Farmers customers can expect a variety of discount options and a wide selection of highly-customizable coverages. In general, they receive fewer customer complaints than average but customer satisfaction may suffer overall. Farmers also allows customers to combine car insurance with homeowners, renters and life insurance policies, which adds convenience and may lead to savings.
Edited By Renata Balasco
Farmers vs Travelers: Which company is best for you?
Farmers and Travelers are two of the most recognizable and well-respected companies in insurance. Each provides many different types of insurance coverage sufficient for the needs of most customers. However, both companies have their strengths and weaknesses. To aid in your search for a new insurance policy, see how these two insurers compare in our in-depth comparison.
Farmers car insurance
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Travelers car insurance
Travelers Insurance is a popular choice for many car insurance shoppers. Customers can expect a wide array of policy options and coverage levels. There are also many additional lines of insurance that may be bundled with auto policies, potentially allowing customers to streamline their insurance policies and even earn a discount. Find out more about Travelers below.
| Pros | Cons |
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Which company comes out on top?
Tie
Both Farmers and Travelers offer highly customizable coverage options and discount opportunities that most insurance shoppers can enjoy. Customers should explore both companies in any search for a new insurance policy.
Farmers vs. Travelers: car insurance rate comparison
Rates play a big part in the selection of a car insurance policy. In an effort to simplify the insurance-shopping process, we've collected average insurance rates from Travelers and Farmers. These take into account a number of rating factors, including credit, driving history, and age. Check out the below rates and find an affordable policy today.
- Cheapest average rates
Farmers is the cheapest option in most scenarios. However, your unique driving profile could be a better match for one company over another in some situations. Our advice is to get quotes from each company to see which better fits your budget.
Farmers vs. Travelers: pricing by credit score
If you have very poor credit, Farmers could be a better option for you. On average, Farmers offers lower rates than Travelers for drivers with credit scores of 579 or less. Those with exceptional credit — a score of 800-plus — should consider Travelers, which typically beats Farmers rates among higher credit tiers. View common insurance rates by credit level for Travelers and Farmers below
CREDIT SCORE INSURANCE RATE COMPARISON: TRAVELERS VS. FARMERS
| Credit level | Farmers avg. annual premium | Travelers avg. annual premium |
| Very Poor (300-579) | $2,633 | $3,224 |
| Fair (580-669) | $1,736 | $1,773 |
| Good (670-739) | $1,882 | $1,375 |
| Very Good (740-799) | $1,453 | $1,182 |
| Exceptional (800-850) | $1,354 | $1,069 |
Auto insurance data methodology
The auto insurance rates published in this guide are based on the results of The Zebra's State of Insurance car insurance pricing analysis. This analysis of more than 83 million insurance rates spans every U.S. ZIP code, using a sample user profile: a 30-year-old single male driver with a Honda Accord, good credit and full coverage at these levels:
- $50,000 per person/$100,000 per incident for bodily injury liability
- $50,000 per incident for property damage liability
- $500 deductibles for collision and comprehensive coverage
To generate pricing for particular rating factors, we adjusted the driving profile based on common pricing factors used by major car insurance companies. These factors include credit score, coverage level, driving record and others.
In some instances, average rates from Liberty Mutual were derived from internally sourced sales data.
Farmers vs. Travelers: rates for high-risk drivers
If you are saddled with a DUI or recent ticket, Travelers could be a better choice than Farmers. However, every car insurance company has different post-violation pricing structures, so don't be afraid to shop around to figure out which insurance company suits you.
RATES BY VIOLATION: TRAVELERS VS. FARMERS
| Citation | Farmers avg. annual premium | Travelers avg. annual premium |
| At-fault accident (damage < $1,000) | $2,334 | n/a |
| At-fault accident (damage > $1,000) | $1,699 | n/a |
| DUI/DWI | $3,239 | $2,004 |
| Reckless driving | $4,636 | n/a |
| Speeding ticket | $2,045 | $1,752 |
Farmers vs. Travelers: rates by age bracket
Auto insurance companies rely on a driver's age to outline risk potential, assigning rates accordingly. A car insurance policy is typically expensive for drivers younger than 25 — due to their inexperience — and more affordable for older drivers. Because every auto insurance company rates age brackets uniquely, it's worth shopping around and finding the best rate for you.
