Farmers vs Travelers: Which is Better for You?

Read on to see which company is best for you.

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Ross Martin

Insurance Writer

Ross joined The Zebra as a writer and researcher in 2019. He specializes in writing insurance content to help shoppers make informed decisions.

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  • 5+ years in the Insurance Industry
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Renata Balasco

Senior Content Strategist

Renata joined The Zebra in 2020 as a Customer Experience Agent. Since 2021, she has worked as licensed insurance professional and content strategist.…

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Farmers vs Travelers: Which company is best for you?

Farmers and Travelers are two of the most recognizable and well-respected companies in insurance. Each provides many different types of insurance coverage sufficient for the needs of most customers. However, both companies have their strengths and weaknesses. To aid in your search for a new insurance policy, see how these two insurers compare in our in-depth comparison.

Farmers car insurance

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Rating from The Zebra Question mark icon

Farmers customers can expect a variety of discount options and a wide selection of highly-customizable coverages. In general, they receive fewer customer complaints than average but customer satisfaction may suffer overall. Farmers also allows customers to combine car insurance with homeowners, renters and life insurance policies, which adds convenience and may lead to savings.

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4 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
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Pros Cons
  • Customizable coverage options
  • Bundling opportunities
  • Lots of discount options
  • Overall customer satisfaction scores are poor
  • Higher than average rates   

Travelers car insurance

4 100% filled Star icon 100% filled Star icon 100% filled Star icon 100% filled Star icon 0.0% filled Star icon

Rating from The Zebra Question mark icon

Travelers Insurance is a popular choice for many car insurance shoppers. Customers can expect a wide array of policy options and coverage levels. There are also many additional lines of insurance that may be bundled with auto policies, potentially allowing customers to streamline their insurance policies and even earn a discount. Find out more about Travelers below.

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4 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
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Pros Cons
  • Affordable rates for most drivers
  • Wide-ranging coverage options
  • Plentiful discounts
  • Lower customer satisfaction scores overall

 

Which company comes out on top?

Tie


Both Farmers and Travelers offer highly customizable coverage options and discount opportunities that most insurance shoppers can enjoy. Customers should explore both companies in any search for a new insurance policy.


Farmers vs. Travelers: car insurance rate comparison

Rates play a big part in the selection of a car insurance policy. In an effort to simplify the insurance-shopping process, we've collected average insurance rates from Travelers and Farmers. These take into account a number of rating factors, including credit, driving history, and age. Check out the below rates and find an affordable policy today.

Affordability medal
Cheapest average rates

Farmers is the cheapest option in most scenarios. However, your unique driving profile could be a better match for one company over another in some situations. Our advice is to get quotes from each company to see which better fits your budget.


Farmers vs. Travelers: pricing by credit score

If you have very poor credit, Farmers could be a better option for you. On average, Farmers offers lower rates than Travelers for drivers with credit scores of 579 or less. Those with exceptional credit — a score of 800-plus — should consider Travelers, which typically beats Farmers rates among higher credit tiers. View common insurance rates by credit level for Travelers and Farmers below

 

CREDIT SCORE INSURANCE RATE COMPARISON: TRAVELERS VS. FARMERS
Credit level Farmers avg. annual premium Travelers avg. annual premium
Very Poor (300-579) $2,633 $3,224
Fair (580-669) $1,736 $1,773
Good (670-739) $1,882 $1,375
Very Good (740-799) $1,453 $1,182
Exceptional (800-850) $1,354 $1,069

The Zebra’s auto insurance data methodology

The Zebra’s Dynamic Insurance Rating Tool for home and auto insurance rates utilizes the latest ZIP code-level rate filings from across the U.S., sourced from Quadrant Information Services and S&P Global. These filings, typically updated annually or biennially by insurers, are verified through Quadrant’s QA process and then integrated into The Zebra’s estimator.

The displayed rates are based on a dynamic home and auto profile designed to reflect the content of the page. This profile is tailored to match specific factors such as age, location, and coverage level, which are adjusted based on the page content to show how these variables can impact premiums.

For a comprehensive understanding, see our detailed methodology.

Farmers vs. Travelers: rates for high-risk drivers

If you are saddled with a DUI or recent ticket, Travelers could be a better choice than Farmers. However, every car insurance company has different post-violation pricing structures, so don't be afraid to shop around to figure out which insurance company suits you.

