Farmers Insurance offers customers highly-customizable coverage options and a variety of discounts. In general, they receive fewer customer complaints than average, though customer satisfaction is not the strongest overall. Through Farmers, customers can combine their car insurance coverage with a homeowners, renters or life insurance policy, adding convenience and potentially leading to savings.
Farmers or Nationwide: Which company is best for you?
Farmers and Nationwide are some of the most popular insurance companies in America. Both insurers offer a variety of insurance lines and coverage types to suit the needs of homeowners and drivers across the country. Read on for an in-depth comparison of the two companies.
Farmers car insurance
Nationwide car insurance
Nationwide customers should expect affordable rates, many discount options and a wide selection of coverages available for bundling. Nationwide customers can easily combine auto insurance with homeowners, renters and life insurance policies.
Farmers vs. Nationwide: car insurance rate comparison
Car insurance rates differ based on a driver's vehicle, location, driving history and other factors, so insurance quotes are highly individualized. To streamline the comparison process, we collected average insurance rates from Nationwide and Farmers. These numbers take into consideration credit history, driving record and age. Take a look at how rates stack up below.
The cheaper of the two auto insurance companies is Nationwide, at $90 per month, whereas the average rate is $131 per month with Farmers.
Farmers vs. Nationwide: pricing by credit score
If you have a low credit score, Nationwide is among the cheapest insurers. Farmers' rates are higher for drivers across each of the credit tiers, meaning even a driver with exceptional credit could save around $300 per year by opting for Nationwide. See below insurance rates by credit tier for the two companies.
RATES BY CREDIT LEVEL: NATIONWIDE VS. FARMERS
|Credit level||Farmers avg. annual premium||Nationwide avg. annual premium|
|Very Poor (300-579)||$2,633||$1,593|
|Very Good (740-799)||$1,459||$1,109|
Auto insurance data methodology
The auto insurance rates published in this guide are based on the results of The Zebra's State of Insurance car insurance pricing analysis. This analysis of more than 83 million insurance rates spans every U.S. ZIP code, using a sample user profile: a 30-year-old single male driver with a Honda Accord, good credit and full coverage at these levels:
- $50,000 per person/$100,000 per incident for bodily injury liability
- $50,000 per incident for property damage liability
- $500 deductibles for collision and comprehensive coverage
To generate pricing for particular rating factors, we adjusted the driving profile based on common pricing factors used by major car insurance companies. These factors include credit score, coverage level, driving record and others.
In some instances, average rates from Liberty Mutual were derived from internally sourced sales data.
Farmers vs. Nationwide: rates for high-risk drivers
If you have a recent citation on your driving record, Nationwide is likely to be more affordable than Farmers. See rates by violation category below for the two companies.
RATES BY CITATION: NATIONWIDE VS. FARMERS
|Citation||Farmers avg. annual premium||Nationwide avg. annual premium|
|At-fault accident (damage < $1,000)||$2,334||$1,836|
|At-fault accident (damage > $1,000)||$1,699||$1,475|
Farmers vs. Nationwide: rates by age
Car insurance companies depend on a driver's age as a measure of risk and a way to price policies. Insurance is typically much more expensive for young drivers and cheaper for drivers in middle age.
Budget-minded teen drivers should consider Nationwide before Farmers. In fact, Nationwide is among the cheapest choices for most drivers.
RATES BY AGE: NATIONWIDE VS. FARMERS
|Age tier||Farmers avg. annual premium||Nationwide avg. annual premium|
Aside from the head-to-head rates comparisons above, Farmers and Nationwide each come with important pros and cons worth weighing as you make your insurance decision. Before settling on an auto insurance company, get quotes and compare policy options.
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Ratings comparison: Farmers vs. Nationwide
Leading third-party information sources — along with The Zebra — evaluate the customer service and claims satisfaction standards of Farmers and Nationwide each year. We've collected these ratings to provide a head-to-head comparison of the companies that goes beyond rates to give you a better picture of what to expect as a customer.
|Financial strength (A.M. Best)||Excellent||Superior|
|JD Power (claims satisfaction)||Excellent||Average|
|JD Power (customer satisfaction)||Below average||Poor|
|NAIC rating||Above average||Below Average|
|The Zebra's editorial review score||4/5||3.5/5|
|The Zebra's Customer Satisfaction Survey||4.3/5||4.3/5|
The Zebra's Customer Satisfaction Survey
The Zebra conducted an in-house survey of insurance consumers to discover how they viewed their insurance companies across a number of topics. See below how each of these companies performed.
Farmers consistently ranked near the lower third of companies included in our survey. However, the company ranked 6th overall for claims satisfaction, indicating that customers are happy overall with the process. Among respondents, Farmers did best among younger drivers.
- Farmers auto insurance placed 10th overall
- Millennial and Gen X respondents rated Farmers higher overall
- Scored highest for claims satisfaction
Nationwide earned middling reviews from customers in most categories. Out of the 15 companies for which we gathered data, Nationwide auto insurance placed 9th overall with a score of 4.3.
- Nationwide car insurance placed 9th overall
- Millennial and Gen X respondents rated Nationwide highly for ease of interaction
- Scored poorly for claims satisfaction and online satisfaction
The Zebra Customer Satisfaction Survey methodology
Findings are based on an online quantitative survey of 4,134 current U.S. auto and home insurance customers, with Census-balanced sampling by age, gender and region. Categories with n=<20 responses are considered insufficient sample size and are not reported. This survey was developed by The Zebra and executed by independent research firm Maru/Blue in 2021.
|Anti-lock brake system||✓|
|Student away at school||✓|
|Affinity membership alum||✓|
|Pay in full||✓|
|eSign or ePay||✓|
Telematics options: Farmers vs. Nationwide
Both insurers offer telematics-powered policies, providing drivers the opportunity to save through low monthly mileage or safe driving practices. See more information about each company's mobile app below.
