Lessons from a Car Salesperson: What We Can Learn From This Historic Profession

The Zebra
May 20, 2019

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Car salespeople are among the most notable figures in the sales world. While their reputation precedes them, the adaptability of the average car salesperson has helped to keep them employed — and important — in a world that has moved from in-person to online communication. The ability of a skilled car salesperson to tune into a customer's needs and persuade without pushing is a valuable skill that can be applied to a variety of fields. By assessing not only what car salespeople do to be successful, but why they do it, business professionals can gain better communication skills and change the way they think about customer interaction.

Car salesmen thrive in high-stress environments, in which they readjust sales techniques on the fly and guide conversations. These skills are essential to their success and should be an integral part of any marketer's toolbelt. Whether or not professionals interact with customers on a daily basis, the practice of getting into the mindset of the consumer and reacting based on their needs can increase success rates in a number of industries.

We’ve rounded up some of the top insider tricks and secrets that car salespeople use on a day-to-day basis, as well as how business professionals can implement these lessons into their daily work environment in the infographic below. Take a look and see how these can be integrated into your daily duties to increase your productivity and success.

 

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These lessons can help the average salesperson optimize their sales pitch so they save themselves — and their customers — time. Since the average customer has already donetheir own cost calculationsbefore getting ready to buy, following these tips and keeping an open dialogue of communication can help the customer feel that you genuinely want to help. Ultimately, any salesperson's goal should be to establish a positive relationship and solve problems. These steps will help you get there.