American Family vs. The General

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American Family or The General: Which Company is Best for You?

American Family and The General are two of the biggest names in insurance, with an advertising reach to match. Chances are you've seen more than one commercial from either in the past month. American Family was founded in 1927, while The General was founded in 1963. Both are widely-trusted companies, but which has the discounts, services, and customer ratings that matter most to you? See how they stack up below.
Discount Comparison American Family The General
Good Student supported
Multiple Policies supported
Multiple Vehicles supported
Anti-Theft Device(s)
Anti-Lock Brake System
Air Bags supported
Good Driver supported
Defensive Driver supported
Student Away at School supported
Driver Training
Green Vehicles
Affinity Membership Alum
Advanced Purchase supported
Pay in Full supported
Home Owner
eSign or ePay
Telematics
New Vehicle
Annual Mileage
Military
Ratings Comparison American Family The General
Financial Strength Question mark icon Excellent Excellent
JD Power Rankings Question mark icon Above average N/A
User Satisfaction Question mark icon 4.3/5 4.3/5
Other Products American Family The General
Boat Insurance supported supported
Condo Insurance supported
Life Insurance supported supported
Homeowners Insurance supported supported
Travel Trailer Insurance supported supported
Renters Insurance supported supported
RV Insurance supported supported
Motorcycle Insurance supported supported
Mobile Home Insurance supported
Other Features American Family The General
About American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships. The General offers great rates on auto insurance to all types of drivers. Whether you have a great driving record, had a gap in coverage, or been in an accident, we have a rate for you!
Roadside Assistance American Family’s Emergency Roadside Service covers reasonable costs you can incur if you're car breaks down. These costs may include mechanical labor for up to one hour at the place of your vehicle’s breakdown, towing to the nearest place where the necessary repairs can be made, delivery of gas and oil, the cost of labor for a tire change or battery charge (not including the cost of any delivered item), and the cost of labor for locksmith services (not including the cost to replace locks or keys). The General provides optional Towing and Labor coverage in select states to pay for the cost of towing your car if it becomes disabled. Comprehensive and collision coverage is a prerequisite for purchase. The General also offers a Roadside Assistance plan that is administered by Nation Safe Drivers (NSD). This optional program provides 24-hour assistance for towing and other emergency services.
Additional Discounts None Available None Available
Recent Questions Why did The General cancel my car insurance?
Insurance companies in many states have up to 60 days from the start date to cancel a policy without providing a reason for doing so. In most cases, this has to do with some sort of potential fraud or an inaccuracy on your application.
See More Questions
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