GEICO has the second-largest share of the auto insurance market and is one of the most recognizable carriers in the country. The company generally receives good customer satisfaction ratings. Furthermore, GEICO is known for having some of the most affordable rates among major carriers.
Reviewed By Jean Lucey, CPCU
Edited By Kristine Lee
GEICO vs. Liberty Mutual: Which company is best for you?
Both GEICO and Liberty Mutual enjoy widespread brand recognition and a large share of the auto insurance market, but which one is best for you? We've compared both companies to give you an idea of what you can expect as a customer. Read on to find out more.
GEICO car insurance
| Pros | Cons |
|---|---|
| Affordable rates for most | Lack of local agents |
| Wide-ranging coverage options | |
| Great customer satisfaction scores |
Liberty Mutual car insurance
Liberty Mutual is a popular insurance carrier that provides a number of bundling options. Available coverage types are similar to those offered by most other major insurance companies, and they offer a wide variety of discount options. However, Liberty Mutual receives a higher number of customer complaints than many competitors.
| Pros | Cons |
|---|---|
| Affordable rates for most drivers | Lack of local agents |
| Wide-ranging coverage options | High number of customer complaints |
| Great customer satisfaction scores |
Which company comes out on top?
GEICO
GEICO comes out on top in most categories, including customer satisfaction, coverage options, and price. These factors make GEICO a strong choice for most drivers.
GEICO vs. Liberty Mutual: car insurance rate comparison
Choosing a car insurance company can be tough: companies' rates differ by driving history, age and location. GEICO and Liberty Mutual are two of the most popular insurers, providing competitively priced policies in most states.
In an effort to simplify the comparison process, we've collected average rates from Liberty Mutual and GEICO. These rates cover a variety of pricing components, including credit rating, driving history, and age. Take a look at these rates to help you in your search for an affordable policy. Keep in mind, however, that your rates are likely to be different than our samples.
Want to learn more? Read our full reviews of GEICO and Liberty Mutual.
Cheapest average rates
GEICO has the cheapest rates overall on average. However, this can vary from person to person, so it's always a good idea to get quotes from many different insurers to see which policy is most affordable.
GEICO vs. Liberty Mutual: pricing by credit score
If you have very poor credit, GEICO could be the way to go. On average, GEICO offers more affordable rates than Liberty Mutual for drivers with credit scores of less than 580. Drivers with outstanding credit — a score of 800 or better — should consider GEICO, which typically beats Liberty Mutual by $728 per year. View common insurance rates by credit level for Liberty Mutual and GEICO below.
| Credit score | GEICO avg. annual premium | Liberty Mutual avg. annual premium |
|---|---|---|
| Very Poor (300-579) | $2,051 | $3,228 |
| Fair (580-669) | $1,358 | $2,276 |
| Good (670-739) | $1,485 | $2,109 |
| Very Good (740-799) | $1,120 | $1,878 |
| Exceptional (800-850) | $1,064 | $1,792 |
Auto insurance data methodology
The auto insurance rates published in this guide are based on the results of The Zebra's State of Insurance car insurance pricing analysis. This analysis of more than 83 million insurance rates spans every U.S. ZIP code, using a sample user profile: a 30-year-old single male driver with a Honda Accord, good credit and full coverage at these levels:
- $50,000 per person/$100,000 per incident for bodily injury liability
- $50,000 per incident for property damage liability
- $500 deductibles for collision and comprehensive coverage
To generate pricing for particular rating factors, we adjusted the driving profile based on common pricing factors used by major car insurance companies. These factors include credit score, coverage level, driving record and others.
In some instances, average rates from Liberty Mutual were derived from internally sourced sales data.
