Americans in a hurry: Most US drivers unwilling to give up the right to speed

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Taylor Covington

Content Researcher

As a qualitative researcher for The Zebra, Taylor collected, organized, and analyzed data to shine a light on trends in the insurance industry and be…

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Renata Balasco

Senior Content Strategist

  • Licensed Insurance Agent — Property and Casualty

Renata joined The Zebra in 2020 as a Customer Experience Agent. Since 2021, she has worked as licensed insurance professional and content strategist.…

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Speeding in America

Among the personal freedoms Americans are unwilling to give up is the right to speed. Even though autonomous vehicle technology now has the ability to read road signs or use GPS to recognize speed limits, most Americans aren’t ready for their cars to limit how fast they can drive. 

Recently, the European Union provisionally agreed to require all cars made from 2022 come equipped with speed limiters. A similar approach in the U.S. could help combat aggressive driving and reduce speed-related fatalities, but could such a mandate be enacted in a country renowned for its freedoms, where the roars of wide open engines have long been celebrated? 

We surveyed 1,000 people to find out if they’d be willing to install a speed limiter on their cars. This is what we learned:

— 68 percent were not willing to install a speed limiter
— Only 14 percent believed speed limiters should be required by law 
— Female drivers and drivers over the age of 65 were more willing to install speed limiters

68 percent of Americans would not limit their car’s top speed

The majority of survey respondents said they were not willing to install speed limiters. Just 32 percent were willing to install speed limiters, and only 14 percent believed they should be required by law. Programming cars to limit their top speeds could prevent crashes but could also lengthen commutes, especially for those who speed in order to get to their destination faster.


The dangers of speeding

According to the NHTSA, speeding accounts for more than a quarter of traffic fatalities in America.[1] Driving over the speed limit comes with a greater potential for loss of vehicle control and increases crash severity, leading to more serious injuries and fatalities. To combat speeding, authorities work to enforce speed limits by issuing speeding tickets and, in extreme cases, revoking licenses, but budget and manpower constraints limit the effectiveness of this approach.


Women and drivers over 65 are more willing to install speed limiters

Female respondents were more willing to install speed limiters, with 38 percent saying they would install the safety devices on their cars. Only 26 percent of males reported that they’d be willing to use a speed limiter. Of the females surveyed, 16 percent believed speed limiters should be required by law, while only 10 percent of male respondents agreed the devices should be required. 

Drivers over 65 years of age were most likely to install a speed limiter, with 39 percent of respondents saying they would be willing to install the devices. Seniors were also most likely to support mandatory speed limiters, with 21 percent of respondents saying they believed the safety devices should be required on all vehicles. 

Although most Americans may not be willing to install speed limiters, lawmakers, car insurance providers, carmakers and drivers are still searching for ways to make our roads and vehicles safer. Autonomous technology has recently become an exciting solution to our road safety problem, with some experts predicting self-driving cars could do away with human error, therefore eliminating 94 percent of serious crashes. 

While we’re not ready to populate the roads with fully autonomous vehicles, advanced safety technology, like automatic emergency braking and lane departure warning systems, and road infrastructure improvements are already saving lives. We’ll have to wait and see how the future of transportation takes shape and which freedoms drivers are willing to give up for safer roads. 

This study was conducted for The Zebra using Google Consumer Surveys. The sample consisted of no less than 1,000 completed responses per question. Post-stratification weighting has been applied to ensure an accurate and reliable representation of the total population. This survey was conducted in September 2019.

  1. Speeding. NHTSA