State Farm vs Farmers: Which is Better for You?

Read on to see which company is best for you.

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Ross Martin

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Ross joined The Zebra as a writer and researcher in 2019. As a licensed insurance agent, he specializes in writing insurance content to help shoppers…

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Kristine Lee

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Kristine is a licensed insurance agent who joined The Zebra in 2019 as an in-house content researcher and writer. Before joining The Zebra, she was a…

State Farm or Farmers: Which company is best for you?

Two of America's most popular insurance companies, State Farm and Farmers each offers a variety of insurance options. Read on to see which company comes out on top.

State Farm car insurance

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State Farm is among the nation's most popular auto insurance companies, claiming nearly one-fifth of U.S. car insurance market share. The company's network of agents ensure each customer receives a personalized experience. The company received good ratings from third-party reviewers and customers alike, earning positive assessments of its customer relations and finances, and strong overall placement in The Zebra's independent customer satisfaction survey.

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4.5 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
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Pros Cons
  • Cheaper than average rates
  • An array of available coverages
  • Great customer satisfaction scores
  • Local agents across the U.S.
  • Not ideal for drivers with poor driving records
  • Few add-on coverages for those with special insurance needs
  • Much more expensive for drivers with poor credit

Farmers car insurance

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Farmers is also one of the oldest — and largest — car insurance companies in the United States. Customers can expect reasonable rates, a variety of discount options and a wide selection of coverage lines to pair with their car insurance policy. Farmers also offers a telematics option that could appeal to safe drivers.

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4 stars Rating from The Zebra
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Pros Cons
  • Numerous coverage options
  • Affordable rates
  • Various discount options
  • Low ratings in The Zebra's Customer Satisfaction Survey

Which company comes out on top?

State Farm


State Farm tops Farmers in a variety of categories: it earned higher marks in The Zebra's Customer Satisfaction Survey, placing third overall (Farmers ranked tenth). In the survey, State Farm scored 4.7 out of 5 in Claims Satisfaction and 4.5 out of 5 in Customer Satisfaction.


State Farm vs. Farmers: car insurance rate comparison

Choosing an auto insurance company can be tough: rates fluctuate by driving history, location, and age, and insurers offer a variety of perks. State Farm and Farmers are two of America's most popular insurance companies, selling high-quality insurance policies in most regions.

To simplify the comparison process, we've gathered average prices from Farmers and State Farm. These take into consideration myriad rating factors, including credit quality, driving history, and age. Examine these figures and find the right policy for you.

Find out more: Check out our full reviews of State Farm and Farmers.

Cheapest average rates
Cheapest average rates

The insurer with the cheapest rates is State Farm's $108 per month, less expensive than Farmers at $131 per month


State Farm vs. Farmers: pricing by credit score

If you have extremely bad credit, Farmers could be the way to go. Typically, Farmers offers more affordable rates than State Farm for drivers with credit scores of 579 or less. Insurance shoppers with exceptional credit — a score of 800-plus — should lean toward State Farm, which typically beats Farmers by $94 per year. View average insurance rates by credit level for Farmers and State Farm below.

 

RATES BY CREDIT LEVEL: FARMERS VS. STATE FARM
Credit level State Farm avg. annual premium Farmers avg. annual premium
Very Poor (300-579) $3,522 $2,633
Fair (580-669) $2,003 $1,736
Good (670-739) $1,613 $1,882
Very Good (740-799) $1,451 $1,459
Exceptional (800-850) $1,260 $1,354

Auto insurance data methodology

The auto insurance rates published in this guide are based on the results of The Zebra's State of Insurance car insurance pricing analysis. This analysis of more than 83 million insurance rates spans every U.S. ZIP code, using a sample user profile: a 30-year-old single male driver with a Honda Accord, good credit and full coverage at these levels:

  • $50,000 per person/$100,000 per incident for bodily injury liability
  • $50,000 per incident for property damage liability
  • $500 deductibles for collision and comprehensive coverage

To generate pricing for particular rating factors, we adjusted the driving profile based on common pricing factors used by major car insurance companies. These factors include credit score, coverage level, driving record and others.