GEICO vs. Liberty Mutual: rates for high-risk drivers
If you're dealing with an at-fault collision, speeding ticket, reckless driving citation, or DWI on your driving résumé, GEICO could be a better choice than Liberty Mutual. Each insurer has different post-violation pricing structures, so it's worth comparing quotes to understand which insurer suits you.
| Violation | GEICO avg. annual premium | Liberty Mutual avg. annual premium |
|---|---|---|
| At-fault accident (damage < $1,000) | $1,580 | $2,112 |
| At-fault accident (damage > $1,000) | $1,857 | $2,776 |
| DUI/DWI | $2,550 | $4,182 |
| Reckless driving | $2,238 | $3,459 |
| Speeding ticket | $1,395 | $2,068 |
GEICO vs. Liberty Mutual: rates by age
Insurance companies use a driver's age as an estimator of risk, pricing premiums accordingly. An auto insurance policy is usually priciest for teen drivers — due to their increased odds of being involved in an accident — and more affordable for older drivers. Because every car insurance company prices age brackets differently, it's worth doing some comparison shopping.
As a general rule, teen drivers should choose GEICO instead of Liberty Mutual: GEICO offers average yearly savings of $3,051, compared to Liberty Mutual.
| Age tier | GEICO avg. annual premium | Liberty Mutual avg. annual premium |
|---|---|---|
| Teens | $3,508 | $6,559 |
| 20s | $1,438 | $2,686 |
| 30s | $1,218 | $2,686 |
| 40s | $1,189 | $1,926 |
| 50s | $1,160 | $1,793 |
| 60s | $1,065 | $1,746 |
Costs aside, GEICO and Liberty Mutual both have pros and cons, including discount programs, customer satisfaction ratings, policy add-ons and financial stability. Be sure to get quotes and compare rates before making a decision.
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Ratings comparison: GEICO vs. Liberty Mutual
When looking for a new auto policy, prices aren't the only thing to compare. Good scores from customers and third-party rating agencies can help you find an insurance company that provides good rates and great customer service. To help, we've found a variety of ratings for both GEICO and Liberty Mutual to help you determine each company's customer satisfaction level, number of complaints and fiscal security outlook.
| Ratings comparison | GEICO | Liberty Mutual |
|---|---|---|
| Financial strength (A.M. Best) | Superior | Good |
| JD Power (claims satisfaction) | Average | Average |
| JD Power (customer satisfaction) | Average | Above average |
| NAIC rating | Average | Poor |
| The Zebra's editorial review score | 5/5 | 3/5 |
| The Zebra's Customer Satisfaction Survey | 4.4/5 | 4.2/5 |
Which company scores best?
GEICO
GEICO scores higher than Liberty Mutual in most areas, including The Zebra's own editorial review and our annual Customer Satisfaction Survey, which you can see in more detail below.
The Zebra's Customer Satisfaction Survey
The Zebra conducted a survey to get a sense of which major car insurance providers are viewed by their customers. Find a rundown of the results below.
GEICO
GEICO came in fourth place overall with a score of 4.4. Below are some highlights from the survey.
- GEICO placed first for Online Satisfaction (website and apps)
- Scored well for Customer Service and Willingness to Recommend
- Viewed most favorably by drivers in the Boomer generation
Liberty Mutual
Liberty Mutual came in near the bottom of our survey of fifteen carriers, placing at number fourteen. However, with a score of 4.2, Liberty wasn't far from its nearest competitors and placed better in some categories. Below are some highlights.
- Scored well in Online Satisfaction (4.3)
- Older drivers rated the company higher
The Zebra Customer Satisfaction Survey methodology
Findings are based on an online quantitative survey of 4,134 current U.S. auto and home insurance customers, with Census-balanced sampling by age, gender and region. Categories with n=<20 responses are considered insufficient sample size and are not reported. This survey was developed by The Zebra and executed by independent research firm Maru/Blue in 2023.
GEICO vs. Liberty Mutual: discount comparison
Car insurance discounts can help you save big on your insurance premiums. Take a look at how discounts from GEICO and Liberty Mutual stack up below.
In addition to the discounts above, GEICO also offers a senior citizen discount to qualifying drivers. Liberty Mutual offers a number of money-saving discounts based on your method of payment. If unsure, ask a representative about which discounts for which you may qualify.
