset. For many families, the home represents their largest financial investment.

The Flood Insurance Problem

One of the most common forms of self-insurance involves flood risk.

Standard homeowners insurance policies generally do not cover flood damage. Separate flood insurance is typically required through the National Flood Insurance Program (NFIP) or private insurers.

Many homeowners decline flood coverage because they are not located in federally designated high-risk flood zones.

However, flooding can occur outside those zones and many believe the flood maps provided by FEMA are no longer accurate.[2] Heavy rainfall, drainage issues, flash flooding, and changing weather patterns can all create unexpected losses.

A homeowner may spend years without experiencing a flood and conclude that coverage is unnecessary. Yet a single flood event can produce tens or even hundreds of thousands of dollars in uninsured damage.

This creates a situation where homeowners may unknowingly be self-insuring against one of the country’s most common natural disasters.

Hidden Costs Beyond Property Damage

Many homeowners think only about rebuilding costs when evaluating insurance.

However, policies often provide protections that go beyond repairing physical damage.

These may include:

  • Temporary housing expenses after a covered loss
  • Personal property replacement
  • Liability protection
  • Medical payments coverage
  • Debris removal
  • Legal defense costs

Without insurance, homeowners may be responsible for these expenses themselves.

For example, a liability lawsuit arising from an injury on the property could expose personal assets well beyond the home's value.

When Can Self-Insurance Make Sense?

Self-insurance is not necessarily irrational.

Some wealthy individuals deliberately self-insure because they possess sufficient assets to absorb potential losses without jeopardizing their financial security.

For example, someone with a $400,000 home and $20 million in liquid assets may reasonably decide that replacing the property themselves is financially manageable.

The challenge is that many homeowners considering self-insurance lack the financial flexibility to afford it.

In practice, true self-insurance requires setting aside enough money to withstand a worst-case scenario. Few households can realistically accumulate a reserve equal to the full replacement cost of a home, its contents, and related expenses.

Tips for Balancing Cost and Protection

As insurance costs continue to rise, more homeowners will likely evaluate some form of self-insurance. Here are some tips for making sure you are protected

  • Scale-of-justice
    Consider the Middle Ground

    For many, a middle-ground approach may be more practical than eliminating coverage entirely. Higher deductibles and careful coverage reviews can help find the sweet spot of protection. home-hardening improvements, and comparison shopping can sometimes reduce premiums without abandoning protection.

  • shutters window icon
    Home-Hardening Renovations

    If you're choosing to take some risk on yourself, preparing your home to withstand common perils in your area can help decrease your damages.

  • compare_insurance
    Compare Options

    Comparison shopping, such as with The Zebra, can sometimes help you to reduce premiums without totally forgoing coverage.

The key question homeowners should ask is not whether insurance premiums feel expensive today. Instead, they should consider whether they could comfortably absorb the financial impact of a major uninsured loss tomorrow.

For homeowners who cannot afford to rebuild their homes, replace their belongings, or defend against significant liability claims, insurance remains less about compliance and more about protecting long-term financial security.

Ultimately, self-insurance transfers risk from an insurer to the homeowner. The potential savings are immediate and visible. The financial consequences of a catastrophic loss are far less certain—but potentially far greater.

Wrapping Up

Self-insuring a home can reduce insurance costs, but it also means accepting responsibility for losses that could reach hundreds of thousands of dollars. While the strategy may make sense for homeowners with substantial financial resources, many households underestimate the impact of a major fire, flood, or storm, or of a liability claim. Before reducing or eliminating coverage, homeowners should carefully weigh the potential savings against the financial consequences of having to pay for a catastrophic loss on their own.

Sources
  1. 1 in 8 U.S. homeowners aren’t protected by homeowners insurance. [NBC News]

    1 in 8 U.S. homeowners aren’t protected by homeowners insurance. [NBC News]

  2. Under water: How FEMA’s outdated flood maps incentivize property owners to take risks. [NBC News]

    Under water: How FEMA’s outdated flood maps incentivize property owners to take risks. [NBC News]