In some instances, average rates from Liberty Mutual were derived from internally sourced sales data.

State Farm vs. Farmers: rates for high-risk drivers

If you're saddled with an at-fault crash, speeding violation, reckless driving citation, or DUI offense on your driving résumé, Farmers could be a better choice than State Farm. Every auto insurance company prices its policies differently, so it's worth comparing quotes to find out which insurer is best for you.

 

RATES BY CITATION: FARMERS VS. STATE FARM
Citation State Farm avg. annual premium Farmers avg. annual premium
At-fault accident (damage < $1,000) $2,849 $2,334
At-fault accident (damage > $1,000) $1,524 $1,699
DUI/DWI $3,854 $3,239
Reckless driving $2,895 $4,636
Speeding ticket $1,983 $2,045

State Farm vs. Farmers: rates by age

Insurance companies rely on age to estimate risk, pricing policies accordingly. A car insurance policy is usually expensive for teen drivers — because of their inexperience — and relatively affordable for middle-aged drivers. Since every insurance company evaluates age tiers differently, it's smart to shop around and find a great rate.

As a general rule, teen drivers should choose State Farm over Farmers: State Farm offers average yearly savings of $698, compared to Farmers.

 

RATES BY AGE: FARMERS VS. STATE FARM
Age tier State Farm avg. annual premium Farmers avg. annual premium
Teens $5,820 $6,518
20s $2,379 $2,020
30s $1,585 $2,020
40s $1,587 $1,511
50s $1,558 $1,507
60s $1,485 $1,402

Finances aside, State Farm and Farmers each come with pros and cons, including their customer satisfaction ratings, discount programs, add-ons, and financial stability. Be sure to weigh these elements before deciding.

Compare rates and start saving today!

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Ratings comparison: State Farm vs. Farmers

As two of the largest and oldest insurance companies in the United States, State Farm and Farmers have received ratings from third-party evaluators for years. We've collected some of these recent ratings to help you determine each company's customer satisfaction standards, complaint ratios and financial security scores.

State Farm vs. Farmers
Ratings comparison State Farm Farmers
Financial strength (A.M. Best) Excellent Excellent
JD Power (claims satisfaction) Above average Excellent
JD Power (customer satisfaction) Above average Below average
NAIC rating Above average Above average
The Zebra's editorial review score 4.5 4/5
The Zebra's Customer Satisfaction Survey 4.5/5 4.3/5

Which company scores best?

State Farm


State Farm earned better ratings than Farmers across the board in categories such as customer satisfaction, claims satisfaction and number of customer complaints. The Zebra's editorial reviews placed State Farm well above Farmers (4.5 versus 4, out of a possible 5).


The Zebra's Customer Satisfaction Survey

The Zebra conducted an in-house survey of insurance consumers to discover how they viewed their insurance companies across a number of topics. See below how each of these companies performed.

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State Farm

State Farm came in third overall with a score of 4.5. See additional survey highlights below.

  • Scored well with younger drivers
  • Second place for claims satisfaction
  • Third place for ease, customer service, trust and willingness to recommend
survey logo
Farmers

Farmers consistently ranked near the lower third of companies included in our survey. However, the company ranked 6th overall for claims satisfaction, indicating that customers are happy overall with the process. Among respondents, Farmers did best among younger drivers.

  • Farmers auto insurance placed 10th overall
  • Millennial and Gen X respondents rated Farmers higher overall
  • Scored highest for claims satisfaction

The Zebra Customer Satisfaction Survey methodology

Findings are based on an online quantitative survey of 4,794 current U.S. auto and home insurance customers, with Census-balanced sampling by age, gender and region. Categories with n=<20 responses are considered insufficient sample size and are not reported. This survey was developed by The Zebra and executed by independent research firm Maru/Blue in 2023.


State Farm vs. Farmers: discount comparison

Below you can see a head-to-head comparison of discount options for auto insurance for both State Farm and Farmers.

