Dairyland Insurance Review (2026)

  • Overall rating: good(3.3/5 stars)
  • Average cost: $2,576 for a 6-month policy
  • Digital Experience Score: Good (3.7/5 stars)

Read more below to get a quote directly from Dairyland.

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Renata Balasco

Senior Content Strategist

Renata joined The Zebra in 2020 as a Customer Experience Agent. Since 2021, she has worked as licensed insurance professional and content strategist.…

Credentials
  • Licensed Insurance Agent — Property and Casualty
  • 5 years of experience in the insurance industry
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Tara Stumpf

Manager

Tara joined The Zebra in 2025, bringing 18 years of marketing and public relations experience with fintech and insurance brands. She specializes in c…

Credentials
  • 18+ years of experience in the fintech & insurance industries
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Beth Swanson

Insurance Analyst

Beth joined The Zebra in 2022 as an Associate Content Strategist. A licensed insurance agent, she specializes in creating clear, accessible content t…

Credentials
  • Licensed Insurance Agent — Property and Casualty
  • Associate in Insurance (AINS)
  • Professional Risk Consultant (PRC)
  • Associate in Insurance Services (AIS)

Dairyland Insurance: A good choice high-risk drivers

Dairyland Insurance earns a good score from Zebra experts for its specialized coverage options tailored to high-risk drivers and competitive rates for those who may struggle to obtain standard policies.

While some customers report higher premiums and occasional challenges with claims or customer service, many appreciate the company’s ability to provide essential coverage for drivers with poor records, multiple violations, or SR-22 requirements. Dairyland’s focus on nonstandard auto insurance makes it a strong option for drivers seeking access to coverage that might not be available elsewhere.

What customers like:
  • Financial stability: Strong ratings indicate the carrier can pay claims during major events.

  • Mobile management: Manage claims, payments, and documents from your phone.

  • Self-service: Complete tasks independently without waiting for an agent.

What customers don't like:
  • Processing delays: Slow processing delays reimbursement when you need funds.

  • Communication gaps: Poor communication forces you to chase down claim updates.

  • Claim risk: Unfair resolution can leave valid claims unpaid.

How The Zebra evaluates insurance companies

Rating Explanation Star rating equivalent
Subpar Lowest ranking, suggesting instability or high risk 0-1.9
Fair Somewhat stable but not consistently reliable 2-2.9
Good Generally dependable with moderate stability 3-3.9
Solid Strong, reliable and dependable with minor risks 4-4.4
Exceptional Highest rating, indicating outstanding stability and reliability 4.5-5

Methodology — how The Zebra reviews insurance companies

The team of insurance experts at The Zebra evaluates companies by focusing on customer experience first, with an emphasis on service quality, reliability, and ease of interaction. Unlike previous models, pricing is not scored but is instead presented separately as context for comparison.

Each category has been scored using a combination of our internal customer satisfaction survey results and published scores from reputable organizations such as AM Best and J.D. Power.

  • Service Accessibility & Support Quality (25%): This category measures how easy it is to get help when needed, evaluating factors such as support channel availability (phone, chat, in-person, app), response times, agent knowledge, service hours, and language accessibility.
  • Claims Experience (25%): This category assesses how smoothly the claims process works, considering ease of filing (online, app, or phone), transparency and communication, processing times, and fairness in dispute resolution.
  • Digital Experience & Policy Management (25%): This category evaluates the convenience of managing your policy: this includes mobile app usability, website experience, account management, digital document access, self-service options, and platform integrations
  • Trust & Reliability (25%): This category looks at a company’s overall reliability, measuring financial strength, market stability, regulatory history, communication transparency, and consistency in policy terms.

Price context: Pricing varies significantly based on individual circumstances and risk factors. Customers can evaluate cost-effectiveness based on their specific situation and the service quality scores provided.

How much is Dairyland car insurance? 

Currently, the national average for a 6-month car insurance policy is $1,084, whereas Dairyland is about . Because Dairyland works with higher-risk individuals, the rates are typically more than standard carriers can offer.

Average 6-month car insurance premiums
Filter by:

Updating data...

Company Liability only Full coverage
Dairyland $452 $2,576

Source: The Zebra

The Zebra’s Dynamic Insurance Rating Tool data methodology

The Zebra’s Dynamic Insurance Rating Tool for home and auto insurance rates utilizes the latest ZIP code-level rate filings from across the U.S., sourced from Quadrant Information Services and S&P Global. These filings, typically updated annually or biennially by insurers, are verified through Quadrant’s QA process and then integrated into The Zebra’s estimator.

The displayed rates are based on a dynamic home and auto profile designed to reflect the content of the page. This profile is tailored to match specific factors such as age, location, and coverage level, which are adjusted based on the page content to show how these variables can impact premiums.

For a comprehensive understanding, see our detailed methodology.

See how Dairyland stacks up against competitors →

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Discounts offered at Dairyland: similar options to competitors

Dairyland stands out as a good option for those who may not be able to get insurance from standard carriers. The company may be slightly more limited on discounts than larger companies, however. Verify with your agent about available ways to save. Dairyland does feature some discounts, as seen below:

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Transfer discount

Switching to Dairyland after six months or more with another provider will earn you this discount.