 

RATES BY VIOLATION: TRAVELERS VS. FARMERS
Citation Farmers avg. annual premium Travelers avg. annual premium
At-fault accident (damage < $1,000) $2,334 n/a
At-fault accident (damage > $1,000) $1,699 n/a
DUI/DWI $3,239 $2,004
Reckless driving $4,636 n/a
Speeding ticket $2,045 $1,752

Farmers vs. Travelers: rates by age bracket

Auto insurance companies rely on a driver's age to outline risk potential, assigning rates accordingly. A car insurance policy is typically expensive for drivers younger than 25 — due to their inexperience — and more affordable for older drivers. Because every auto insurance company rates age brackets uniquely, it's worth shopping around and finding the best rate for you.

As a general rule, teen drivers should choose Travelers over Farmers. In fact, average car insurance costs are typically cheaper among most age groups with Travelers.

 

COMPARING AUTO INSURANCE RATES BY AGE: TRAVELERS VS.  FARMERS
Age Farmers avg. annual premium Travelers avg. annual premium
Teens $6,518 $3,622
20s $2,020 $1,645
30s $2,020 $1,348
40s $1,511 $1,237
50s $1,507 $1,167
60s $1,402 $1,165

 

Affordability aside, Farmers and Travelers each have strengths and weaknesses, including discount availability, perks, customer satisfaction ratings, and financial stability. Be sure to shop around before settling on an option.

Compare rates and start saving today!

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Ratings comparison: Farmers vs. Travelers

When comparing car insurance companies, it pays to look at more than just rates. You'll also want a carrier with a good reputation for customer service that handles claims fairly and efficiently. To aid in your search, we've put together ratings from many trusted third-party sources to help you get a better sense of how customers view both Farmers and Travelers.

Farmers vs. Travelers
Ratings comparison Farmers Travelers
Financial strength (A.M. Best) Excellent Superior
JD Power (claims satisfaction) Excellent Average
JD Power (customer satisfaction) Below Average Below average
NAIC rating Good Good
The Zebra's editorial review score 4/5 4/5
The Zebra's Customer Satisfaction Survey 4.3/5 4.3/5

Which company scores best?

Tie


Both companies are reasonably close in many ratings, though Travelers came out ahead in The Zebra Customer Satisfaction Survey.


The Zebra's Customer Satisfaction Survey

To get a better sense of how customers viewed the level of service they received from their insurance companies, The Zebra conducted a survey covering a wide range of topics. See how the two companies compare below.

survey logo
Farmers

Farmers consistently ranked near the lower third of companies included in our survey. However, the company ranked 6th overall for claims satisfaction, indicating that customers are happy overall with the process. Among respondents, Farmers did best among younger drivers.

  • Farmers auto insurance placed 10th overall
  • Millennial and Gen X respondents rated Farmers higher overall
  • Scored highest for claims satisfaction
survey logo
Travelers

Travelers auto insurance came in sixth place overall (out of 15 carriers) with a score of 4.3. The company scored well in most categories. See highlights below.

  • Scored well in Online Satisfaction (4.4)
  • In the top 5 for Claims and Customer Service Satisfaction

The Zebra Customer Satisfaction Survey methodology

Methodology:

These results are based on a survey of 2,722 U.S. insurance policyholders assessing satisfaction with their car and homeowners insurance providers. The survey was conducted using Survey Monkey and designed by our in-house team. It aimed to collect detailed insights from a census-balanced sample reflecting age, gender, and region.

Questionnaire

The questionnaire included demographic questions about age and gender identification and detailed inquiries into insurance experiences. Key topics:

  • Duration with insurance provider and coverage specifics, including teen drivers.
  • Claim filing experiences and satisfaction with claims handling.
  • Customer service interactions, trust in providers, and likelihood of recommending their insurance.
  • Use and satisfaction with digital tools and usage-based insurance programs.

Respondents rated their satisfaction on a Likert scale from 1 to 10 and provided qualitative feedback.

Data Analysis

Data were analyzed focusing on descriptive and inferential statistics to identify satisfaction trends and demographic impacts. Data cleaning and weighting were applied to ensure accuracy, alongside strict confidentiality protocols to protect data security.


Farmers vs. Travelers: discount comparison

If you are looking to save money on your premiums, it's important to consider each insurer's auto insurance discount selection. Compare discount options from Farmers and Travelers below.