As a general rule, teen drivers should choose Travelers over Farmers. In fact, average car insurance costs are typically cheaper among most age groups with Travelers.
COMPARING AUTO INSURANCE RATES BY AGE: TRAVELERS VS. FARMERS
| Age | Farmers avg. annual premium | Travelers avg. annual premium |
| Teens | $6,518 | $3,622 |
| 20s | $2,020 | $1,645 |
| 30s | $2,020 | $1,348 |
| 40s | $1,511 | $1,237 |
| 50s | $1,507 | $1,167 |
| 60s | $1,402 | $1,165 |
Affordability aside, Farmers and Travelers each have strengths and weaknesses, including discount availability, perks, customer satisfaction ratings, and financial stability. Be sure to shop around before settling on an option.
Compare rates and start saving today!
Ratings comparison: Farmers vs. Travelers
When comparing car insurance companies, it pays to look at more than just rates. You'll also want a carrier with a good reputation for customer service that handles claims fairly and efficiently. To aid in your search, we've put together ratings from many trusted third-party sources to help you get a better sense of how customers view both Farmers and Travelers.
| Ratings comparison | Farmers | Travelers |
|---|---|---|
| Financial strength (A.M. Best) | Excellent | Superior |
| JD Power (claims satisfaction) | Excellent | Average |
| JD Power (customer satisfaction) | Below Average | Below average |
| NAIC rating | Good | Good |
| The Zebra's editorial review score | 4/5 | 4/5 |
| The Zebra's Customer Satisfaction Survey | 4.3/5 | 4.3/5 |
Which company scores best?
Tie
Both companies are reasonably close in many ratings, though Travelers came out ahead in The Zebra Customer Satisfaction Survey.
The Zebra's Customer Satisfaction Survey
To get a better sense of how customers viewed the level of service they received from their insurance companies, The Zebra conducted a survey covering a wide range of topics. See how the two companies compare below.
- Farmers
Farmers consistently ranked near the lower third of companies included in our survey. However, the company ranked 6th overall for claims satisfaction, indicating that customers are happy overall with the process. Among respondents, Farmers did best among younger drivers.
- Farmers auto insurance placed 10th overall
- Millennial and Gen X respondents rated Farmers higher overall
- Scored highest for claims satisfaction
- Travelers
Travelers auto insurance came in sixth place overall (out of 15 carriers) with a score of 4.3. The company scored well in most categories. See highlights below.
- Scored well in Online Satisfaction (4.4)
- In the top 5 for Claims and Customer Service Satisfaction
The Zebra Customer Satisfaction Survey methodology
Findings are based on an online quantitative survey of 4,134 current U.S. auto and home insurance customers, with Census-balanced sampling by age, gender and region. Categories with n=<20 responses are considered insufficient sample size and are not reported. This survey was developed by The Zebra and executed by independent research firm Maru/Blue in 2021.
Farmers vs. Travelers: discount comparison
If you are looking to save money on your premiums, it's important to consider each insurer's auto insurance discount selection. Compare discount options from Farmers and Travelers below.
Telematics options: Farmers vs. Travelers
Telematics programs offer drivers the chance to get more accurate risk assessments, and potentially cheaper rates, by having their driving habits tracked by their insurer. Both Farmers and Travelers offer telematics options, which you can compare below.
- Farmers Insurance Signal
Signal is the telematics option from Farmers. The company advertises a 5% discount for signing up, with the promise of up to 15% savings for qualifying drivers. The company also offers an additional 10% savings for drivers under the age of 25 who enroll.
