Is Insurify good for comparing car insurance?
Insurify is an online insurance marketplace that helps users compare insurance quotes from a number of different companies. You can get quick quotes for car insurance from a variety of companies, much like other comparison sites. However, if you want to bundle, have unique insurance needs, or prefer more customized service, the site may not be your best option.
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Pros and cons of Insurify
This site provides a variety of educational articles for people to learn more about insurance and claims to work with over 100 insurance companies. Our team went through the quote process via the website and identified some of the pros and cons.
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User-friendly interface
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Wide range of partner companies
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Good ratings and reviews
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No excessive follow-ups via calls or messages
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Requires email and phone number
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Very few homeowners quotes
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Results can be very mixed
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Customer support concerns
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How does Insurify work?Â
Like The Zebra and other similar sites, Insurify partners with some of the country's top insurance companies, including Progressive, State Farm, and GEICO, to offer insurance quotes for its users based on their personal information.
The company focuses on car insurance (but can also connect you with companies for homeowners insurance, pet, renters, and life) and works with over 100 companies, according to their website. They also boast an average annual savings of $1,025 for customers.Â
Insurify's product is similar to those offered by other leading insurance comparison sites such as The Zebra, which provides real-time, bindable insurance quotes.Â
Insurify’s homepage is well-organized and easy to navigate, and they make it simple to start the quote process from most pages on the site. Users can enter their ZIP code in the easy-to-spot box and quickly begin answering basic questions such as:
- Are you currently insured?
- How long have you had your vehicle?
- Are you financing or do you own the car outright?
These questions are standard for most insurance comparison sites, but some sites may ask a few more or fewer questions than others. Insurify's number of questions seems thorough but not overwhelming for this point in getting a policy.
Insurance companies use various personal details to craft quotes that accurately reflect your unique situation. They consider factors such as age, gender, marital status, location, and driving history, and they may also look at aspects like credit score, education, homeownership, and military service. These elements can influence rates or qualify you for special discounts (although not every provider offers the same discounts).
Since your circumstances evolve over time, reviewing and comparing policies every six months or after significant life changes—like a milestone birthday, marriage, or relocation—is a good idea to ensure you’re always getting the best rate.
How Does The Zebra Work?
Here’s a quick run-down of The Zebra's business model and how we help people find the best insurance policies for them.
The Insurify results page
The left-hand column allows you to quickly see what you're getting for the prices you see. You can change the coverage level, change the deductible, and make other basic adjustments while on the results page. This makes it simple and convenient to compare rates if you aren't sure how much coverage you can comfortably afford.
There are a few unique features that stand out on Insurify's results page. One is the banner at the top where you can track rates (see image above). However, this wasn't consistent when I went through the quote process from scratch with different vehicles, so it may not be an option for all users.
I also appreciated the quick synopsis of the coverage you chose on the left-hand side. For instance, when I opted for the state minimum, the caption helpfully informed me, "This is the minimum you need to legally drive in your state. Only a good choice if you are extremely price sensitive." For someone new to insurance shopping or simply needing a reminder, this is a handy callout to help you confirm what you actually need.
As mentioned, my results were mixed when I went through the quote process with a different vehicle from scratch. This may be due to a more expensive vehicle or my chosen coverage level, but the results looked much more like advertisements the second time around. Instead of rates, the first five options were "instant offers" where I was rerouted to the carrier. If you're short on time and want rates instead of more work, be aware that it could be an issue you encounter.
How many quotes will you get?
The number of quotes you receive depends on your location and coverage level. If you live in an urban area, you'll likely get more options, and adjusting coverage can expand results. For example, changing your search from 100/300 to the state minimum might get more quotes. Each time I went through the quote process, the results were mixed depending on the vehicle for which I got quotes. With my ZIP code in Austin, TX, I got at least four quotes for each vehicle I input.
Life and home insurance
Insurify offers homeowners and life insurance comparison tools, although neither stood out as especially impressive. The home quote tool was very lackluster, as you can see in the image below. There was no additional information on the results page, no coverage options, only links to partner companies. When I opted for Allstate, my name and address did carry over, so that was one thing I didn't need to re-enter.Â
Insurify does have life insurance resources, but they aren't easy to find from their home page, and the results were underwhelming once I tried to get a quote. The results page provides only one advertisement and one link right back to the car insurance comparison tool. Overall, it's easy to discern that life and home are not the mainstays of Insurify.Â
How does Insurify handle your personal information?
