Hallmark Insurance: Review, Coverage Options, and Ratings

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Hallmark Insurance Review 2021

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3 Rating from The Zebra

Based in PlanoTexas, Hallmark Financial Services offers a variety of insurance coverage options, primarily in the field of business insurance. The company offers a handful of personal lines coverage options. Hallmark's auto insurance offering is geared toward the non-standard market, consisting of drivers who might have trouble securing coverage from a standard carrier due to a poor credit rating, extensive claims history, or another factor

Read our review of Hallmark Insurance below to get a better sense of the company’s financial stability, insurance offerings, and overall level of customer satisfaction.

JD Power Rating — Not rated

Financial strength — Good: AM Best gives Hallmark an A-, meaning the company is in good financial standing and will have little difficulty paying out claims. 

NAIC Rating — Below average: The National Association of Insurance Commissioners found the company received slightly more complaints than the average insurance company.

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Hallmark auto insurance coverage options

Hallmark specializes in state minimum liability coverage, the lowest amount of coverage you can carry while driving legally in that state. Policies are available in one- and six-month terms and can be purchased in ArizonaArkansasNevadaNew MexicoOklahomaTennessee, and Texas. Policy offerings varying by state. 

In general, you can expect many of the same coverages found via other auto insurance companies. Optional coverages are listed below:

Hallmark points to its acceptance of a variety of customers, including those carrying the following:


Hallmark car insurance discounts

While auto insurance discounts vary by state, Hallmark offers policyholders the following opportunities to save money on their insurance premiums:

  • Multi-car: Insuring multiple cars on the same policy can lower your rates.
  • Homeowner: Homeowners could be eligible for additional savings on their car insurance.
  • Recurring payment: Automatic payments can lead to savings.
  • Multi-policy: Bundling your car and renters insurance could save you money.
  • Prior coverage: A strong history of insurance coverage could give you a better rate.
  • Foreign drivers' license: Some savings options may be available to those holding a foreign license.


Additional lines of insurance

Hallmark is primarily known for its commercial insurance options, but the company offers some intriguing personal insurance options in addition to its auto coverage. 


Hallmark renters insurance

Hallmark renters insurance provides coverage in 12-month terms in the following states: ArizonaArkansasNevadaNew MexicoOklahomaTennessee, and Texas. While certain coverage options are not available in every state, the general liability limits start at $25,000 but can be increased up to $100,000. Home contents are covered at levels of between $5,000 and $40,000. 

Hallmark allows you to customize your renters policy further by increasing your loss settlement value from actual cash value to replacement cost value, which gives you the full amount of money needed to replace your property. Policies also include loss of usewhich is equal to 20% of your personal property value.

Hallmark renters policies also have a number of other optional features, including the following:

  • Animal liability (sub-limit): $25,000
  • An increased limit of up to $5,000 for medical payments to others.
  • Identity recovery: $15,000 annual aggregate
  • Equipment breakdown coverage up to $50,000 per event

Hallmark renters insurance discounts

Holders of a Hallmark renters insurance policy can receive the following discounts:

  • Increased deductible
  • Advanced quote
  • Multi-policy
  • Protective device


Hallmark personal aircraft insurance

For those in need of coverage for their personal aircraft, Hallmark Insurance has you covered. This coverage is available in all states except Alaska, Vermont, and the District of Columbia. You can get up to $10 million in liability coverage and up to $3 million in aircraft hull protection. Additional liability coverage and a comprehensive endorsement are also available.

Policies cover the following aircraft types:

  • Single-engine (standard, experiment, and light sport)
  • Multi-engine (piston and turbine)
  • Rotorcraft (helicopters and gyrocopters)


Hallmark Insurance online bill-pay and account access

While the company does not offer a mobile app, they do have an online portal in which customers can access their account. There, you can view your policy information, request changes, and set up automatic payments.


Is Hallmark Insurance right for you?

It isn’t often that you find a company that can insure your car, rental unit, and personal aircraft. However, that combination is not likely to be in high demand. If you need a minimum liability auto policy but have a checkered driving history, it might be worth looking into Hallmark Insurance. Similarly, the company's renters insurance could provide adequate coverage for your needs.

It pays to compare rates when looking for an insurance policy. Looking at industry ratings and customer reviews can give you an idea of what to expect as a policyholder. Get free insurance quotes from as many companies as possible to find the best rates on the coverage that is right for your insurance needs. Enter your ZIP code below to get started.

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Ross Martin
Ross MartinManager, Content Quality

As a licensed insurance agent, Ross researches and writes insurance content intended to help users make informed decisions.

Ross's background is in writing and education. He holds a master's degree from Royal Holloway, University of London.

Ross's work has been cited by The New York Times, Investopedia, The Simple DollarThe BalanceCar and Driver and Fox Business. He has been quoted by CNET, I Drive Safely and Kin Insurance

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