Telematics options: GEICO vs. Liberty Mutual
GEICO and Liberty Mutual both offer telematics car insurance programs that can be beneficial to certain types of drivers. Have a look at the comparison below to see if one stands out as a better option for your insurance needs.
GEICO DriveEasy
GEICO Drive Easy Pro is an app that tracks your driving habits to better assess your level of risk. For safe drivers, this can sometimes result in cheaper rates. Currently, the app is rated on app stores at 3.5 out of 5 stars (both Google Play and the Apple Store).
Liberty Mutual RightTrack
Liberty Mutual's telematics offering, RightTrack, follows your driving habits to help determine your rates. The company claims users can save as much as 30% off their rate. The app enjoys a score of 4.5 on the Apple Store and a score of 4.0 on Google Play.
Liberty Mutual ByMile
Liberty Mutual ByMile is another app offering from the company that is aimed at low-mileage drivers. Sometimes called pay-per-mile — or usage-based — insurance, this program tracks the number of miles driven and customizes rates based on how much you drive. The app currently receives a 4.3 on the Apple Store and a 4.0 on Google Play.
Zebra tip: Explore Liberty Mutual for telematics offerings
While GEICO boasts great online reviews overall, their telematics app suffers lower scores across multiple platforms. Furthermore, Liberty Mutual offers both a telematics and usage-based program that could appeal to a wider group of drivers.
Roadside assistance: GEICO vs. Liberty Mutual
No one wants to be caught on the side of the road after a breakdown. Check out the different roadside assistance packages offered by both GEICO and Liberty Mutual below.
GEICO
GEICO's roadside assistance offers the following:
- Towing
- Jump starts
- Tire changes (when you have a spare)
- Up to $100 for lockout services
- Fuel delivery
- Winching for stuck vehicles (depending on severity)
Liberty Mutual
Liberty Mutual offers 24-hour roadside assistance featuring the following:
- Towing
- Jump starts
- Fuel delivery
- Lockout services
- Flat-tire changes
GEICO vs. Liberty Mutual: home insurance
While both companies are major providers of auto insurance, Liberty Mutual has a much stronger presence in the world of home insurance. GEICO offers homeowners insurance through a number of partner companies instead of under its own banner. That said, both companies can offer a variety of coverage types with plentiful add-ons that many homeowners could find satisfying. Read more about each company's home insurance offerings in our comparison below.
GEICO homeowners insurance review
While not as large a portion of its business as auto insurance, homeowners coverage remains an important part of GEICO's product offerings. The company partners with many insurers throughout the nation to provide home insurance. Still, customer service scores and third-party ratings remain high.
- The Zebra Customer Satisfaction Survey – 4.4/5: GEICO's home insurance coverage earned a relatively high score in The Zebra's 2021 customer satisfaction survey.
- Claims satisfaction (J.D. Power) – Not rated
- Customer satisfaction (J.D. Power) – Not rated
- Financial strength (AM Best) – Superior: GEICO received an 'A' rating from AM Best, underlining its solid financial standing.
- NAIC Rating – Excellent: The National Association of Insurance Commissioners (NAIC) received fewer customer complaints than average regarding GEICO homeowners insurance in 2020.
Liberty Mutual homeowners review
With the fourth largest share of the homeowners insurance market, Liberty Mutual has a wide footprint. The company has a variety of coverage options.
- The Zebra Customer Satisfaction Survey — 4.3/5: Liberty Mutual recieved a 4.3 out of 5 in The Zebra's survey of customer satisfaction.
- Claims satisfaction (J.D. Power Rating) — Below average: In J.D. Power's most recent property claims satisfaction report, Liberty Mutual came in just below the industry average.
- Customer satisfaction (J.D. Power Rating) — Below average: Liberty Mutual fell below the industry average in J.D. Power's customer satisfaction study.