You must enter your phone number and email address before you can see your quotes, but the company states that you never have to worry about unwanted phone calls or emails unless you opt-in to receive them. Personally, I did not experience an influx of calls or emails after going through their quote process for car insurance. This is reassuring for consumers who don't want their inboxes to be bogged down with reminders. However, if you leave Insurify's website for an individual carrier page, you might notice an increase in reminders from the insurer.
Insurify shares your personal data with companies that help run their website, like those handling customer support or marketing. They also send your information to insurance companies when you request a quote. Otherwise, they won’t share it unless you give them permission (which could be as simple as checking a box).
California residents (due to the California Consumer Privacy Act) can submit a Request to Know, Opt-Out, or Delete Your Data via an online form, an email, or a phone call to the company. For those customers outside of California, it's more unclear.
Overall, Insurify's privacy policy is robust but in an almost overwhelming way and may not be easily understood by the average shopper.
How Other Comparison Websites Measure Up
NerdWallet offers users a plethora of financial information and guides but is limited when it comes to car insurance purchase options.
Gabi compares quotes from 40+ companies, offering a 5-minute process per product with purchase options online or by phone.
Compare.com lets users compare insurance quotes but may offer limited results and share your info, leading to unwanted contacts. Compare.com is also a sister company to Insurify.
Explore insurance quotes and save using The Zebra!
Customer ratings and reviews
Many customers appreciate Insurify's fast and easy-to-use quote tool, which makes comparing car insurance options simple. However, some users have found it harder to connect with an expert when they need extra help.[1]
Overall, the company's online reviews are positive. That said, the negative reviews tend to have a few themes:
| The Zebra | Insurify | |
|---|---|---|
| Better Busines Bureau | 2.85 | 4.26 |
| Clearsurance | 3.87 | 3.80 |
| Trustpilot | 4.5 | 4.8 |
| WalletHub | 4.0 | 4.1 |
Insurify vs. The Zebra
Zebra and Insurify operate in very similar ways. Both companies have licensed agents, allowing users to purchase policies directly without necessarily being sent to another insurer's website (although this does happen in some cases at both sites). Both websites work with 100+ companies and offer user-friendly tools and educational information.Â
One noticeable difference is Zebra's strict no-spam policy, whereas reviews of Insurify have mentioned an excessive number of calls, texts, and emails from third parties. Their privacy policy is slightly unclear about how to opt out (unless you're in California).Â
Insurify currently offers a downloadable app, which some people might find a necessity and others see as overkill. Still, The Zebra's new wallet feature will be adding additional enhancements very soon that will appeal to customers who value convenience.
| The Zebra | Insurify | |
|---|---|---|
| In-house agency | ✓ | ✓ |
| Educational resources | ✓ | ✓ |
| Mobile app | ✓ | |
| Reviews and ratings | ✓ | ✓ |
| Data privacy and security | ✓ | ✓ |
| Requires phone number | ✓ | ✓ |
| Real-time quotes | ✓ | ✓ |
Insurify offers surprisingly robust pet insurance resources for a company primarily focused on auto and home insurance, according to its "About Us" page. Its pet insurance quote tool was easy to use and provided actual quotes—a rarity among comparison sites. I quickly received six quotes from providers like Spot and Lemonade, though finalizing coverage required visiting the carrier's website. However, hours after exploring the pet quote tool, I had three emails from different pet insurers asking me to come back and finish the quote.
Insurify: The final verdict
Insurify offers a quick and easy way to compare car insurance quotes, providing real-time results and adjustable coverage options. However, some users report difficulties reaching customer support or expert agents. While it’s a convenient option for fast comparisons, customer service limitations may be a drawback for some shoppers.
FAQs
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Business Profile: Insurify. Better Business Bureau
Insurify ratings and coverages. Clearsurance
Insurify reviews. Trustpilot
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About The Zebra
The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.
- The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
- The Zebra’s insurance editorial content is not subject to review or alteration by insurance companies or partners.
- The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
- The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.