Progressive vs American Family: Which is Better for You?
Compare rates from the top car insurance companies in your area.
Progressive or American Family: Which company is best for you?
Choosing an auto insurance company can be tricky: rates can vary based on your driving history, location, and age, and companies offer an array of discounts. Progressive and American Family are among America's most popular insurance companies, selling high-quality insurance policies across large portions of America.
In an effort to simplify the insurance-shopping process, we've pulled average rates from American Family and Progressive. These cover a variety of rating factors, including credit score, driving record, and age. Take a look at these rates and find the perfect policy for you.
Seeking more information? Check out our full reviews of Progressive and American Family.
Progressive vs. American Family: by credit level
If you have very bad credit, American Family could be the best option for you. Typically, American Family offers lower rates than Progressive for prospective clients with credit scores of lower than 580. Insurance shoppers with extraordinary credit — a score of 800 or higher — should opt for Check out average insurance rates by credit tier for American Family and Progressive below.
INSURER RATES BY CREDIT SCORE: AMERICAN FAMILY VS. PROGRESSIVE
| Credit score | Progressive avg. annual premium | American Family avg. annual premium |
| Very Poor (300-579) | $3,602 | $1,931 |
| Fair (580-669) | $2,127 | $1,294 |
| Good (670-739) | $1,708 | $1,220 |
| Very Good (740-799) | $1,453 | $1,009 |
| Exceptional (800-850) | $1,320 | $941 |
Progressive vs. American Family: by citation
If you have an at-fault collision, ticket, reckless driving citation, or DUI in your recent history, American Family could be a better choice than Progressive. Every car insurance company has different post-violation pricing structures, so don't be afraid to shop around to find out which insurer suits you.
INSURER RATES BY VIOLATION: AMERICAN FAMILY VS. PROGRESSIVE
| Violation | Progressive avg. annual premium | American Family avg. annual premium |
| At-fault accident (damage < $1,000) | $2,720 | $1,763 |
| At-fault accident (damage > $1,000) | $2,245 | $990 |
| DUI/DWI | $2,201 | $1,857 |
| Reckless driving | $2,457 | $1,857 |
| Speeding ticket | $2,091 | $1,270 |
Progressive vs. American Family: by age
Insurers rely on a driver's age as an estimator of risk, pricing policies accordingly. An insurance policy is often most expensive for teens — due to their increased odds of being involved in an accident — and more affordable for middle-aged drivers. Because every auto insurance company rates age tiers uniquely, it's wise to compare rates and find a suitable policy.
As a general rule, teen drivers should choose American Family instead of Progressive: the former's average annual rates are $4,438 less than the latter's..
INSURER RATES BY AGE: AMERICAN FAMILY VS. PROGRESSIVE
| Age | Progressive avg. annual premium | American Family avg. annual premium |
| Teens | $8,248 | $3,810 |
| 20s | $2,287 | $1,685 |
| 30s | $1,646 | $1,685 |
| 40s | $1,644 | $1,089 |
| 50s | $1,542 | $1,089 |
| 60s | $1,403 | $986 |
Setting aside cost, there are myriad pros and cons of both Progressive and American Family, including discount programs, customer satisfaction ratings, add-ons, and financial stability. Be sure to shop around before settling on an option.
| Discount Comparison | Progressive | American Family |
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| Good Student |
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| Multiple Policies |
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| Multiple Vehicles |
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| Anti-Theft Device(s) | ||
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| Air Bags |
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| Good Driver |
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| Defensive Driver |
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| Student Away at School |
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| Driver Training | ||
| Green Vehicles | ||
| Affinity Membership Alum | ||
| Advanced Purchase |
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| Pay in Full |
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| Home Owner |
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| eSign or ePay | ||
| Telematics |
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| New Vehicle | ||
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| Military |
| Ratings Comparison | Progressive | American Family |
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| Financial Strength | Superior | Excellent |
| JD Power Rankings | Below average | Above average |
| User Satisfaction | 4.3/5 | 4.3/5 |
| Other Products | Progressive | American Family |
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| Condo Insurance |
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| Life Insurance |
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| Homeowners Insurance |
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| Travel Trailer Insurance |
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| Renters Insurance |
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| RV Insurance |
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| Motorcycle Insurance |
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| Mobile Home Insurance |
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| Other Features | Progressive | American Family |
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| About | Since 1938, Progressive has made it easy to understand, buy, and use car insurance. In fact, as one of the largest insurance companies out there and the number one personal auto insurer by written premium among independent agents, you can choose the coverage options that make the most sense to you. | American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships. |
| Roadside Assistance | Progressive's Roadside Assistance offers towing service, winching service, flat tire change, battery jump-start, battery charge for electric cars, locksmith service, on-scene labor, and emergency gasoline delivery, and depending on your policy, these may come with no out-of-pocket fee. In most states, you'll need to have Comprehensive and Collision coverage on the vehicle to add Progressive's Roadside Assistance. | American Family’s Emergency Roadside Service covers reasonable costs you can incur if you're car breaks down. These costs may include mechanical labor for up to one hour at the place of your vehicle’s breakdown, towing to the nearest place where the necessary repairs can be made, delivery of gas and oil, the cost of labor for a tire change or battery charge (not including the cost of any delivered item), and the cost of labor for locksmith services (not including the cost to replace locks or keys). |
| Additional Discounts | Progressive offers additional savings through a loyalty rewards program which includes perks like priority call service, renewal guarantees, and accident forgiveness, based on the amount of time you’ve been with the company. | None Available |
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