Insurance Comparison Review

Can help you save money on auto insurance? Read our full review below or enter your ZIP to compare insurance quotes.

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glyph-shield-checkmarkNo junk mail. No spam calls. Free quotes. insurance comparison: is it a legitimate site? does exactly what its name would indicate: allows users to compare car insurance quotes from a number of auto insurance carriers. Unlike some other insurance comparison sites — with renters and homeowners insurance offerings— hasn’t branched out into other types of insurance. 

Read on for our complete review, including a rundown of the quote-gathering process and how stacks up with The Zebra and other leading competitors. 

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Table of contents: review

  1. How does work?
  2. How does handle your personal information?
  3. customer reviews
  4. Which auto insurance quote comparison site is best? 
  5. FAQs
  6. Methodology


How does work? works with a number of auto insurance companies in an effort to help users find car insurance. The Virginia-based company utilizes user-submitted information to fetch quotes from auto insurance companies, in much the same way as platforms such as The Zebra and Insurify. 


The homepage has a clean, easy-to-navigate homepage. For those wanting to get into the insurance quote experience right away, getting started is easy. Submitting a ZIP code via the prominent field takes the user directly to the quote comparison tool. homepage

Users may navigate to a number of other pages from the homepage, including guides to different types of auto insurance, how to insure different vehicles, and the insurance requirements in different states. 


The insurance quote comparison process

After entering a ZIP code, a user builds their profile by entering pertinent information such as their driving history and their vehicle information. Users input the make and model of their vehicle, how long they’ve had it, and whether they own, finance, or lease it. also asks if the user employs safety features such as OnStar, automatic disabling, or a vehicle recovery device.

At this point, asks users to agree to its terms and conditions. These are listed clearly, ensuring there are no surprises. Read more about how handles private information and personal data

At this point, users must input personal details, including marital status, employment status, education level, and renter or homeowner status. Each of these is a factor that can determineinsurance costs. Users are given the option to list their military status, which could open up opportunities for discounts or reduced rates through companies such asUSAA

Next comes driving history. At this point, users are prompted to enter their driver's license status. Users are asked about previous incidents, tickets, and claims, and given an opportunity to go into greater detail on any relevant incidents with clearly labeled icons and an easy-to-use interface.

Throughout the process, provides helpful information boxes to explain insurance terminology that might not be common knowledge, such as SR-22. also explains the reasons for asking specific questions, like marriage status and gender (why are there only two?). After submitting their phone number and email, the user is finally taken to the quotes page.


The results page provides four separate levels of insurance coverage from which to choose: 

  • State Minimum
  • Basic Coverage
  • Plus Coverage (which they indicated was my best match)
  • Premium Coverage

Our tester selected Plus coverage, which would place bodily injury and property damage liability rates at 50/100/50. Other than these four coverage tiers, doesn't offer many coverage variations or options. policy choices


Getting the quotes after submitting personal info took 30 seconds, which was counted down on the screen. The site returned quotes from six insurance carriers, ranging from $237/month to $457/month. also returned a wide variety of down payments, as well: anywhere from $243 down to $616 down.

The quotes were clearly labeled and easy to read. A click on the information icon in the top left corner of each quote broke down the individual coverage that could be expected, including limits and deductibles.


Compare results

There were a few different options for sorting quotes, including by the down payment required and the price when paid in full. It should be noted that some were six-month policies, and some 12-month, making the paid-in-full price considerably more expensive. When I changed the limits to basic, I received substantially more quotes (17 total). A premium tier request fetched six carriers. 


Buying insurance coverage through

Most of the quotes provided afforded the option to buy online, but some required a discussion with an advisor from the quoted insurance agency. In these cases, generated a quote reference number. 

Clicking on the cheapest quote (Elephant) led our tester to Elephant’s website. The quote matched what displayed. Elephant showed the discounts for which our user was eligible, along with add-ons that could be included in a policy. 

Overall, the process of getting quotes was relatively easy and took less than 10 minutes. 


How does handle your personal information? claims to take good care of your personal information, though the site partners with companies known for spamming customers. As such, entering your information should be done at your own risk. The company does provide a portion of its privacy policy early in the quoting process, which states you are allowing and its partners to collect information about you:


Compare Privacy Policy


This alone doesn’t sound any major alarm bells: the nature of’s business model — and its value proposition to users — dictates user information is passed to insurance companies who ultimately fulfill the insurance policy. However, by entering your email and phone number, you essentially allow to pass your information to a number of companies. Later in the process, the company lays out exactly how user information may be distributed to third parties:


Compare privacy


The companies listed include a number of lead-generation sites. Once they have your info, they could contact you with offers via email and phone calls, and these offers could come regularly. Unlike some auto insurance quote comparison sites, I was able to get to the quotes page without entering my phone number, though the site did ask for it. 

Unlike the Zebra, who has a strict no-spam rule and doesn’t even ask for your phone number, doesn’t clearly indicate that it isn’t required. customer reviews

Overall, customers seem relatively happy with their experiences with The following ratings are taken from a few prominent customer review sites.


Rating site

Average rating









Which auto insurance quote comparison site is best?

If you’re looking for the best price on a new car insurance policy, it pays to do some comparison shopping. While there’s no shortage of comparison websites claiming to provide the best insurance quotes, if you want attention to detail and a great customer service experience, The Zebra is a great choice. 

With an easy-to-use website and licensed in-house insurance agents, The Zebra makes finding the best insurance rates easy. That expertise, paired with a commitment to keeping your personal information secure, means that you can be confident The Zebra will help you find a policy to suit your needs. FAQs

What does do? is a car insurance comparison site that provides customers with a number of insurance quotes based on their driver profile. Just like The Zebra, works with companies to show users a number of side-by-side insurance quotes to help them find the most affordable insurance policy. Policies can be purchased online or by providing a quote reference number over the phone. does not charge for its services. Customers looking for homeowners or other types of insurance may need to look elsewhere.


How is The Zebra different from

While both companies can be used to find real, reliable auto insurance quotes, The Zebra treats your personal information with the utmost care, promising that you will not be spammed or have your information sold to third parties. The Zebra is also the largest direct quotes insurance comparison site, leveraging close relationships with a number of the top insurance companies in the United States.

Another way in which The Zebra stands out is its in-house insurance agency, which can sell policies directly to customers. Knowledgeable agents can spend time working to find you the right insurance policy, be it for auto coverage or homeowners insurance. 


What are the pros and cons of using

Pros of has an easy-to-navigate website. A thorough questioning process builds a driver profile that should allow for relatively accurate quotes with a number of top insurance carriers. Moreover, the site makes the process of getting quotes intuitive and informative, giving a number of helpful definitions as users progress through the quote comparison process.  

Cons of

The biggest problem most consumers will have with is that the company shares personal information with a number of lead generation sites. Those who don’t like to be hounded may want to tread lightly. Furthermore, those looking for forms of insurance other than auto may be disappointed, as auto insurance is the only product offers at this time. 


Compare car insurance quotes today!

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glyph-shield-checkmarkNo junk mail. No spam calls. Free quotes.



We used a profile of a single, 30-year-old male who was employed full time. The user drives a 2015 Toyota Camry and has one at-fault accident on their record within the past three years.

Ross Martin
Ross Martin LinkedIn

As a licensed insurance agent, Ross is responsible for researching and writing about all matters related to insurance. He has a background in writing and education, as well as a master's degree from Royal Holloway, University of London. He has been quoted by CNET, and Kin Insurance.