Your car is as safe as it’s ever been. Every vehicle on the road is a miracle of ultra-high strength materials and impressive computing power, working together to protect you like a cocoon as you drive.
Today’s cars are so safe that recent research found that in Great Britain, no driver or passenger had been killed in a Volvo XC90 SUV since it came out in 2002.
So why have road deaths in the US increased in each of the past three years? And why does The Zebra’s latest state of auto insurance report show that car insurance rates have hit an all-time high, up 20% since 2011?
The answer isn’t engineering. It’s psychology.
For today’s drivers, it’s PEBSWAS: Problem Exists Between Steering Wheel and Seat. We’re the ones holding safe driving back.