Farmers vs. Travelers: discount comparison
Discount comparison Farmers Travelers
Good student ✓ ✓
Multiple policies ✓ ✓
Multiple vehicles ✓ ✓
Anti-theft device(s) ✓
Anti-lock brake system ✓
Air bags ✓
Good driver ✓ ✓
Defensive driver ✓
Student away at school ✓ ✓
Driver training ✓
Green vehicles ✓ ✓
Affinity membership alum ✓ ✓
Advanced purchase ✓
Pay in full ✓ ✓
Homeowner ✓ ✓
eSign or ePay ✓
Telematics ✓ ✓
New Vehicle ✓ ✓
Annual Mileage ✓
Military
Continuous coverage

Telematics options: Farmers vs. Travelers

Telematics programs offer drivers the chance to get more accurate risk assessments, and potentially cheaper rates, by having their driving habits tracked by their insurer. Both Farmers and Travelers offer telematics options, which you can compare below.

farmers telematics logo
Farmers Insurance Signal

Signal is the telematics option from Farmers. The company advertises a 5% discount for signing up, with the promise of up to 15% savings for qualifying drivers. The company also offers an additional 10% savings for drivers under the age of 25 who enroll. 

Unique amongst telematics programs, drivers enrolled in Farmers Signal — with a driving score of at least 80% — are also eligible to win up to $100 in rewards every month. Signal is not available in every state, and further restrictions may be imposed depending on where you live. 

Travelers IntelliDrive® logo
Travelers IntelliDrive®

Travelers IntelliDrive offers drivers the chance to save up to 20%. Participating policyholders must download a mobile app that tracks your driving habits for 90 days, after which time you might see savings. Bear in mind that this program is not available in all states.

Zebra tip: Explore telematics options from both companies


Safe drivers should consider telematics apps from both Travelers and Farmers when searching for a new policy.


Roadside assistance: Farmers vs. Travelers

Those who find themselves on the side of the road after a breakdown quickly realize the importance of roadside assistance programs. Take a look at the different options provided by Farmers and Travelers below.

Farmers

To contact Farmers Roadside Service, call 1-800-435-7764. Farmers covers up to $150 per incident (with special limits in North Carolina, Texas and Virginia) for the following services:

  • Towing
  • Battery jump start
  • Flat-tire change
  • Winching services
  • Lock-out services

 

Travelers

Travelers offers two tiers of Roadside assistance, both available 24-hours a day. Have a look at how each package compares below:

Plan features Basic plan Premier Roadside Assistance
Towing

Yes (up to 15 miles)                            

Yes (up to 100 miles)
Jump starts

Yes

Yes
Fuel Delivery

Yes

Yes
Flat tire change

Yes

Yes
Lockout services

Yes

Yes
Winching services

Yes

Yes
Trip interruption coverage*

No

Yes
Personal property coverage**

No

Yes

 

*Covers up to $200 per day, up to a maximum of $600

** Provides $500 of coverage for personal property damaged or stolen

tow truck

Farmers vs. Travlers: home insurance

Both Farmers and Travelers offer a wide range of homeowners coverage options. Home policies can be purchased individually or bundled together with auto or other coverage types in many cases. Most customers will likely find coverage options from both companies suitable for most needs. Compare ratings for each company below.

Farmers homeowners insurance review

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Rating from The Zebra Question mark icon

Because of its robust policy options and reasonable rates, Farmers remains a popular option for homeowners insurance. The company earned roughly average reviews from various third-party reviewers and consumers and placed 7th overall for homeowners insurance in The Zebra's Customer Satisfaction Survey.

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4.0 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
Learn more
  • The Zebra Customer Satisfaction Survey — 4.3/5: Farmers placed 7th overall in The Zebra's homeowners insurance customer survey. 
  • Claims satisfaction (J.D. Power) — Average: J.D. Power's property claims satisfaction study for 2021 gave Farmers an average score of 884 out of 1,000.
  • Customer satisfaction — (J.D. Power) — Average: Farmers earned an average score in J.D. Power's study of customer satisfaction. 
  • Financial strength — Excellent: AM Best rates Farmers highly, meaning the company is in good financial shape.
  • NAIC Rating — Good: Farmers received fewer complaints than did other major homeowners insurance companies.

Travelers homeowners review

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Rating from The Zebra Question mark icon

In addition to its auto coverage, Travelers also has a large footprint in the home insurance industry. The company boasts a variety of coverage options and discounts and offers reasonable rates overall. The company offers all of the basic coverage types one would expect, plus additional options for valuable items and equipment breakdowns.