State Farm vs. Farmers: discount comparison
Discount comparison State Farm Farmers
Good student ✓ ✓
Multiple policies ✓ ✓
Multiple vehicles ✓ ✓
Anti-theft device(s) ✓ ✓
Anti-lock brake system ✓
Air bags ✓ ✓
Good driver ✓ ✓
Defensive driver ✓ ✓
Student away at school ✓ ✓
Driver training ✓
Green vehicles ✓
Affinity membership alum ✓ ✓
Advanced purchase
Pay in full ✓
Home owner ✓
eSign or ePay ✓
Telematics ✓ ✓
New Vehicle
Annual Mileage ✓
Military

In addition to the offers listed above, State Farm may provide an additional discount for vehicles built in 1994 or later, depending on the loss experience of the specific vehicle model.


Telematics options: State Farm vs. Farmers

State Farm and Farmers each has a telematics program. The companies' offerings — Drive Safe & Save and Signal, respectively — share much in common, but one may better suit your specific needs. See more information about each company's mobile app below. 

State Farm logo
State Farm Drive Safe & Save

State Farm Drive Safe & Save is a good option for safe and low-mileage drivers. The company claims that it can save customers up to 50% on premiums, though these types of savings are most likely to be seen by lower-mileage drivers. The program is available across most of the United States.

farmers logo
Farmers Signal

Signal is Farmers' telematics option. The company advertises a 5% discount for signing up, with the promise of up to 15% savings for qualifying drivers. The company also offers an additional 10% savings for drivers under the age of 25 who enroll. 

Unique amongst telematics programs, drivers enrolled in Farmers Signal — with a driving score of at least 80% — are also eligible to win up to $100 in rewards every month. Signal is not available in every state, and further restrictions may be imposed depending on where you live. 

Zebra Tip: Look into telematics coverage


Each company offers solid usage-based insurance options. Be sure to look into potential benefits and discounts affiliated with telematics before purchasing a policy. 


Roadside assistance: State Farm vs. Farmers

Find below summaries of the different roadside assistance options available from the companies.

State Farm

State Farm's Emergency Road Service offers the following:

  • Mechanical labor at the place of breakdown
  • Towing of your vehicle to a repair facility,
  • Removal of a stuck vehicle
  • Delivery of gas or oil
  • Assistance with changing a tire or a jumpstart
  • Locksmith services

 

Farmers

Contact Farmers Roadside Service by calling 1-800-435-7764. Farmers covers up to $150 per incident (with special limits in North Carolina, Texas and Virginia). The following services are available:

  • Towing
  • Battery jump start
  • Flat-tire change
  • Winching services
  • Lock-out services
tow truck

State Farm vs. Farmers: home insurance

While each company has a huge presence in the car insurance industry, the same is true of homeowners insurance. Both State Farm and Farmers have unique coverage options at different price points. See our comparison to find out which company might be the best fit for your home insurance needs.

State Farm homeowners insurance review

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Rating from The Zebra Question mark icon

State Farm has a number of solid options for coverage extras, making the company a great option for customers looking for flexible coverage. The company's rates are often more expensive than average. The company suffers from a lack of available homeowners discounts, with just four discount options available currently. State Farm's home insurance policies earn positive ratings from third-party reviewers, and the company ranked fifth overall in The Zebra's Customer Satisfaction Survey. Still, homeowners looking for basic insurance with minimal bells or whistles may want to look elsewhere.

Learn more about State Farm home insurance in our detailed review below.

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4 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
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  • The Zebra Customer Satisfaction Survey — 4.4/5: State Farm earned above-average reviews, compared with the top 15 home insurance providers in our study.
  • Claims satisfaction (J.D. Power Rating) — Below average: J.D. Power's most recent study rated State Farm as just shy of the industry average for property claims satisfaction.
  • Customer satisfaction (J.D. Power Rating) — Above average: State Farm was awarded an above-average rating for customer satisfaction in J.D. Power's Home Insurance Study.
  • Financial strength — Excellent: A.M. Best rated State Farm as having excellent financial viability, signaling its ability to pay for claims.
  • NAIC Rating — Average: State Farm's home insurance received an average amount of complaints as logged by the National Association of Insurance Commissioners (NAIC).

