GEICO vs American Family: Which is Better for You?

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GEICO or American Family: Which company is best for you?

Picking an auto insurer is complex: rates can fluctuate based on your driving history, location, and age, and every company's discounts differ. GEICO and American Family are two of the top car insurance companies, selling competitively priced insurance policies across most of America.

In an effort to simplify the comparison process, we collected average prices from American Family and GEICO. These cover a variety of rating factors, including credit rating, driving history, and age. Check out the below rates and find the perfect policy for you.

Looking for in-depth analysis? Read our comprehensive reviews of GEICO and American Family.


GEICO vs. American Family: by credit level

If you have very poor credit, American Family could be the way to go. On average, American Family offers better premiums than GEICO for prospective clients with credit scores of lower than 580. Drivers with extraordinary credit — a score of 800-plus — should lean toward Check out average insurance rates by credit tier for American Family and GEICO:

Credit level GEICO avg. annual premium American Family avg. annual premium
Very Poor (300-579) $2,051 $1,931
Fair (580-669) $1,358 $1,294
Good (670-739) $1,485 $1,220
Very Good (740-799) $1,120 $1,009
Exceptional (800-850) $1,064 $941

GEICO vs. American Family: by citation

If you are saddled with an at-fault collision, speeding violation, reckless driving citation, or DUI on your driving record, American Family could be a better choice than GEICO. Every insurer prices policies differently after a violation, so it's worth comparing quotes to find out which insurer suits you.

Citation GEICO avg. annual premium American Family avg. annual premium
At-fault accident (damage < $1,000) $1,857 $1,763
At-fault accident (damage > $1,000) $1,580 $990
DUI/DWI $2,550 $1,857
Reckless driving $2,238 $1,857
Speeding ticket $1,395 $1,270

GEICO vs. American Family: by age

Auto insurance companies use age to estimate risk, pricing premiums accordingly. Car insurance is often most expensive for beginning and young drivers — due to their increased odds of being involved in an accident — and more affordable for drivers aged 25 or older. Because each insurance company prices ages uniquely, it's wise to compare rates and find a great fit.

As a general rule, teen drivers should choose GEICO instead of American Family: GEICO offers average yearly savings of $302 versusAmerican Family.

Age tier GEICO avg. annual premium American Family avg. annual premium
Teens $3,508 $3,810
20s $1,438 $1,685
30s $1,218 $1,685
40s $1,189 $1,089
50s $1,160 $1,089
60s $1,065 $986

Affordability aside, GEICO and American Family come with pros and cons, including discount programs, customer satisfaction ratings, add-ons, and financial stability. Be sure to shop around before settling on an option.

Discount Comparison GEICO American Family
Good Student supported supported
Multiple Policies supported supported
Multiple Vehicles supported supported
Anti-Theft Device(s) supported
Anti-Lock Brake System supported
Air Bags supported supported
Good Driver supported supported
Defensive Driver supported supported
Student Away at School supported
Driver Training supported
Green Vehicles
Affinity Membership Alum supported
Advanced Purchase supported
Pay in Full
Home Owner
eSign or ePay
New Vehicle supported
Annual Mileage
Military supported
Ratings Comparison GEICO American Family
Financial Strength Question mark icon Superior Excellent
JD Power Rankings Question mark icon Average Above average
User Satisfaction Question mark icon 4.4/5 4.4/5
Other Products GEICO American Family
Boat Insurance supported supported
Condo Insurance supported supported
Life Insurance supported supported
Homeowners Insurance supported supported
Travel Trailer Insurance supported supported
Renters Insurance supported supported
RV Insurance supported supported
Motorcycle Insurance supported supported
Mobile Home Insurance supported supported
Other Features GEICO American Family
About GEICO uses a direct-to-consumer sales model rather than relying on independent agents to provide exceptional service and superior coverage to their valued customers. American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships.
Roadside Assistance You can use a mobile app to request service from GEICO's Emergency Roadside Service, which will assist you if you need a tow, are locked out of your car, run out of gas, have a dead battery or flat tire. American Family’s Emergency Roadside Service covers reasonable costs you can incur if you're car breaks down. These costs may include mechanical labor for up to one hour at the place of your vehicle’s breakdown, towing to the nearest place where the necessary repairs can be made, delivery of gas and oil, the cost of labor for a tire change or battery charge (not including the cost of any delivered item), and the cost of labor for locksmith services (not including the cost to replace locks or keys).
Additional Discounts GEICO offers an additional discount for vehicles with daytime running lights as well as discounts for federal employees. Moreover, the company offers the policy feature of accident forgiveness. None Available
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