However, the company's homeowners offering didn't do quite as well in The Zebra Customers Satisfaction Survey. Find out more about the company and its ratings below.

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3.5 stars Rating from The Zebra
Ratings based on price, customer service, coverage, and financial strength.
Learn more
  • The Zebra Customer Satisfaction Survey — 4.3/5: Travelers received a 4.3 out of 5 in The Zebra's survey of customer satisfaction, 14th out of 15 companies.
  • Claims satisfaction (J.D. Power Rating) — Average: In J.D. Power's most recent property claims satisfaction report, Travelers came in just below the industry average.
  • Customer satisfaction (J.D. Power Rating) — Below average: Travelers fell below the industry average in J.D. Power's customer satisfaction study.
  • Financial strength — Excellent: According to AM Best, Travelers has strong financials and will be able to handle your claims.
  • NAIC Rating — Good: Fewer complaints were logged by the NAIC in regards to Travelers' homeowners insurance, falling just below the national complaint index.

Which company comes out on top?

Farmers


Farmers outranks Travelers in many categories. Still, we suggest getting quotes from a number of homeowners insurance companies to find suitable coverage at a rate you can afford.


Farmers vs. Travelers: home insurance rate comparison

Homeowners insurance rates can vary widely depending on the location of the home, the claims history of the homeowner and the insurer. Farmers' average yearly home insurance rate is $1,455, coming out to roughly $121 per month. Travelers is marginally more expensive at $125 per month.

Remember that while cost is an important factor when shopping for homeowners insurance, it's most important to have the right policy from a trustworthy insurer. 

Dollar sign medal
Cheapest average rates

Both companies provide affordable coverage, with Farmers coming in slightly cheaper on average at $121 per month.

The Zebra’s homeowners insurance data methodology

The Zebra’s Dynamic Insurance Rating Tool for home and auto insurance rates utilizes the latest ZIP code-level rate filings from across the U.S., sourced from Quadrant Information Services and S&P Global. These filings, typically updated annually or biennially by insurers, are verified through Quadrant’s QA process and then integrated into The Zebra’s estimator.

The displayed rates are based on a dynamic home and auto profile designed to reflect the content of the page. This profile is tailored to match specific factors such as age, location, and coverage level, which are adjusted based on the page content to show how these variables can impact premiums.

For a comprehensive understanding, see our detailed methodology.


Farmers vs. Travelers: homeowners discount comparison

As with car insurance, home insurance discounts can be a great way for eligible policyholders to enjoy additional savings. Both Farmers and Travelers offer homeowners discounts which you can compare below.

FARMERS VS. TRAVELERS: HOMEOWNERS DISCOUNT COMPARISON
Discount comparison Farmers Travelers
Claims free ✓ ✓
Recent home buyer ✓
Multi-policy ✓ ✓
Newer/more durable roof ✓
Protective devices (smoke/burglar alarms, etc...) ✓ ✓
Paid in full
Auto pay ✓ ✓
New home construction
Gated community
Home renovation
Green home ✓

Other insurance products and bundling options

Farmers and Travelers each provide a number of additional insurance lines that customers may couple with their home or auto policies. Bundling such policies can be a great way to streamline your insurance policies and possibly earn a multi-policy discount. Have a look at the extra insurance lines provided by each company below.

Farmers vs. Travelers: Other insurance products
Other products Farmers Travelers
Boat insurance ✓ ✓
Condo insurance ✓ ✓
Life insurance ✓
Homeowners insurance ✓ ✓
Travel trailer insurance ✓
Renters insurance ✓ ✓
RV insurance ✓
Motorcycle insurance ✓ ✓
Mobile home insurance ✓
Umbrella ✓ ✓
ATV insurance ✓ ✓
Pet insurance ✓ ✓
Commercial insurance ✓ ✓

Farmers and Travelers also offers identity theft protection. Similarly, both companies also offer commercial insurance, including for both automobiles and small businesses. For those who use their vehicles for commercial purposes such as delivery or rideshare drivers this could be a great option.

Note: Travelers' rideshare coverage is limited in availablility. 

Find the best insurance policy for your needs.

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About The Zebra

The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.

  • The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
  • The Zebra’s insurance editorial content is not subject to review or alteration by insurance companies or partners.
  • The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
  • The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.