Farmers homeowners review

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Because of its wide selection of policy options and relatively affordable rates, Farmers remains a popular option for homeowners insurance. The company earns somewhat average reviews from various third-party reviewers and consumers and placed 7th overall for homeowners insurance in The Zebra's Customer Satisfaction Survey.

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4 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
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  • The Zebra Customer Satisfaction Survey — 4.3/5: Farmers placed 7th overall in The Zebra's homeowners insurance customer survey. 
  • Claims satisfaction (J.D. Power) — Average: J.D. Power's property claims satisfaction study for 2021 gave Farmers an average score of 884 out of 1,000.
  • Customer satisfaction — (J.D. Power) — Average: Farmers earned an average score in J.D. Power's study of customer satisfaction. 
  • Financial strength — Excellent: AM Best rates Farmers highly, meaning the company is in good financial shape.
  • NAIC Rating — Above Average: Farmers received fewer complaints than did other major homeowners insurance companies.

Which company comes out on top?

Tie


Both State Farm and Farmers have appealing home insurance products. Customers and unbiased third-party sources each gave similar reviews. When shopping for homeowners coverage, take some time to compare quotes, discounts and coverage types to understand which company best fits your unique coverage needs.


State Farm vs. Farmers: home insurance rate comparison

Average annual home insurance rates with State Farm are $1,356. Farmers' average is a bit pricier at $1,455 per year. Both Farmers and State Farm differ in how they underwrite policies, so it's important to consider your quotes may not match these exactly when looking for coverage.

As with auto insurance rates, homeowners insurance prices can vary based on certain factors. Companies use your insurance history, along with historical data relating to your location, when putting together your quotes.

Cheapest average rates
Cheapest average rates

The insurer with the cheapest home insurance rates is State Farm at $113 per month, slightly cheaper than Farmer's average of $121 per month.

Homeowners insurance data methodology

The homeowners insurance rates published in this guide are based on The Zebra's analysis of the cost of home insurance in every U.S. ZIP code. These rates are based on a sample user profile: a 45-year-old married homeowner living in a 2,500-square-foot single-story home built in 2011 with these coverage levels:

  • $200,000 for the dwelling
  • $20,000 for other structures
  • $100,000 for personal property
  • $100,000 for personal liability
  • $1,000 deductible

To generate pricing for particular rating factors, we adjusted the homeowner profile based on common pricing factors used by major home insurance companies. These factors include location, coverage limits, claims record and others.


State Farm vs. Farmers: homeowners discount comparison

Both State Farm and Farmers provide home insurance discounts for customers who meet certain criteria. Such discounts can help eligibile customers find significant savings.

STATE FARM VS. FARMERS: HOMEOWNERS DISCOUNT COMPARISON
Discount comparison State Farm Farmers
Claims free ✓
Recent home buyer
Multi-policy ✓ ✓
Early signing
Newer/more durable roof ✓ ✓
Protective devices (smoke/burglar alarms, etc...) ✓ ✓
Paid in full
Auto pay ✓
New home construction ✓ ✓
Career-based ✓
Non-smoking ✓
Smart home ✓

Other insurance products and bundling options

Both State Farm and Farmers have many insurance products available, with the option to bundle policies for extra savings. See how the product offerings from both companies compare below.

State Farm vs. Farmers: other insurance products
Other products State Farm Farmers
Boat insurance ✓ ✓
Condo insurance ✓ ✓
Life insurance ✓ ✓
Homeowners insurance ✓ ✓
Travel trailer insurance ✓ ✓
Renters insurance ✓ ✓
RV insurance ✓ ✓
Motorcycle insurance ✓ ✓
Mobile home insurance ✓ ✓
Umbrella ✓ ✓
ATV insurance ✓ ✓
Pet insurance ✓ ✓
Commercial insurance ✓ ✓

Find the best insurance policy for your needs.

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About The Zebra

The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.

  • The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
  • The Zebra’s insurance content is not subject to review or alteration by insurance companies or partners.
  • The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
  • The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.