Acuity Insurance Review (2025)

  • Overall rating: solid (4.4/5 stars)
  • Average cost: $863 for a 6-month policy
  • Digital Experience Score: Exceptional (4.8/5 stars)

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Renata Balasco

Senior Content Strategist

Renata joined The Zebra in 2020 as a Customer Experience Agent. Since 2021, she has worked as licensed insurance professional and content strategist.…

Credentials
  • Licensed Insurance Agent — Property and Casualty
  • 5 years of experience in the insurance industry
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Tara Stumpf

Manager

Tara joined The Zebra in 2025, bringing 18 years of marketing and public relations experience with fintech and insurance brands. She specializes in c…

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  • 18+ years of experience in the fintech & insurance industries
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Beth Swanson

Insurance Analyst

Beth joined The Zebra in 2022 as an Associate Content Strategist. A licensed insurance agent, she specializes in creating clear, accessible content t…

Credentials
  • Licensed Insurance Agent — Property and Casualty
  • Associate in Insurance
  • Professional Risk Consultant

Acuity Insurance: A solid choice for most shoppers

Acuity earns a solid rating from The Zebra for its standout pricing and strong customer service. While it’s not available in every state, it comes close. Discount options are fairly standard — though not as extensive as some similarly sized carriers.

That said, Acuity’s rates are tough to beat, and most customers praise the service, even if claims communication doesn’t always rise to the same level.

What customers like:
  • Consistency in Policy Terms: Stable terms provide predictable coverage at renewal.

  • Online Account Management Capabilities: Handle routine tasks and updates online on your schedule.

What customers don't like:
  • Communication During Claims Process: Poor communication forces you to chase down claim updates.

  • Limited state availability: Acuity currently only operates in 30 U.S. states.

How The Zebra evaluates insurance companies

Rating Explanation Star rating equivalent
Subpar Lowest ranking, suggesting instability or high risk 0-1.9
Fair Somewhat stable but not consistently reliable 2-2.9
Good Generally dependable with moderate stability 3-3.9
Solid Strong, reliable and dependable with minor risks 4-4.4
Exceptional Highest rating, indicating outstanding stability and reliability 4.5-5

Methodology — how The Zebra reviews insurance companies

The team of insurance experts at The Zebra evaluates companies by focusing on customer experience first, with an emphasis on service quality, reliability, and ease of interaction. Unlike previous models, pricing is not scored but is instead presented separately as context for comparison.

Each category has been scored using a combination of our internal customer satisfaction survey results and published scores from reputable organizations such as AM Best and J.D. Power.

  • Service Accessibility & Support Quality (25%): This category measures how easy it is to get help when needed, evaluating factors such as support channel availability (phone, chat, in-person, app), response times, agent knowledge, service hours, and language accessibility.
  • Claims Experience (25%): This category assesses how smoothly the claims process works, considering ease of filing (online, app, or phone), transparency and communication, processing times, and fairness in dispute resolution.
  • Digital Experience & Policy Management (25%): This category evaluates the convenience of managing your policy: this includes mobile app usability, website experience, account management, digital document access, self-service options, and platform integrations
  • Trust & Reliability (25%): This category looks at a company’s overall reliability, measuring financial strength, market stability, regulatory history, communication transparency, and consistency in policy terms.

Price context: Pricing varies significantly based on individual circumstances and risk factors. Customers can evaluate cost-effectiveness based on their specific situation and the service quality scores provided.

How much is Acuity car insurance? 

Currently, the national average for a 6-month car insurance policy is $1,084, whereas Acuity is about $863. 

Average 6-month car insurance premiums
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Updating data...

Company Liability only Full coverage
Acuity $275 $863

Source: The Zebra

The Zebra’s Dynamic Insurance Rating Tool data methodology

The Zebra’s Dynamic Insurance Rating Tool for home and auto insurance rates utilizes the latest ZIP code-level rate filings from across the U.S., sourced from Quadrant Information Services and S&P Global. These filings, typically updated annually or biennially by insurers, are verified through Quadrant’s QA process and then integrated into The Zebra’s estimator.

The displayed rates are based on a dynamic home and auto profile designed to reflect the content of the page. This profile is tailored to match specific factors such as age, location, and coverage level, which are adjusted based on the page content to show how these variables can impact premiums.

For a comprehensive understanding, see our detailed methodology.

See how Acuity stacks up against competitors →

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Discounts offered at Acuity: a few ways to save

Acuity provides a number of auto insurance discounts, including:

purple shield
Multi-policy

Savings for bundling home and auto insurance with Acuity.

purple bullet
Defensive driving

Reduced rates for drivers who have completed an approved defensive driving course.

purple bullet
Good student

Discounts for students who maintain a B average or higher.