- Financial strength — Good: According to AM Best, Liberty Mutual's financial outlook was rated at an "A".
- NAIC Rating — Good: Fewer complaints were logged by the NAIC in regards to Liberty Mutual's homeowners insurance, falling just below the national complaint index.
Which company comes out on top?
Tie
Both GEICO and Liberty Mutual can pair customers with good homeowners policies. Because GEICO doesn't actually underwrite their own policies, it's harder to rate them higher than Liberty Mutual — especially since Liberty Mutual actually underwrites some GEICO policies. For that reason, we feel that both companies are worth exploring for homeowners insurance.
GEICO vs. Liberty Mutual: home insurance rate comparison
Liberty Mutual's average annual homeowners insurance rate is $1,414. Because GEICO does not underwrite its own homeowners policies, it's more difficult to provide accurate rate data.
Your individual rates are likely to vary from one company to another. This is because companies have different methods for underwriting. Your rates are highly dependent upon both where you live and your individual profile, and each company will place a different weight upon factors such as area crime, proximity to fire-fighting services and the age of your home. For this reason, it's highly recommended that you shop for homeowners quotes from a number of different sources, as this will likely lead you to the best rate.
Cheapest average rates
Based on the data we have available, Liberty Mutual has the cheapest home insurance rates at around $118 per month.
Homeowners insurance data methodology
The homeowners insurance rates published in this guide are based on The Zebra's analysis of the cost of home insurance in every U.S. ZIP code. These rates are based on a sample user profile: a 45-year-old married homeowner living in a 2,500-square-foot single-story home built in 2011 with these coverage levels:
- $200,000 for the dwelling
- $20,000 for other structures
- $100,000 for personal property
- $100,000 for personal liability
- $1,000 deductible
To generate pricing for particular rating factors, we adjusted the homeowner profile based on common pricing factors used by major home insurance companies. These factors include location, coverage limits, claims record and others.
GEICO vs. Liberty Mutual: homeowners discount comparison
Home insurance discounts are a great way to save money on your premiums. Both companies offer such discounts, though Liberty Mutual provides far more options for saving.
| Discount comparison | GEICO | Liberty Mutual |
|---|---|---|
| Claims free | ✓ | |
| Recent home buyer | ✓ | |
| Multi-policy | ✓ | ✓ |
| Early signing | ✓ | |
| Newer/more durable roof | ✓ | |
| Protective devices (smoke/burglar alarms, etc...) | ✓ | |
| Paid in full | ||
| Early signing | ||
| Auto pay | ✓ |
It's important to note that there may be more options for discounts through GEICO's partner companies. Also, customers with smart home technology may see extra benefits through a policy with Liberty Mutual.
Zebra tip: Check out Liberty Mutual if you are seeking home insurance discounts
Qualifying customers have a number of discounts to choose from, including discounts for being claims-free, having a newer or updated roof and bundling car and home insurance together. However, even with extra discounts, other companies may still offer more affordable rates.
Other insurance products and bundling options
GEICO and Liberty Mutual both have options for bundling multiple policy types. Bundling policies can lead to savings in many cases. See our table below for a side-by-side comparison.
| Other products | GEICO | Liberty Mutual |
|---|---|---|
| Boat insurance | ✓ | ✓ |
| Condo insurance | ✓ | ✓ |
| Life insurance | ✓ | ✓ |
| Homeowners insurance | ✓ | ✓ |
| Travel trailer insurance | ✓ | ✓ |
| Renters insurance | ✓ | ✓ |
| RV insurance | ✓ | ✓ |
| Motorcycle insurance | ✓ | ✓ |
| Mobile home insurance | ✓ | ✓ |
| Umbrella | ✓ | ✓ |
| Offroad vehicles and ATVs | ✓ | ✓ |
Find the best insurance policy for your needs.
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About The Zebra
The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.
- The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
- The Zebra’s insurance content is not subject to review or alteration by insurance companies or partners.
- The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
- The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.