American Family vs The General: Which is Better for You?
Compare rates from the top car insurance companies in your area.
American Family or The General: Which company is best for you?
American Family and The General are two of the biggest names in insurance, with an advertising reach to match. Chances are you've seen more than one commercial from either in the past month. American Family was founded in 1927, while The General was founded in 1963. Both are widely-trusted companies, but which has the discounts, services, and customer ratings that matter most to you? See how they stack up below.
| Discount Comparison | American Family | The General |
|---|---|---|
| Good Student |
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| Multiple Policies |
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| Multiple Vehicles |
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| Anti-Theft Device(s) | ||
| Anti-Lock Brake System | ||
| Air Bags |
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| Good Driver |
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| Defensive Driver |
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| Student Away at School |
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| Driver Training | ||
| Green Vehicles | ||
| Affinity Membership Alum | ||
| Advanced Purchase |
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| Pay in Full |
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| Home Owner | ||
| eSign or ePay | ||
| Telematics | ||
| New Vehicle | ||
| Annual Mileage | ||
| Military |
| Ratings Comparison | American Family | The General |
|---|---|---|
| Financial Strength | Excellent | Excellent |
| JD Power Rankings | Above average | N/A |
| User Satisfaction | 4.3/5 | 4.3/5 |
| Other Products | American Family | The General |
|---|---|---|
| Boat Insurance |
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| Condo Insurance |
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| Life Insurance |
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| Homeowners Insurance |
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| Travel Trailer Insurance |
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| Renters Insurance |
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| RV Insurance |
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| Motorcycle Insurance |
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| Mobile Home Insurance |
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| Other Features | American Family | The General |
|---|---|---|
| About | American Family strives to provide their customers with industry-leading service, an exceptional claims experience and products that build long-term relationships. | The General offers great rates on auto insurance to all types of drivers. Whether you have a great driving record, had a gap in coverage, or been in an accident, we have a rate for you! |
| Roadside Assistance | American Family’s Emergency Roadside Service covers reasonable costs you can incur if you're car breaks down. These costs may include mechanical labor for up to one hour at the place of your vehicle’s breakdown, towing to the nearest place where the necessary repairs can be made, delivery of gas and oil, the cost of labor for a tire change or battery charge (not including the cost of any delivered item), and the cost of labor for locksmith services (not including the cost to replace locks or keys). | The General provides optional Towing and Labor coverage in select states to pay for the cost of towing your car if it becomes disabled. Comprehensive and collision coverage is a prerequisite for purchase. The General also offers a Roadside Assistance plan that is administered by Nation Safe Drivers (NSD). This optional program provides 24-hour assistance for towing and other emergency services. |
| Additional Discounts | None Available | None Available |
| Top States | Arizona California Florida Illinois Michigan New Jersey New York Ohio Pennsylvania Texas | Arizona California Florida Illinois Michigan New Jersey New York Ohio Pennsylvania Texas |