Allied Insurance Review: Is Allied a Good Insurance Company?
- With 3.8/5 stars in 2025, Allied is a good insurance company.
- Read Allied reviews, complaints and prices before you buy.
Allied insurance: Ratings and reviews
Important note:Â
As of 2020, Allied was fully absorbed by its parent company, Nationwide. The Allied website and quote process brings users directly to Nationwide as the parent company has taken over the writing of all new policies. Learn more about Nationwide's auto policies in our review.
A Nationwide company, Allied Insurance was founded in 1929 and operates out of Des Moines, Iowa. Allied offers many different types of insurance coverage, including automobile, homeowners, life, and more. Find out if Allied is right for you by reading our Allied Insurance review and the breakdown of coverage options and discounts they offer.
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Unique coverage options for auto customers
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Excellent financial strength rating from AM Best
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Unknown claims report rating
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Slightly pricier than others
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New policies not available at time of publishing
Is Allied a good insurance company?
A large part of The Zebra's review score incorporates how well Allied is rated in terms of customer service. In order to determine that we looked at the following third-party ratings.
BBB Customer Reviews: 1.14/5
- Allied has a 1.14/5 rating from Better Business Bureau customers[1]
Complaint Index: Below average
- The National Association of Insurance Commissioners (NAIC) receives Below average customer complaints for Allied[2]
Financial Stability: Superior
- Allied received an Superior financial stability rating from A.M. Best[3]
The Zebra Customer Satisfaction Survey
Alongside third-party ratings, we like to include results from our own customer survey. Feedback from real customers indicated which auto insurance companies are the best in multiple categories. While Allied received an overall score of 7.71/10, we did not collect a sufficient amount of data on Allied for it to be included in individual categories.
How much does Allied insurance cost?
Information on Allied average premiums is limited, which makes it hard to provide an accurate review and calculate a fair rating.Â
It's important to remember that several personal factors are considered when policies are written, and premiums will vary based on things like age, driving history, geographic location, and vehicle type. It's worth getting a quote on auto insurance in your area to see if Allied can offer coverage within your budget.
Discounts offered
Allied offers various discounts for policyholders. Check out some of the ways in which you can save money.
- Multi-policy discount:Â If you add a life insurance policy through Allied, or bundle your auto and homeowners insurance policies, you can save on your monthly premiums.
- Good student discount:Â Full-time students can earn lower rates with a 'B' average or better.
Read more about Allied's discounts and services here.
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What type of coverage does Allied offer?Â
Allied offers standard coverage options offered by other auto insurance companies such as bodily injury liability, property damage liability, collision and comprehensive, gap coverage, uninsured/underinsured motorist coverage, and personal injury protection where applicable.Â
In addition, Allied Insurance offers a number of other policy types, rewards, and discounts that allow you to customize coverage to your particular needs. Read on to learn more about Allied coverage options and rewards programs.
- Rental reimbursement - This covers the cost of a rental car or other transportation if the usability of your car is affected by an accident. Allied offers complimentary enhancement to this coverage — known as Rental Days Plus — to allow unlimited rental car coverage.Â
- Accident and violation forgiveness - Accident forgiveness ensures that your rates won’t go up after an accident if your record has been otherwise clear. Minor violation forgiveness keeps your rates from rising after a minor infraction or ticket. You are allowed one such violation per driver during a three-year period.
- Roadside assistance - If you suffer a breakdown or other trouble while on the road, Allied offers different levels of roadside assistance. Each tier of assistance is available even if the car is not on your policy. Also, it covers all non-excluded relatives who live with you, even if they are in a car that isn’t yours.
- Deductible savings rewards -Â Allied offers two kinds of deductible savings: vanishing deductible and the total loss deductible waiver. These optional coverages can save you money in the event of a loss.
Allied insurance review: Summary
As of 2020 Allied has been wholly absorbed by its parent company, Nationwide, but there may be existing policies under the Allied name. The company benefits from a strong financial rating and a generally favorable customer service rating, which makes sense considering that it is part of well-known Nationwide.
For folks looking for an Allied quote, it's website will redirect you to Nationwide for new policies. If you are looking for the cheapest car insurance, or other types of coverage like home or business insurance, we still suggest shopping around to find the best insurance rates. The Zebra can help you find more company reviews and insurance quotes from various insurance providers to help you track down the right auto insurance policy for you.
Methodology — how The Zebra reviews insurance companies
The team of insurance experts at The Zebra evaluates companies by focusing on customer experience first, with an emphasis on service quality, reliability, and ease of interaction. Unlike previous models, pricing is not scored but is instead presented separately as context for comparison.
Each category has been scored using a combination of our internal customer satisfaction survey results and published scores from reputable organizations such as AM Best and J.D. Power.
- Service Accessibility & Support Quality (25%): This category measures how easy it is to get help when needed, evaluating factors such as support channel availability (phone, chat, in-person, app), response times, agent knowledge, service hours, and language accessibility.
- Claims Experience (25%): This category assesses how smoothly the claims process works, considering ease of filing (online, app, or phone), transparency and communication, processing times, and fairness in dispute resolution.
- Digital Experience & Policy Management (25%): This category evaluates the convenience of managing your policy: this includes mobile app usability, website experience, account management, digital document access, self-service options, and platform integrations
- Trust & Reliability (25%): This category looks at a company’s overall reliability, measuring financial strength, market stability, regulatory history, communication transparency, and consistency in policy terms.
Price context: Pricing varies significantly based on individual circumstances and risk factors. Customers can evaluate cost-effectiveness based on their specific situation and the service quality scores provided.
Allied insurance: Frequently asked questions
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About The Zebra
The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.
- The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
- The Zebra’s insurance editorial content is not subject to review or alteration by insurance companies or partners.
- The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
- The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.