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Advanced quote

Receive a discount if you purchase your policy several days before it goes into effect.

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Defensive driving

Complete a certified defensive driving course for a potential discount.

Common discounts offered at Dairyland
Multi-Car Discount Homeowners Discount
Anti-Theft Discount Autopay Discount
Transfer Discount Defensive Driving Discount
Advanced Quote Discount

To learn more about each discount Dairyland has to offer, see their discounts page.

Compare with other companies

See how Dairyland stacks up against similar companies

dairyland logo

Cost: $1,704 average cost for a six month policy

Customer satisfaction: Moderate

Our take:

  • Multiple ways to file claims
  • Moderate customer satisfaction
  • Communication delays
safe auto logo

Cost: $1,618 for a six month auto policy

Customer satisfaction: Moderate

Our take:

  • Cheaper prices than Dairyland
  • Similar discount options as Dairyland
  • More coverage options than Dairyland
progressive logo

Cost: $980 average cost for a six-month policy

Customer satisfaction: High

Our take:

  • Cheaper prices than Dairyland
  • Better coverage options than Dairyland
  • Broader range of discount options than Dairyland

Dairyland's customer service & claims experience: varies by case

Dairyland Insurance’s customer service and claims experience have mixed reports from customers. While some policyholders report that filing basic claims and managing their policies online is straightforward, others experience delays, limited communication, or difficulties reaching representatives. Overall, Dairyland provides essential support for high-risk drivers, but service experiences can vary depending on individual circumstances and claim complexity.

Thinking about Dairyland?

See what other drivers are asking

My record’s clean now but I still got a high rate with Dairyland

Dairyland focuses mainly on high-risk insurance, which means they’re great if you’ve had recent tickets, a lapse, or a suspension. But if your record has been clean for a few years, you may have outgrown what they specialize in.Even after three years of clean driving, carriers like Dairyland someti…
Oct 31, 2025 Madison, WI

Does Dairyland do SR-22s fast?

Yes, that’s actually one of the things Dairyland does best. They’re known for helping people who need SR-22 filings or have had a lapse or suspension, and they usually move faster than bigger companies when it comes to getting you legal again.The process is usually pretty quick. In many states, the…
Oct 29, 2025 Amarillo, TX

Dairyland Customer Survey results

56.30% of customers recommend Dairyland

The Zebra conducted a survey across 4,000+ users to gather ratings on major carriers' customer service, claims process, ease of use, and more. See how Dairyland was rated in individual categories by expanding the section below.

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Dairyland Customer Satisfaction Survey Results

Source: The Zebra


How much will your rates climb after filing a claim with Dairyland?

It's not ideal to file a claim, but sometimes it's unavoidable. See the table below for some examples of what you could be facing after filing a claim.

Average rates with common claims
Filter by:

Updating data...

Accident/Violation Avg. 6 Mo. Premium
One comp claim $2,576
Two comp claims $2,576
None $2,576
At-fault accident - greater than $2000 $3,202
At-fault accident - $1000-$2000 $3,202

Source: The Zebra

Claims process: Clear but inconsistent

Dairyland Insurance provides several convenient methods for filing claims, including online submissions, mobile app access, and phone support. Many customers report that these options make the claims process straightforward and responsive, allowing them to manage their policies with relative ease. However, some policyholders have experienced delays, difficulties reaching representatives, or occasional communication challenges, particularly during peak periods. As a result, while Dairyland generally offers accessible claims services, individual experiences can vary depending on circumstances, location, and claim complexity.


Coverage options: standard, but helpful

Dairyland offers standard car insurance coverage for drivers who could be considered high-risk by other carriers. Options are more limited (they don't offer homeowners policies, for example) than some bigger names, but for a particular type of driver, their coverage is generally sufficient.

✔️ Towing and labor

✔️ Rental reimbursement

✔️ Special equipment

✔️ Leinholder coverage

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Final thoughts: Is Dairyland Right for You?

Dairyland Insurance specializes in providing auto coverage for high-risk drivers, including those with poor driving records, multiple violations, or lapses in prior coverage. The company is known for its strong financial stability, which ensures it can pay claims even during major events or natural disasters. Many customers appreciate having access to insurance when other carriers may decline them. However, some policyholders report mixed experiences with claims processing and customer service, citing occasional delays or difficulties in communication. Overall, Dairyland offers an important option for high-risk drivers, but individual experiences can vary depending on circumstances and location.


Frequently Asked Questions about Dairyland

Yes, Dairyland is a legitimate insurance provider specializing in auto and motorcycle coverage for high-risk drivers.

Dairyland Insurance is owned by Sentry Insurance Group.

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Sources:
  1. Data Methodology. The Zebra’s Dynamic Insurance Rating Tool

  2. Anonymized User Survey. The Zebra

About The Zebra

The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.

  • The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
  • The Zebra’s insurance editorial content is not subject to review or alteration by insurance companies or partners.
  • The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
  • The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.