Common discounts offered at Acuity
Multi-policy Multi-vehicle
Prior insurance Good student/graduate
Accident prevention course Incident-free
Paid-in-full Vehicle technology

To learn more about each discount Acuity has to offer, see their discounts page.

Compare with other companies

See how Acuity stacks up against similar companies

acuity logo

Cost: $863 for a six month policy

Customer satisfaction: High

Our take:

  • Cheap policy prices
  • Above average claims satisfaction
  • Received a Superior financial strength rating from AM Best
the hartford logo

Cost: $1,249 for a six month auto policy

Customer satisfaction: Medium

Our take:

  • Higher prices than Acuity
  • Lower customer service scores than Acuity
  • Lower overall claims satisfaction scores than Acuity
state farm logo

Cost: $1,133 for a six-month policy

Customer satisfaction: High

Our take:

  • Higher prices than Acuity
  • Lower customer service scores than Acuity
  • Better bundling options than Acuity

Acuity's customer service & claims experience: Exceptional marks!

Acuity's customer service is regarded at one of the best in the industry according to our feedback. From their availabilty at the start of the policy to their easy and transparent claim process, their customer service will be helpful throughout

Thinking about Acuity?

See what other drivers are asking

Is Acuity’s zero-deductible glass thing real, or only on certain cars?

Yes, Acuity does offer full glass coverage as an optional add-on in many states, especially in the Midwest and mountain regions where rock chips and cracks are common. Without it, your windshield repair would fall under your comprehensive deductible, which might be $500 or $1,000—so it’s easy to se…
Oct 2, 2025 Loveland, CO

How does Acuity handle hail surge?

Acuity actually handles major hailstorms better than some companies because they quickly bring in catastrophe response adjusters and team up with local repair shops to fast-track estimates. You’ll still wait longer than usual after a major storm (realistically, 7–14 days for inspections in busy are…
Oct 2, 2025 Council Bluffs, IA

Will I actually save by bundling home and auto with Acuity?

With Acuity, bundling does usually save money—most people see around 8–15% off when they combine home and auto. But the bigger benefit isn’t just the discount. It’s the way Acuity coordinates claims if something happens to both your home and car at once—like a hailstorm, garage fire, or tornado. In…
Oct 2, 2025 Rogers, AR

Is it easier to use an agent to get Acuity or find insurance online?

Acuity does work through independent agents, but that doesn’t automatically mean more hassle. This comes up a lot from people who are used to self-managing everything online. Let's look at a few of the differences so you can get a better idea of what to expect if you're using a local agent versus a…
Oct 14, 2025 Cedar Rapids, IA

How much will your rates climb after filing a claim with Acuity?

No one wants to file a claim, but sometimes it's impossible to avoid. See the table below for some examples of what you could be facing after filing a claim.

Average rates with common claims
Filter by:

Updating data...

Accident/Violation Avg. 6 Mo. Premium
None $1,009
One comp claim $1,058
Two comp claims $1,196
At-fault accident - $1000-$2000 $1,449
At-fault accident - greater than $2000 $1,901

Source: The Zebra

Claims process: Makes life a little easier when problems pop up

Acuity's claims process is easily started through any of their platforms making it convenient for policyholders. Customer satisfaction surveys consistently place Acuity in the top tier, indicating they offer very reliable service with handling both easy claims or more complicated claims efficiently. 


Coverage options: Flexible and customizable

Acuity offers a wide range of coverage options including liability, collision, comprehensive, uninsured and underinsured motorist coverage and personal injury protection. They also offer additional coverages such as: 

✔️ Towing and labor

✔️ Full safety glass

✔️ Medical payments coverage

✔️ Personal auto enhancements

policy icon

Final thoughts: Is Acuity Right for You?

Acuity offers auto insurance in many states, with solid digital tools and flexible policy options. While they’re not available everywhere, they do offer a range of personal lines coverage — making it a good pick if you’re looking to bundle home and auto. If you're considering Acuity, be sure to get a personalized quote and make sure the coverage fits your specific needs.

Frequently Asked Questions about Acuity

Acuity Insurance is not owned by a parent company or stockholders; it is a mutual insurance company, meaning it is owned by its policyholders. This ownership structure allows Acuity Insurance to prioritize decisions that benefit its policyholders, agents, and employees rather than shareholders.

Acuity announced that AM Best has affirmed the insurer's financial strength rating of A+ (Superior) with a stable outlook. This marks the 23rd consecutive year Acuity has earned these marks.

Acuity Insurance is also accredited by the Better Business Bureau with an A+ rating. It maintains a 4.5-star rating with 154 reviews.

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Sources:
  1. Data Methodology. The Zebra’s Dynamic Insurance Rating Tool

  2. Anonymized User Survey. The Zebra

About The Zebra

The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.

  • The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
  • The Zebra’s insurance editorial content is not subject to review or alteration by insurance companies or partners.
  • The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
  • The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.