Car companies' logos are among the most widely recognized branding materials in the world. The automotive industry benefits from brand-loyal consumers who go out of their way to repurchase vehicles from one brand exclusively. This loyalty is magnified as social media and digital marketing allow consumers more exposure to their favorite brands and promote interaction with car companies.
As a result, car sales have grown considerably in the last two decades. In 1990, less than 40 million vehicles were sold. Today, Statista predicts some 81.6 million vehicles will be sold by the end of 2018. Though brand equity plays an important role in the success of car companies, most consumers don’t know the history behind their favorite companies. You might be surprised by the humble origins of many of today’s most popular car brands.
We’ve collected the stories behind some of the world's biggest automotive brands. Many of these brands emerged from companies that had no idea they would eventually be selling automobiles on a global scale. Each of these companies started with innovative ideas, the courage of entrepreneurs, and a vision of what the future could be.
From Italy in the 1800s to England’s post-war recovery efforts, many car companies have rich origin stories. Some companies started out manufacturing products not even related to the automotive industry; others began as an answer to wartime needs. All began with the ideas of entrepreneurs whose creativity and hard work paved the way for future innovation.
Each of these companies has stood the test of time and grown stronger over the years. Today, these companies generate billions of dollars a year in revenue and produce products branded with some of the most recognizable logos in the world. For car companies, brand loyalty can be the difference between success and failure.
No matter if you prefer Mazdas or Jeeps, the most important feature of any car is safety. If you’re in the market for a new car, check safety ratings and consumer reviews, and always make sure your car is insured.