Signal is the telematics option from Farmers. The company advertises a 5% discount for signing up, with the promise of up to 15% savings for qualifying drivers. The company also offers an additional 10% savings for drivers under the age of 25 who enroll.
Unique amongst telematics programs, drivers enrolled in Farmers Signal — with a driving score of at least 80% — are also eligible to win up to $100 in rewards every month. Signal is not available in every state, and further restrictions may be imposed depending on where you live.
SmartRide is Nationwide's telematics app. Nationwide's mobile application tracks customers' driving habits and provides feedback in an effort to help drivers avoid risk (and claims).
Roadside assistance: Farmers vs. Nationwide
Many insurers offer roadside assistance as an optional add-on, though it may not be built into basic coverage. See what's included in the roadside assistance programs from Nationwide and Farmers below.
The optional Farmers roadside assistance program covers up to $150 per incident (with special limits in North Carolina, Texas and Virginia) for the following services:
- Battery jump start
- Flat-tire change
- Winching services
- Lock-out services
To contact Farmers Roadside Service, call 1-800-435-7764.
Nationwide partners with Agero to provide roadside assistance services. Drivers who add roadside assistance receive access to:
- Battery jump start
- Fuel delivery
- Flat-tire change
- Winching services
- Lock-out services
Farmers vs. Nationwide: home insurance
In addition to selling car insurance, both companies have a large presence in the homeowners insurance market. Most often, homeowners policies can be paired with your auto insurance or other insurance lines for potential savings. See our in-depth home insurance comparison below to learn more about Farmers and Nationwide.
Farmers homeowners insurance review
Farmers continues to be a popular option for homeowners insurance primarily because of its robust coverage options and plentiful add-ons and endorsements. The company earned roughly average reviews from various third-party reviewers and consumers and placed 7th overall for homeowners insurance in The Zebra's Customer Satisfaction Survey.
- The Zebra Customer Satisfaction Survey — 4.3/5: Farmers placed 7th overall in The Zebra's homeowners insurance customer survey.
- Claims satisfaction (J.D. Power) — Average: J.D. Power's property claims satisfaction study for 2021 gave Farmers an average score of 884 out of 1,000.
- Customer satisfaction — (J.D. Power) — Average: Farmers earned an average score in J.D. Power's study of customer satisfaction.
- Financial strength — Excellent: AM Best rates Farmers highly, meaning the company is in good financial shape.
- NAIC Rating — Above Average: Farmers received fewer complaints than did other major homeowners insurance companies.
Nationwide homeowners review
Nationwide is a popular option for homeowners insurance, due to its solid product offerings and relatively affordable rates. The company earned roughly average reviews from various third-party reviewers and consumers, placing 10th in The Zebra's Customer Satisfaction Survey.
- The Zebra Customer Satisfaction Survey — 4.3/5: Nationwide placed 10th in The Zebra's homeowners insurance customer survey.
- Claims satisfaction (J.D. Power) — Above average: J.D. Power's property claims satisfaction study for 2021 gave Nationwide an above-average score of 892 out of 1,000.
- Customer satisfaction — (J.D. Power) — Below average: Nationwide earned below-average marks in J.D. Power's study of customer satisfaction.
- Financial strength — Superior: AM Best rates Nationwide an A+.
- NAIC Rating — Above Average: Nationwide received fewer complaints than did other major homeowners insurance companies.
Farmers vs. Nationwide: home insurance rate comparison
Farmers' average homeowners insurance rates are $1,455. Nationwide is more affordable on average, coming in at $1,236 per year.
Just like auto insurance rates, homeowners insurance prices vary by situation, so be sure to get quotes from multiple companies to compare your options comprehensively.
The cheaper of the two options is Nationwide, at $103 per month. The average monthly home insurance rate for Farmers isn't too much more expensive, at an average of $121 per month.
Homeowners insurance data methodology
The homeowners insurance rates published in this guide are based on The Zebra's analysis of the cost of home insurance in every U.S. ZIP code. These rates are based on a sample user profile: a 45-year-old married homeowner living in a 2,500-square-foot single-story home built in 2011 with these coverage levels:
- $200,000 for the dwelling
- $20,000 for other structures
- $100,000 for personal property
- $100,000 for personal liability
- $1,000 deductible
To generate pricing for particular rating factors, we adjusted the homeowner profile based on common pricing factors used by major home insurance companies. These factors include location, coverage limits, claims record and others.
Farmers vs. Nationwide: homeowners discount comparison
Nationwide and Farmers both offer home insurance discounts for eligible customers. See how these discounts stack up below.
|Recent home buyer||✓|
|Newer/more durable roof||✓||✓|
|Protective devices (smoke/burglar alarms, etc...)||✓||✓|
|Paid in full|
|New home construction||✓|
Other insurance products and bundling options
Farmers and Nationwide offer a variety of insurance products, along with the possibility of bundling policies for additional savings. Compare bundling and multi-line offerings from the two carriers below.
|Travel trailer insurance||✓||✓|
|Mobile home insurance||✓|
Find the best insurance policy for your needs.
About The Zebra
The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.
The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
The Zebra’s insurance content is not subject to review or alteration by insurance companies or partners.
The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.