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Founders Insurance review

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2.5 Rating from The Zebra Question mark icon

Based in Des Plaines, Illinois, Founders Insurance Company offers a wide range of insurance options for price-conscious consumers. It is a member company of Utica National Insurance Group. Founders' auto and homeowners insurance options provide a fair amount of coverage, but the insurance company also offers less traditional coverage types, including liquor liability insurance. 

While the company is known for its low prices, some may find its insurance coverage options rather limited. Overall customer satisfaction tends to be lower with Founders Insurance Company than with many other insurance companies. Check out our Founders Insurance review to see coverage options and overall level of customer service you can expect from the company.

JD Power Rating — Not Rated 

Financial strength — Excellent: AM Best gives Founders a rating of A-, which is considered excellent. The company should have no issues paying out insurance claims.

NAIC Rating — Poor: According to the National Association of Insurance Commissioners, Founders Insurance's complaint ratio was significantly higher than the national average in 2019.

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Where is Founders insurance available?

Carrier States Available
Founders  IL, IN, OH, WI

Founders auto insurance coverage options

Founders Insurance offers car insurance coverage in IllinoisIndianaOhio, and Wisconsin. The company focuses primarily on the non-standard market, offering coverage for drivers who struggle deemed ineligible for a policy from a standard insurance company. This could be due to a history of previous car accidents or serious infractions. 

Along with the standard car insurance coverages, Founders promises policyholders the following perks:

  • Personalized coverage options
  • No credit check
  • No prior insurance required
  • Electronic SR-22 filings available
  • Foreign/international licenses accepted
  • Prior losses acceptable

Non-owners policy features from Founders

For those who require a non-owners insurance option, Founders Insurance offers policies for those with expired, suspendedforeign, out-of-state, and even unverifiable driver’s licenses.

These options include: 

  • Electronic SR-22 filings
  • Expanded coverage options
  • Accidental death benefit
  • Legal expense coverage

Founders car insurance discounts

Policyholders can earn discounts on their auto insurance premiums in any of the following ways:

  • Renewal: By renewing your policy with Founders, you could earn a discount.
  • Transfer: Transfer your coverage to Founders Insurance to see a discount on your policy.
  • Homeowners: If you own a home, you could save extra on your car insurance premiums.
  • Multi-car: Owners of multiple cars could see a discount by covering the vehicles on one policy.

Additional insurance products from Founders

Auto Property Other
  • Liquor liability


Founders home insurance review

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3.0 Rating from The Zebra Question mark icon

Founders Insurance provides home insurance options, though these are more limited in scope than those offered by many standard insurers. Furthermore, homeowners coverage is not as widely available as Founders auto insurance. 

Founders Insurance homeowners coverage options include:  

  • HO-3 policy: This is the most common homeowners policy in the United States. Limits range from between $30,000 and $300,000 for your primary dwelling.  
  • HO-8 policyThis policy type is in place for older homes with unique features that make them harder to replace with today’s means. Features such as plaster walls or hand-crafted moldings are just a few of the components that can make a home more difficult or more expensive to repair.
  • Equipment breakdown coverage (add-on) This coverage protects home appliances in the event of a loss. This can be quite handy in the event of an event such as a power surge that can affect your electronic devices. According to the company, losses from an event such as this can cost between $39,000 - $50,000, giving this coverage option some appeal. Consult an insurance agent to find out about eligible appliances and how this coverage differs from the home contents insurance offered in Coverage C of your policy.

JD Power Rating — Not Rated 

Financial strength — Excellent: AM Best gives Founders a rating of A-, which is considered excellent. The company should have no issues paying out insurance claims.

NAIC Rating — Excellent: According to the National Association of Insurance Commissioners, Founders Insurance's complaint ratio was significantly lower than the national average for homeowners in 2020.

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Is Founders insurance right for you?

Founders Insurance offers a variety of options aimed at those looking for affordable insurance coverage. However, their track record for customer service leaves something to be desired, and some customers may find the coverage options very limiting. For instance, those with high-value homes might find $300,000 primary dwelling coverage limits and the lack of robust homeowners policy options insufficient for their needs. 

When looking for an insurance policy, it’s always good to do a bit of research. One way to do this is to look for customer reviews to get a sense of how an insurance company treats its customers. It can also pay off to get as many quotes as possible. Insurance quotes from The Zebra are free and can help you find the best coverage at the lowest rates.

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Ross Martin photo
Ross MartinManager, Content Quality

Ross joined The Zebra as a writer and researcher in 2019. As a licensed insurance agent, he specializes in writing insurance content to help shoppers make informed decisions.

Ross holds a master's degree from Royal Holloway, University of London and has a background in copywriting and education. As a former teacher, he applies his educational skills to explain insurance concepts in ways that consumers can understand.

Ross's work has been cited by The New York Times, AxiosInvestopedia, The Simple DollarThe BalanceCar and Driver and Fox Business. He has been quoted by CNET, I Drive Safely and Kin Insurance

About The Zebra

The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.

  • The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
  • The Zebra’s insurance content is not subject to review or alteration by insurance companies or partners.
  • The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
  • The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.