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Navigating the Road Ahead: A Guide to Driver Assistance Technology

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By Susan Meyer Info icon
Updated April 24, 2025
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Susan Meyer

Senior Editorial Manager

Susan is a licensed insurance agent and has worked as a writer and editor for over 10 years across a number of industries. She has worked at The Zebr…

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  • Licensed Insurance Agent — Property and Casualty
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Beth Swanson

Insurance Analyst

Beth joined The Zebra in 2022 as an Associate Content Strategist. A licensed insurance agent, she specializes in creating clear, accessible content t…

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  • Licensed Insurance Agent — Property and Casualty
  • Associate in Insurance
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  1. Common driver assistance features
  2. Do they improve safety?
  3. Which features do people use?
  4. Can you save on insurance?
  5. Challenges

Smarter cars, safer roads?

Driver assistance technologies, often categorized under Advanced Driver Assistance Systems (ADAS), have become increasingly common in modern vehicles. These features promise enhanced safety, convenience, and a stepping stone toward fully autonomous driving. 

And they’re growing increasingly more common. Some of the most common are forward collision warning, automatic emergency braking, lane departure warning and pedestrian detection — all of which appear in more than 90% of new vehicle models.[1]

But how much do these technologies truly improve safety, and which ones do drivers actually use? And will having this tech save you on your car insurance? 

Common Driver Assistance Features

Driver assistance technologies vary in complexity and functionality, but several key systems are now widely available, even in non-luxury models:

1. Forward Collision Warning / Automatic Emergency Braking

  • Function: Automatically applies brakes to prevent the vehicle from colliding with an object or another vehicle in front of it.

  • Availability: Found in around 94% of new vehicles, these technologies have the widest market penetration of any driver assistance technologies. 

2. Adaptive Cruise Control (ACC)

  • Function: Automatically adjusts vehicle speed to maintain a safe distance from the car ahead.

  • Availability: Found in around 68% of new vehicles, often bundled with higher trim levels or driver-assist packages.

3. Lane Keeping Assist (LKA) and Lane Departure Warning (LDW)

  • Function: LDW alerts the driver if the vehicle unintentionally drifts out of the lane; LKA actively steers the car back into its lane.

  • Availability: LDW is available in over 92% of new vehicles; LKA is slightly less common but gaining traction rapidly, and is available in 86% of new vehicles.

4. Blind Spot Detection (BSD)

  • Function: Warns the driver of vehicles in the blind spot, typically via visual or auditory alerts.

  • Availability: Available in about 73% of new cars, especially prevalent in SUVs and higher-end sedans.

5. Automatic Emergency Braking (AEB)

  • Function: Detects an imminent collision and applies brakes automatically to avoid or mitigate the impact.

  • Availability: Standard in 94% of new vehicles sold in the U.S., following a voluntary commitment by major automakers.

6. Rear Cross-Traffic Alert and Parking Assist

  • Function: Helps detect obstacles or traffic while reversing or parking.
  • Availability: Common in cars with backup cameras, and increasingly standard in mid-tier vehicles.

Do These Features Actually Improve Safety?

Research by the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA) has shown that ADAS features can significantly reduce crashes and fatalities:

  • Forward Collision Warning + AEB: 50% reduction in front-to-rear crashes with injuries.

  • Blind Spot Detection: 14% fewer lane-change crashes.

  • Lane Departure Warning: 11% fewer single-vehicle, sideswipe, and head-on crashes.[2]

The systems are most effective when functioning properly and when drivers understand how to use them. However, overreliance or misunderstanding of their capabilities can lead to unintended consequences.

Another interesting note is that people who buy used cars with driver assistance features are often less likely to be aware of these features or whether their car has them.[3]

Which Features Do People Actually Use?

Surveys and usage data reveal that drivers gravitate toward certain technologies over others:

  • Most Popular: Blind Spot Monitoring and Rear Cross-Traffic Alert are among the most appreciated features due to their tangible, easily understood benefits.

  • Least Trusted: Lane Keeping Assist often ranks lower in user satisfaction. Some drivers find it intrusive or unreliable, especially if the road markings are faded or confusing.

  • Frequently Disabled: Lane centering and automatic high beams are often turned off due to inconsistent performance.

Drivers tend to use features they perceive as helpful without taking control away—those that enhance awareness rather than intervene directly.[4]

Do people turn them off?

We recently surveyed our audience to see if people are leaving on their driver assist features. This is what we found:

  • Less than half of the respondents (45%) said they always left these features on.
  • 23% said they turn off these features because they find them distracting, annoying or unhelpful
  • 31% of people said their cars did not have these features.

Can They Save You on Auto Insurance?

So driver assistance features mean fewer accidents, so that means your car insurance will be cheaper, right? Not exactly.

Although these features might keep you out of an accident, they also make the vehicle more expensive to repair or replace if you do get into an accident (like, say, getting rear-ended by one of the people who don’t have AEB yet). 

The good news is that if you have these features and use them correctly, you may be in fewer accidents and thus have fewer claims. But, as a whole, you aren’t likely to see a big savings in your monthly payments.

Challenges and the Road Ahead

While the potential of driver assistance technologies is vast, several challenges remain:

  • Education and Trust: Many drivers are not fully aware of how their systems work, leading to misuse or non-use.

  • Standardization: Different names and behaviors across automakers (e.g., “CoPilot360” vs. “Super Cruise”) make comparison and understanding harder.
  • False Sense of Security: Some drivers may overestimate the capability of their car's systems, leading to complacency.

Wrapping Up

Driver assistance technologies are shaping the future of transportation, making driving safer and more convenient for millions of people. As these features become more standardized and reliable, and as drivers become more educated about their use, the road ahead looks promising. Still, these tools are just that—tools. The human behind the wheel remains the most critical part of the safety equation.

Sources

  1. Market Penetration of Advanced Driver Assistance Systems (ADAS). [Mitre]

  2. Drivers Assistance Technology. [NHTSA]

  3. Information on advanced features is less likely to reach used car buyers.[IIHS]

  4. Drivers assistance technology. [Consumer Reports]