Unique amongst telematics programs, drivers enrolled in Farmers Signal — with a driving score of at least 80% — are also eligible to win up to $100 in rewards every month. Signal is not available in every state, and further restrictions may be imposed depending on where you live.
- Travelers IntelliDrive®
Travelers IntelliDrive offers drivers the chance to save up to 20%. Participating policyholders must download a mobile app that tracks your driving habits for 90 days, after which time you might see savings. Bear in mind that this program is not available in all states.
Zebra tip: Explore telematics options from both companies
Safe drivers should consider telematics apps from both Travelers and Farmers when searching for a new policy.
Roadside assistance: Farmers vs. Travelers
Those who find themselves on the side of the road after a breakdown quickly realize the importance of roadside assistance programs. Take a look at the different options provided by Farmers and Travelers below.
Farmers
To contact Farmers Roadside Service, call 1-800-435-7764. Farmers covers up to $150 per incident (with special limits in North Carolina, Texas and Virginia) for the following services:
- Towing
- Battery jump start
- Flat-tire change
- Winching services
- Lock-out services
Travelers
Travelers offers two tiers of Roadside assistance, both available 24-hours a day. Have a look at how each package compares below:
| Plan features | Basic plan | Premier Roadside Assistance |
| Towing |
Yes (up to 15 miles) |
Yes (up to 100 miles) |
| Jump starts |
Yes |
Yes |
| Fuel Delivery |
Yes |
Yes |
| Flat tire change |
Yes |
Yes |
| Lockout services |
Yes |
Yes |
| Winching services |
Yes |
Yes |
| Trip interruption coverage* |
No |
Yes |
| Personal property coverage** |
No |
Yes |
*Covers up to $200 per day, up to a maximum of $600
** Provides $500 of coverage for personal property damaged or stolen
Farmers vs. Travlers: home insurance
Both Farmers and Travelers offer a wide range of homeowners coverage options. Home policies can be purchased individually or bundled together with auto or other coverage types in many cases. Most customers will likely find coverage options from both companies suitable for most needs. Compare ratings for each company below.
Farmers homeowners insurance review
Because of its robust policy options and reasonable rates, Farmers remains a popular option for homeowners insurance. The company earned roughly average reviews from various third-party reviewers and consumers and placed 7th overall for homeowners insurance in The Zebra's Customer Satisfaction Survey.
- The Zebra Customer Satisfaction Survey — 4.3/5: Farmers placed 7th overall in The Zebra's homeowners insurance customer survey.
- Claims satisfaction (J.D. Power) — Average: J.D. Power's property claims satisfaction study for 2021 gave Farmers an average score of 884 out of 1,000.
- Customer satisfaction — (J.D. Power) — Average: Farmers earned an average score in J.D. Power's study of customer satisfaction.
- Financial strength — Excellent: AM Best rates Farmers highly, meaning the company is in good financial shape.
- NAIC Rating — Good: Farmers received fewer complaints than did other major homeowners insurance companies.
Travelers homeowners review
In addition to its auto coverage, Travelers also has a large footprint in the home insurance industry. The company boasts a variety of coverage options and discounts and offers reasonable rates overall. The company offers all of the basic coverage types one would expect, plus additional options for valuable items and equipment breakdowns.
However, the company's homeowners offering didn't do quite as well in The Zebra Customers Satisfaction Survey. Find out more about the company and its ratings below.
- The Zebra Customer Satisfaction Survey — 4.3/5: Travelers received a 4.3 out of 5 in The Zebra's survey of customer satisfaction, 14th out of 15 companies.
- Claims satisfaction (J.D. Power Rating) — Average: In J.D. Power's most recent property claims satisfaction report, Travelers came in just below the industry average.
- Customer satisfaction (J.D. Power Rating) — Below average: Travelers fell below the industry average in J.D. Power's customer satisfaction study.
- Financial strength — Excellent: According to AM Best, Travelers has strong financials and will be able to handle your claims.
- NAIC Rating — Good: Fewer complaints were logged by the NAIC in regards to Travelers' homeowners insurance, falling just below the national complaint index.
Which company comes out on top?
Farmers
Farmers outranks Travelers in many categories. Still, we suggest getting quotes from a number of homeowners insurance companies to find suitable coverage at a rate you can afford.
Farmers vs. Travelers: home insurance rate comparison
Homeowners insurance rates can vary widely depending on the location of the home, the claims history of the homeowner and the insurer. Farmers' average yearly home insurance rate is $1,455, coming out to roughly $121 per month. Travelers is marginally more expensive at $125 per month.
Remember that while cost is an important factor when shopping for homeowners insurance, it's most important to have the right policy from a trustworthy insurer.
- Cheapest average rates
Both companies provide affordable coverage, with Farmers coming in slightly cheaper on average at $121 per month.
Homeowners insurance data methodology
The homeowners insurance rates published in this guide are based on The Zebra's analysis of the cost of home insurance in every U.S. ZIP code. These rates are based on a sample user profile: a 45-year-old married homeowner living in a 2,500-square-foot single-story home built in 2011 with these coverage levels:
- $200,000 for the dwelling
- $20,000 for other structures
- $100,000 for personal property
- $100,000 for personal liability
- $1,000 deductible
To generate pricing for particular rating factors, we adjusted the homeowner profile based on common pricing factors used by major home insurance companies. These factors include location, coverage limits, claims record and others.
Farmers vs. Travelers: homeowners discount comparison
As with car insurance, home insurance discounts can be a great way for eligible policyholders to enjoy additional savings. Both Farmers and Travelers offer homeowners discounts which you can compare below.
| Discount comparison | Farmers | Travelers |
|---|---|---|
| Claims free | ✓ | ✓ |
| Recent home buyer | ✓ | |
| Multi-policy | ✓ | ✓ |
| Newer/more durable roof | ✓ | |
| Protective devices (smoke/burglar alarms, etc...) | ✓ | ✓ |
| Paid in full | ||
| Auto pay | ✓ | ✓ |
| New home construction | ||
| Gated community | ||
| Home renovation | ||
| Green home | ✓ |
Other insurance products and bundling options
Farmers and Travelers each provide a number of additional insurance lines that customers may couple with their home or auto policies. Bundling such policies can be a great way to streamline your insurance policies and possibly earn a multi-policy discount. Have a look at the extra insurance lines provided by each company below.
| Other products | Farmers | Travelers |
|---|---|---|
| Boat insurance | ✓ | ✓ |
| Condo insurance | ✓ | ✓ |
| Life insurance | ✓ | |
| Homeowners insurance | ✓ | ✓ |
| Travel trailer insurance | ✓ | |
| Renters insurance | ✓ | ✓ |
| RV insurance | ✓ | |
| Motorcycle insurance | ✓ | ✓ |
| Mobile home insurance | ✓ | |
| Umbrella | ✓ | ✓ |
| ATV insurance | ✓ | ✓ |
| Pet insurance | ✓ | ✓ |
| Commercial insurance | ✓ | ✓ |
Farmers and Travelers also offers identity theft protection. Similarly, both companies also offer commercial insurance, including for both automobiles and small businesses. For those who use their vehicles for commercial purposes such as delivery or rideshare drivers this could be a great option.
Note: Travelers' rideshare coverage is limited in availablility.
Find the best insurance policy for your needs.
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About The Zebra
The Zebra is not an insurance company. We publish data-backed, expert-reviewed resources to help consumers make more informed insurance decisions.
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The Zebra’s insurance content is written and reviewed for accuracy by licensed insurance agents.
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The Zebra’s insurance content is not subject to review or alteration by insurance companies or partners.
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The Zebra’s editorial team operates independently of the company’s partnerships and commercialization interests, publishing unbiased information for consumer benefit.
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The auto insurance rates published on The Zebra’s pages are based on a comprehensive analysis of car insurance pricing data, evaluating more than 83 million insurance rates from across the United States.